March is the beginning of spring. The clocks spring ahead, flowers bloom, and folks get excited for the hotter months forward. So why not design your March content material calendar to capitalize on the anticipation of the season? There are dozens of artistic methods to make your March weblog, video, and different content material sing with spring emotions.
After all, everytime you’re creating content material—in any season—it pays to maintain two issues in thoughts: Your broader advertising and marketing targets and the viewers you wish to attain.
You set your self up for fulfillment whenever you use your technique and your prospects to information your content material output. Right here’s tips on how to fill your March advertising and marketing calendar with blogs, movies, and extra that may get consideration and construct belief.
Desk of contents
Ideas for approaching your March content material concepts
Earlier than we get into particular March content material concepts, let’s step again and discover content material technique and creation.
Constructing a method is about greater than assigning publish dates in your advertising and marketing calendar. To get it proper, you wish to guarantee each bit of content material you publish all year long is working to serve your broader enterprise targets.
Right here’s a high-level have a look at what your content material technique and creation course of ought to seem like this March.
🗓 Get year-round advertising and marketing concepts, suggestions, and examples for inspiration with our new 2024 marketing calendar!
1. Know what your targets are
What you are promoting has targets for the yr, and your advertising and marketing efforts are designed to assist them. Ensure that they’re SMART (particular, measurable, achievable, related, and time-bound).
Your massive enterprise targets would possibly seem like:
- We wish to improve gross sales by 20% year-over-year.
- We wish to promote 5,000 items of our new product within the first 30 days after it launches.
- We wish 300 individuals to register for our occasion after we announce it in March.
2. Outline how advertising and marketing can assist these targets
With these macro targets in thoughts, you’ll be able to brainstorm methods your advertising and marketing workforce can contribute to attaining them. Take that gross sales progress objective for example. Your advertising and marketing workforce will look to create content material that helps filling up your marketing funnel. That features:
- Prime-of-funnel content material to construct consciousness and appeal to a brand new viewers.
- Instructional content material to assist these within the consideration phases.
- Content material that creates a top-notch buyer expertise once they resolve to transform.
🌱 Uncover extra methods to develop your corporation this March and past with our easy-to-use growth strategy template!
3. Get clear about who’s in your viewers
So, what do these individuals shifting by means of your advertising and marketing funnel seem like? One of the best advertising and marketing content material speaks on to your viewers and their wants—and you’ll’t try this in the event you don’t know who your audience is!
That’s the place analysis is available in. Take a look at your present prospects. What traits do they share? Are you able to send them a survey or conduct interviews to grasp why they selected to do enterprise with you?
In this example, the mission administration instrument ClickUp invitations customers to submit suggestions and have requests on its web site.
Realizing who your present prospects are and the way they act, suppose, and really feel can assist you create content material that may converse to others like them.
4. Begin defining your content material wants
At this level within the course of, you’ll be able to start tips on how to create content material to talk to your ideally suited buyer and serve your corporation aims.
Begin by evaluating the content material you have already got. Are there gaps in that content material? Are there items that might be repurposed, refreshed, or in any other case spruced up or repackaged to your wants? What else are you able to create to enhance or improve your present content material?
It is a excellent place to undertake some competitive research and see if there are alternatives so that you can personal a selected search time period or fill a content material hole left by your opponents.
5. Dwelling in on content material varieties and concepts
When you’ve carried out all of this work upfront, you will get particular about your March content material concepts. Now’s the time to brainstorm different types of content.
Returning to the instance of the gross sales progress objective, you would possibly create content material like:
- A webinar series that lets your in-house material specialists share recommendation on a subject your ideally suited buyer cares about.
- A weblog collection that addresses a big pain point your customers have.
- A gated white paper that particulars proprietary analysis you’ve carried out in your space of experience.
After you have a broad sense of the place you wish to go together with your content material, you’ll be able to place issues on the calendar and discover alternatives to refine the concept in keeping with the season.
Easy methods to brainstorm content material concepts for March
What sort of content material do you wish to put in your calendar in March?
Look to the season that will help you brainstorm particular concepts. There are fairly a number of noteworthy days that fall in March, together with:
- Girls’s Historical past Month (March 1-31)
- Worldwide Girls’s Day (March 8)
- Ramadan (begins March 10)
- Begin of Daylight Financial savings (March 10)
- Pi Day (March 14)
- Patrick’s Day (March 17)
- First day of spring (March 19)
- NCAA March Insanity (begins March 19)
- Purim (March 23-24)
- Holi (March 24-25)
- Easter (March 31)
- Worldwide Transgender Day of Visibility (March 31)
Spelman College, a ladies’s faculty and HBCU, celebrated Black ladies trailblazers final Girls’s Historical past Month.
Along with these March holidays and celebrations, particular seasonal themes might apply to your corporation. For instance:
- A landscaping enterprise can talk about tips on how to care to your garden as spring and summer season strategy.
- A restaurant would possibly share details about its spring menu, with enjoyable information concerning the seasonal components they plan to include in March dishes.
- A take a look at prep enterprise might launch an informational webinar collection for fogeys of scholars making ready to take the SATs in Might and June.
You too can take into account other national and international days that apply to your corporation. A dentist might create content material for World Oral Well being Day (March 20), whereas a direct-to-consumer mattress model would possibly have a good time Nationwide Napping Day (March 11).
March content material concepts for blogs, movies, and extra
So that you’re able to create some killer March marketing campaigns? Listed here are some March content material concepts that will help you fill out your calendar.
Put up some short-form movies
This video format is right to your web site’s dwelling web page, a tutorial on a product web page, or sharing on social media. Shoppers’ consideration spans are brief, so 30-60 seconds is the candy spot for these snack-sized items of content material out of your model.
With short-form video, the hot button is to offer your content material a starting, center, and finish in a really brief time. It additionally helps to open with a compelling hook. Individuals would possibly scroll proper by in the event you don’t have a powerful opener.
Elements model Amoretti shared 5 St. Patrick’s Day drink recipes on its YouTube channel (that includes Amoretti syrups, in fact!).
Listed here are some concepts for short-form movies you possibly can publish in March:
- A time-lapse video of your workforce switching over your retailer to spring merchandise.
- A mini-tutorial on a seasonal matter (ex., a house cleansing service gives 5 suggestions for spring cleansing your closet).
- A behind-the-scenes have a look at your prep for a special occasion (ex., a bakery reveals its course of for making 314 mini-pies for Pi Day).
- A recap of a seasonal occasion you hosted at your brick-and-mortar location (ex., an Irish pub shares one of the best appears to be like from its St. Patrick’s Day costume contest).
Host a webinar
Webinars are a implausible approach to showcase your workforce’s experience and construct your prospect mailing checklist.
Begin by brainstorming matters your ideally suited prospects would wish to hear from you about. These ought to be one thing extra complicated than you’d cowl in a social media video however not one thing so thorny you’ll be able to’t converse to it in half-hour or much less.
- An actual property agent would possibly accomplice with a neighborhood mortgage lender to host a webinar for first-time homebuyers, serving to them put together for the busy spring and summer season season.
- A backyard middle would possibly do a rundown of spring planting fundamentals and share recommendations for one of the best sorts of crops to pick out in varied environments (low water, excessive shade, and many others.)
- A school or college would possibly host a “faculty search 101” for fogeys of scholars wrapping up their junior yr of highschool.
Don’t neglect to advertise your webinar! Put up about it in your social media, ship e mail invitations to present contacts, and create a customized landing page in your web site the place prospects can register. You may also take into account placing some promoting {dollars} behind your webinar promotional efforts that will help you attain a wider viewers.
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Launch a seasonal e-newsletter
Sustaining a e-newsletter is a giant endeavor. It requires fixed consideration and a gentle stream of recent content material to determine an everyday publishing cadence.
In the event you don’t have the bandwidth to launch a year-round newsletter, why not begin a seasonal one as an alternative? A limited-run e-newsletter permits you to reap the advantages (that’s, common contact together with your viewers) with out the long-term dedication that comes with a perennial one.
Take into consideration methods to share seasonal content material in a time-bound method. You would possibly set up a e-newsletter like:
- A weekly plan to assist your followers obtain a discreet objective (ex., A health studio would possibly launch a 10-week train plan to get match for summer season)
- A collection of suggestions main as much as a set vacation or date (ex., A tutoring group would possibly share a weekly piece of recommendation for fogeys whose youngsters are making ready for the June SAT date)
- A e-newsletter that explores completely different buyer viewpoints or approaches in every version round a shared matter (ex., A house items retailer reveals how 5 completely different prospects select to have a good time the Easter vacation—their favourite traditions, decor types, desk settings, and extra)
Draft a how-to weblog
One of the best weblog content material gives worth to your viewers, and what’s extra beneficial than your experience?
Sharing your data by means of how-to weblog content material can do nice issues to your model. It’s the way you construct belief with a brand new viewers and place your self because the go-to supply for studying and recommendation.
Lawn Love created a seasonal weblog publish that additionally labored its geography into the title to assist with native search. That’s a win-win!
Wish to take your weblog content material up a degree? Embody high-quality pictures! This helps break up the textual content, makes your piece extra scannable, and provides additional context to your written content material.
Design an infographic
Visible aids are a strong factor. Analysis reveals that 40% of individuals reply higher to visible data than plain textual content.
Infographics are an effective way to assist your viewers retain helpful statistics, no matter their studying type. Plus, they’re extremely shareable. If you embrace your brand and web site in your infographic, you take pleasure in free promotion each time somebody reshares it.
March into spring with a bunch of March content material concepts
If you strategy the method of content material creation with a strategy-first mindset, you set your self up for fulfillment. Talking to seasonal traits and well timed matters empowers you to take your content material advertising and marketing to the following degree with related, intriguing blogs, movies, and extra that may delight your viewers and serve your corporation targets.
Right here is our checklist of in style March content material concepts:
- Put up some short-form movies
- Host a webinar
- Launch a seasonal e-newsletter
- Draft a how-to weblog
- Design an infographic