TikTok printed a finest apply information on the way to optimize your advert campaigns and bidding methods for max efficiency.
The 13-page information consists of ideas and suggestions for:
- Account construction.
- Marketing campaign setup.
- Information connections.
Why we care. If you happen to plan to run campaigns on TikTok this yr, it is best to take a look at this information as the information offered are instantly from the platform. Nonetheless, it’s vital to remember the supply of this info, and that sure recommendation could prioritize TikTok’s pursuits over advertisers’.
Advert account optimization. As a part of a nurtured account technique, TikTok recommends guaranteeing your Advert Account is structured in direction of the end-to-end person journey, for instance:
- Solely use one advert account.
- Mix and diversify advert teams.
Nurtured account technique. TikTok advises beginning with higher funnel conversion occasions (don’t instantly begin with the bottom funnel occasions) and repeating the method for every new Advert Group. The platform claims that is the “key to scalable development and long-term efficiency.”
Information connection setup. TikTok states that by using its information connections to measure and be taught from shopper actions in your web site, you’ll be able to maximize the possibilities of conversions.
Setting and scaling your finances. TikTok recommends adhering to its finest practices to maximise the effectiveness and effectivity of your finances utilization. The platform notes that it’s advisable to set budgets for each campaigns and Advert Teams.
Bidding technique. The bidding technique you choose tells TikTok’s system the way to bid for you within the advert public sale, so the platform advises choosing a bidding technique that’s finest aligned to your major KPI for marketing campaign effectivity.
Advert fatigue. If you attain the utmost variety of people who find themselves enthusiastic about your advert, you could expertise advert fatigue. TikTok has some tips about what actions you’ll be able to take if this occurs.
Attribution. TikTok recommends utilizing Click on By means of Attribution along with View By means of Attribution for a holistic view of your marketing campaign.
What TikTok is saying. TikTok stated in a press release:
- “Guarantee your campaigns are arrange correctly in an effort to obtain repeatable, dependable outcomes with ease. Use the perfect practices on this information because the foundational constructing blocks for achievement on TikTok.”
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Deep dive. Learn TikTok’s optimum internet efficiency best practice guide in full for extra info