Should your brand be on Threads? What to Consider Before Signing Up

Threads launched in the summertime of 2023 and was nearly instantly dubbed the “Twitter Killer” and was projected to be a powerful competitor to the newly named X (previously Twitter).

All of the hype firstly of Meta’s latest property could have you ever questioning, “Ought to my enterprise use Threads?”

Social media apps come and go, plus time is treasured within the advertising and marketing world, so that you’re in all probability hesitant to attempt increasing your model on such a brand new platform.

Listed here are some advantages and issues surrounding Threads to supply readability and provide help to make the choice that greatest aligns with your enterprise.

Professionals & Cons of Instagram’s Threads

There are advantages to having a Threads account for your enterprise. Nonetheless, the platform continues to be very new and has some drawbacks.

Professionals of Threads

Immediate Following

Since Threads connects to your Instagram account, your followers from Instagram are transferred to Threads — as long as they’ve their accounts.

The characteristic makes constructing a big platform on the app simpler since you will not have to start out from scratch.

Your verification badge, profile photograph, and bio are all transferred to your account, making constant branding between platforms easy.

Elevated Consciousness and Engagement

Threads continues to be in its infancy. As I am writing this text, Threads has solely been obtainable for lower than three months. There may be usually a first-mover benefit manufacturers profit from when signing up for newer platforms.

Leveraging a brand new platform sooner quite than later will enable your enterprise to determine sturdy model recognition and following earlier than algorithms change and model engagement alternatives are put behind a paywall.

Probability to Attain a Youthful Viewers

In the event you‘re seeking to appeal to a Gen-Z viewers, Threads will provide help to towards your purpose.

Proper now, there isn’t a lot data to quote concerning the platform’s person demographic, however 40.1% of Gen-Zers who downloaded the app did so as a result of it appears to be like enjoyable, in accordance with Statista.

Round 38% mentioned they downloaded it to attempt a brand new platform, and 1 in 5 said they have been searching for a substitute for X.

There may be little information about what number of Gen Z social media customers are on Threads, however they’re there and have an curiosity within the app.

Since Threads is comparatively new, you’ll be able to construct a longstanding relationship with Gen Z on the platform earlier than future modifications make engagement tougher.

Cons of Threads

Cannot Delete Threads

Properly, you can delete Threads, however not with out deleting your Instagram account — so that you wouldn‘t have the ability to delete Threads with out critically harming your model’s social media presence.

That is particularly troublesome in the event you depend on eCommerce instruments like Instagram Purchasing.

Lack of Some Discoverability Options

Threads not too long ago rolled out a keyword search feature, permitting customers to search out posts that includes the phrases of their queries.

Nonetheless, Instagram Threads nonetheless doesn’t assist hashtags, to allow them to’t be used that can assist you discover your target market or to your viewers to search out your model.

Threads additionally would not have a Discovery web page like Instagram, which might present content material from accounts you could not observe however could be keen on.

The absence of essential discovery options might make rising your viewers or tapping into new ones tough.

Luckily, Threads is consistently rolling out new updates to make the platform extra user-friendly and purposeful for shoppers and types.

Cannot Monitor Impressions or Engagement

In contrast to Instagram, X, Fb, or different social media websites, Threads does have any instruments to trace KPIs like engagement price, impressions, watch occasions, and so forth.

When you can see submit likes, replies, and feedback, monitoring your model’s efficiency and ROI on the platform is tough.

Consequently, you’ll have points determining what sort of content material resonates probably the most along with your followers.

App Appears to be Dropping Steam

Inside a day of its launch, Threads gained 30 million customers, making it the fastest-growing platform in historical past — surpassing ChatGPT. A month later, Threads person depend dipped by 82% from launch.

Our current Glimpse survey concerning Threads and X discovered that 62% of X customers have used the app for at the least an hour since July 2023. Solely 21% mentioned the identical about Threads.

Moreover, as of August 1, Threads’ common time spent on the app fell to only 2.9 minutes day by day. Sadly, information exhibits Threads’ day by day lively person depend continues to fall by about 1% per day.

Ought to your model be on Threads?

So, ought to your model leverage Threads? My reply — why not?

Sure, the platform struggles to maintain momentum and nonetheless wants sure discoverability and data-tracking options.

Nonetheless, its integration with Instagram nonetheless supplies loads of alternatives to your model to increase on social media, construct group, and enhance consciousness.

Threads is very useful if you have already got an Instagram account.

As I mentioned, the app instantly imports your followers, profile photograph, verification badge, and bio to your Threads account — providing you with a head begin in rising your platform.

If you’d like the restricted probability to be among the many first manufacturers to construct a powerful group on an upcoming platform, then Threads may very well be best for you.

Nonetheless, if constructing group on social media is just not a precedence, the app would not must be a precedence proper now.