Semrush, the well-known and common SaaS search advertising and marketing platform, has acquired Third Door Media and all its properties, together with Search Engine Land, SMX, MarTech, and Digital Advertising Depot. As you recognize, Semrush went public in March 2021 and has grown its enterprise over the previous 16 years to over 1,000 folks and a whole bunch of hundreds of thousands of {dollars}.
I’ve written for Search Engine Land because it was first based in 2006 and have been concerned in its convention sequence, SMX, because the begin of that convention. I’ve determined to remain on with the brand new firm, as a result of I really like the crew and firm I work with and I’ve at all times had a wonderful relationship with the folks at Semrush. I bear in mind having a few of their early workers communicate on the early SMX occasions and contribute content material to Search Engine Land through the years. Heck, once they went public, I used to be so proud to listen to a house grown search engine optimisation software program firm that I even purchased some token shares.
To be clear in my position; I used to be at all times a vendor / contractor for Third Door Media, I used to be by no means an worker. I did have a small share within the firm, as a thanks for being with the corporate however I used to be not a managing proprietor or on the employees. I plan on persevering with in that position, with the identical crew I’m working with on the firm, in the identical capability that I have been doing for the previous 18 or so years.
You need to learn the assertion on the Search Engine Land site for extra particulars.
Right here is a number of the trade response – have in mind, I scheduled this publish and I’m offline proper now, so I can not reply to any feedback right here, on social media or e mail. I’ll do my finest to answer to what I can get I get again on Sunday.
Trade Response
@rustybrick, is that this new? pic.twitter.com/Gk2FCsZHcC
— Ryan Jones 🚀 (@RyanJonesSEO) October 16, 2024
Wow. Additionally, congrats?
— Lidia Infante (@LidiaInfanteM) October 16, 2024
That is huge. Congrats to all events. Sustain the nice work at SEL! https://t.co/zOans275gM
— Erin Sparks (@erinsparks) October 16, 2024
– Barry Schwartz (who has written for Search Engine Land because it launched in 2006) will proceed tirelessly reporting on the newest search information.@semrush most likely can be finest to get @rustybrick a seat on the board asap. https://t.co/TCh0qDfwfl
— Greg (@PPCGreg) October 16, 2024
Huge information!
I couldn’t be extra excited to have the proficient people at TDM be a part of our 🚀
The long run seems to be vibrant 😎 https://t.co/PAWwLSKStG
— nick Ξubanks (@nick_eubanks) October 16, 2024
SearchEngineLand mother or father acquired by @semrush https://t.co/7f9Ikb3kP6
— Greg Sterling 🇺🇦 (@gsterling) October 16, 2024
Whoa, that is huge: @semrush has simply acquired @sengineland.
Semrush now owns one more distinguished search engine optimisation media property. pic.twitter.com/NfSsUUXxAN
— Chris Lengthy (@gofishchris) October 16, 2024
@semrush did not even wait unti black friday to buy @sengineland 🤣
— Mark Rowles search engine optimisation 🚀 (@mjrwebdesign) October 16, 2024
I am undecided this can be a good factor 😑
— Pedro Dias (@pedrodias) October 16, 2024
Holy shit. The consolidation continues.
— John Doherty 👍 (@dohertyjf) October 16, 2024
— Screaming Frog (@screamingfrog) October 16, 2024
Wow! That’s large information! Congrats to @semrush and @sengineland!!!
If @rustybrick had emotions I’m certain he’d be completely satisfied too! https://t.co/jJ3DuOtHg1
— Mordy Oberstein *Is an asset* (@MordyOberstein) October 16, 2024
Following HubSpot’s lead. Firm buying common media property.
— Derek Mollins (@ppcClickShark) October 16, 2024
I needed to verify to ensure it wasn’t April 1.
— Wade Saunders (@heels4corners) October 16, 2024
Main NEWWWSSS!!!!!
Semrush acquires Search Engine Land https://t.co/LriMEtZVnK #PPCChat
— Anu Adegbola aka PPC Stay founder 🎙️🗣️ (@TheMarketingAnu) October 16, 2024
Semrush acquires Search Engine Land by way of @MrDannyGoodwin https://t.co/jx0ANvWIvD pic.twitter.com/iEbVN7Osed
— Search Engine Land (@sengineland) October 16, 2024
What number of occasions have you ever learn an fascinating article from the @sengineland or been impressed by a superb SMX discuss? So much, we guess. Now, right here’s the thrilling half—they’re now part of Semrush!
These groups are all about simplifying the lives of entrepreneurs, which is precisely what… pic.twitter.com/eS6rn6CPDk
— Semrush (@semrush) October 16, 2024
Huge congrats to all concerned! https://t.co/wGtyNLDDNO
— Lily Ray 😏 (@lilyraynyc) October 16, 2024
Whoa, that is huge! 🚀 @semrush has formally acquired Search Engine Land and its mother or father firm, Third Door Media, including one more main search engine optimisation media property to its portfolio. SEMrush now owns SMX conferences, the MarTech conferences, and Digital Advertising Depot.#SEO pic.twitter.com/J9BLj5AkP7
— Liraz Postan (@Rliraz) October 16, 2024
Congratulations! Love your reporting!
— Ludvig Hoel (@LudvigHoel) October 16, 2024
will there be the identical protection of opponents merchandise….
will hyperlinks from @ahrefs change to @semrush
one factor which may change is SEL would possibly turn out to be multi-lingual and subsequently extra inclusive
— [email protected] (@davidiwanow) October 16, 2024
@RyanJones We perceive the priority about hyperlinks, mentions of opponents and opinions, however nothing adjustments on the SEL website, we’re nonetheless the identical dedicated unbiased information supply we have at all times been and can proceed to be – Kyle
— Search Engine Land (@sengineland) October 16, 2024
I am going to simply say it. On the floor, one of many two huge search engine optimisation device behemoths, proudly owning a number of the most distinguished search engine optimisation information/media properties within the house, appears…..not optimum. However I am hoping for an excellent final result for everybody, together with us as readers. (And I rely myself amongst them.) https://t.co/ihangT1HiZ
— Blair MacGregor (@blairmacgregor) October 16, 2024
That is large. Congratulations on @sengineland and @semrush for becoming a member of forces https://t.co/IBgX8g5YkH
— Montse Cano | iSEO, challenge mgmt (@MontseCano) October 16, 2024
SEM acquisition, good or dangerous? by way of @rustybrick https://t.co/YaHrFsV2Or
— Lisa Sicard 👩💻 (@Lisapatb) October 16, 2024
So everybody goes to hate on @semrush for purchasing @sengineland however not have fun fixing the grievance of Danny having possession/shares of their mother or father firm whereas employed at Google?
Which one is it going to be search engine optimisation group?
— Nick LeRoy (@NickLeRoy) October 16, 2024
A SaaS platform simply purchased one in every of our trade’s information sources. Huge information! How do you’re feeling about this? https://t.co/uqSkZIZYww
— duane forrester (@DuaneForrester) October 16, 2024
Ever discover how the @semrush emblem seems to be a bit like a Puffer Fish, virtually as a lot as a fireball/comet? https://t.co/QWgIcfGSDM pic.twitter.com/j62wEZMyMI
— Andy Beard (@AndyBeard) October 16, 2024
Notice: I’m certain I missed a ton of reactions however I needed to go offline for a Jewish vacation and I did my finest to get what I can in right here earlier than going offline.
Discussion board dialogue at X and LinkedIn.
Notice: This was pre-written and scheduled to be posted at present, I’m currently offline for Sukkot.