Google Adverts has renamed “textual content property” to “customizations” inside the Automatically created assets part of Google Adverts. Customizations enables you to use textual content out of your web site, touchdown pages, adverts, and supplied property to create personalized advert copy.
This was noticed by Thomas Eccel who wrote on X, “Google Adverts selected a brand new identify for its former “Textual content Asset” Decide-in. Referred to as now “Customization”. Guess sounds higher and would possibly improve adoption price by 1-2%.”
Right here is the super-branded screenshot of this from Thomas:
Discussion board dialogue at X.
Word: This was pre-written and scheduled to be posted at present, I’m currently offline for Sukkot.
