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Now we all know – Google is the unnamed AI firm that Reddit reached a content material licensing cope with, Reuters reported.
Why we care. Reddit was already dealing with backlash amongst SEOs as a result of Google seems to be favoring the platform in the Discussions and forums SERP function. Reddit is even outranking original sources of content in some cases.
Now the query some folks will naturally ask: did Reddit get all this priceless visibility in Google’s super-valuable search outcomes due to, or partially because of this deal? Or is the heavy presence of Reddit in Google Search outcomes an try at a correction following a number of tales about how searchers are appending Searches with “reddit”. (Or might each this stuff be partially true?)
The deal. Google is reportedly paying Reddit $6 million per yr to coach its synthetic intelligence fashions (e.g., Gemini). Nevertheless, neither Reddit nor Google have formally commented on the deal.
- On Feb. 16, Bloomberg (subscription required) first reported that Reddit had reached a cope with “a big AI firm.”
Making them pay. Reddit made it clear final April they needed AI corporations (e.g., Google, Microsoft, OpenAI) to pay for utilizing its content material. Properly, now it seems Google is doing simply that. Steve Huffman, founder and chief govt of Reddit, advised the New York Instances (subscription required):
- “The Reddit corpus of information is admittedly priceless. However we don’t want to present all of that worth to a number of the largest corporations on the earth at no cost.”
Rankings leap. In the meantime, as Glenn Gabe posted on X, the variety of URLs rating in Google jumped from 22 million between final Could and 41.1 million right this moment, in line with Semrush information:
- “That’s an enormous leap… i.e. It’s not simply rankings that improved, it’s the pure variety of pages rating.”
Right here’s Gabe’s full publish:
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