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Perplexity, an AI-powered search engine, is planning to introduce native promoting in associated questions, in accordance with Adweek.
The way it will work. Associated questions, which embrace hyperlinks to sources, account for 40% of Perplexity’s queries. So Perplexity plans so as to add related, associated brand-sponsored questions together with natural questions.
Model security. Will probably be “a paramount precedence,” Dmitry Shevelenko, Perplexity’s chief enterprise officer, instructed Adweek.
When. Particulars are few. All we all know is it’s coming “within the upcoming quarters.”
Why we care. Perplexity, based in August 2022, has a a lot smaller consumer base (a self-reported 15 million month-to-month energetic customers) than the likes of Google, Microsoft Bing and AI rival ChatGPT. Nonetheless, Google, OpenAI and different AI-powered engines like google have but to determine methods to reliably monetize AI search. So it will likely be fascinating to see whether or not Google or different corporations observe this path.
Perplexity vs. adverts. On its About page, Perplexity says:
“Perplexity was based on the idea that trying to find info ought to be an easy, environment friendly expertise, free from the affect of advertising-driven fashions.”
Nonetheless, Shevelenko stated:
- “Promoting was all the time a part of how we’re going to construct an excellent enterprise.”
In a separate current interview with Wired (subscription required), Perplexity founder and CEO Aravind Srinivas mentioned adverts, stated he wasn’t towards promoting. Actually, his imaginative and prescient for promoting on the platform is to assist advertisers perceive who’s looking out after which bid on essentially the most “high-value site visitors.”
- “Adverts usually are not evil. When adverts are carried out proper it’s wonderful, and generative AI goes to assist us construct even higher concentrating on.”
This can be a stark distinction from OpenAI CEO Sam Altman, who doesn’t love ads. He has even referred to as web promoting a “momentary trade.”
The report. Adweek’s Trishla Ostwal lined it in Gen-AI Search Engine Perplexity Has a Plan to Sell Ads.
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