Microsoft announced it’s going to dispose of Lodge Middle subaccounts on February 6, 2024 and you need to migrate to Lodging campaigns as a substitute. “As we try to enhance and innovate our merchandise, we’re altering the way you arrange and handle Lodge Worth adverts and Property Promotion adverts,” Microsoft wrote.
Beginning on February 6, 2024, Microsoft will deprecate the creation of subaccounts and bid administration in Lodge Middle inside Microsoft Promoting. Going ahead, the one approach to handle these lodging options shall be by way of the brand new Lodging campaigns. After February sixth, your subaccounts in Lodge Middle will not run.
You’ll, nevertheless, nonetheless have the ability to use Lodge Middle to handle your feeds, similar to importing and enhancing your property feed or verifying your transaction messages.
Right here is Microsoft’s suggestions for the transition:
- Recreate your legacy Lodge Middle subaccounts as Lodging campaigns. Use the About lodging campaigns information for assist—There’s no have to re-upload your Belongings/Feeds, as they’ll stay energetic in Lodge Middle.
- Replace your URL Monitoring on the account/marketing campaign degree, as wanted. See What tracking or URL parameters can I use? for extra data.
- We suggest leaving your Lodge Middle subaccounts to run an additional one to 2 weeks, whereas your Lodging marketing campaign visitors picks up. (Tip: Improve your bids barely for Lodging Campaigns to assist quantity.)
- After new campaigns ramp up, scale back Lodge Middle funds to $0 and delete the subaccounts.
Lodging campaigns is a marketing campaign kind that manages your Lodge worth adverts (HPA) and Property promotion adverts (PPA), which you need to use to showcase your properties on Bing throughout gadgets.
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