Working with a digital advertising and marketing company can save money and time — and result in higher outcomes for what you are promoting. Be taught extra about advertising and marketing company advantages inside.
Moderately than hiring full-time workers, consultants, and freelancers to handle your digital advertising and marketing efforts, a advertising and marketing company can ship an even bigger ROI sooner.
We spoke with HawkSEM Director of Company Operations Ericka Murray about advertising and marketing company advantages and the way the fitting staff of specialists can supercharge your advertising and marketing efforts.
Advantages of a full-service digital advertising and marketing company
- Faster results
- More cost efficient
- Streamlined communication
- Aligned goals and priorities
- Synced marketing channels
- Quicker feedback and iterations
- A stronger understanding of your customers
- Identify patterns and trends
- Access to a diverse roster of experienced marketing pros
- Ability to scale up (or down) as needed
1. Quicker outcomes
One of many key advantages firms see from partnering with a full-service company is the flexibility to get higher outcomes sooner.
The principle motive these companies can ship sooner outcomes is as a result of they’ve received their course of all the way down to a science.
“Chances are high that somebody in your chosen company has labored on the same undertaking you’re hoping to achieve success on,” says Murray. “That perception means the company is aware of what is going to get the very best leads to the shortest time.”
The company additionally is aware of which inquiries to ask when it onboards you, which means it understands what you are promoting objectives, what you wish to obtain, and precisely the way it can assist you develop.
2. Extra price environment friendly
“Some companies are reluctant to work with a full-service advertising and marketing company as they assume it will likely be too costly, particularly within the present financial local weather,” says Murray. “Nonetheless, working with an company could be a more cost effective selection.”
It’s sometimes extra inexpensive to work with a full-service advertising and marketing firm than to rent a big in-house advertising and marketing staff that may cowl each side of your advertising and marketing technique.
Let’s say you wish to recruit a content strategist. The common annual wage is $94.744 within the U.S. — and this doesn’t cowl pensions, holidays, healthcare, or different advantages.
If you would like a staff that may cowl all of your advertising and marketing capabilities, the prices can shortly add up!
Conversely, a full-service advertising and marketing company charges between $500 and $10,000 a month, relying on the providers you want.
“An company will even cowl the majority of the overhead prices, corresponding to enterprise instruments, expertise, and coaching,” says Murray.
“Plus, you’ll by no means should spend time or cash recruiting and onboarding as an company will at all times have somebody obtainable to cowl holidays and emergencies.”
3. Streamlined communication
Good communication is a should when working with any advertising and marketing company. However once you work with a number of companies, it may be exhausting to maintain monitor of responses, emails, and experiences.
The advantage of working with a full-service advertising and marketing company is that every one your info will come from one place, with one designated level of contact.
Plus, a full-service company can typically condense info from all of your advertising and marketing channels to create experiences which can be all-encompassing and succinct.
For instance, our proprietary advertising and marketing expertise Conversion IQ pulls info from every of the advertising and marketing channels you utilize.
This makes it simple to see your return on funding (ROI) and the way potential prospects work together along with your completely different advertising and marketing campaigns. You can too view your dashboard at any time simply by logging in.
4. Aligned objectives and priorities
Various kinds of digital advertising and marketing initiatives have completely different KPIs, metrics, and timelines. Nonetheless, your general advertising and marketing objectives nonetheless must be aligned to make sure all the things is transferring in the fitting path.
A full-service advertising and marketing company may have sturdy communication processes in place. There will likely be common conferences between completely different departments and inner communication platforms in play like Slack, Microsoft Groups, or WhatsApp.
Which means that everyone seems to be on the identical web page in relation to issues like testing, objectives, and priorities.
Because of this, you keep away from doubling work unnecessarily or having campaigns working in silos. You can too use classes gleaned from one sort of promoting technique to tell one other.
5. Synced advertising and marketing channels
Partnering with an company that has expertise throughout a variety of promoting channels means it could carry contemporary concepts you won’t have thought of earlier than.
Possibly there’s a advertising and marketing channel you hadn’t thought of or thought your target market didn’t have a presence on. Maybe the company tried one thing new and progressive for a enterprise just like yours and may apply it to your advertising and marketing technique.
6. Faster suggestions and iterations
Over half of marketing teams now use agile advertising and marketing. That is when advertising and marketing departments make small, swift adjustments to drive methods ahead relatively than making lengthy, drawn-out selections.
In case your digital advertising and marketing company doesn’t use agile advertising and marketing or takes ages to return to selections in your behalf, it is likely to be time to contemplate a brand new partnership.
The advantages of utilizing full-service digital advertising and marketing companies are that they use cross-functional groups, commonly talk, and embrace change. This implies extra flexibility and a dedication to common testing, updating, and optimizing.
7. A stronger understanding of your prospects
How do you get the info that will help you establish who your ideal customer is?
The advantage of working with a full-service advertising and marketing company is that it could collect information from a variety of platforms – from Google Analytics to LinkedIn.
The company can then make it easier to interpret this information, making it simple to know your goal prospects and which advertising and marketing platforms you need to use to enchantment to them.
8. Determine patterns and tendencies
One other advantage of having all your advertising and marketing underneath one umbrella? It’s simpler to identify patterns and tendencies throughout a number of channels.
This allows you to see what works for what you are promoting and develop a stronger advertising and marketing technique.
For instance, have you ever seen success with paid social adverts for a selected demographic or area? Why not attempt the identical concept along with your display ads?
Noticing these tendencies is way simpler once you work with a one-stop-shop company.
9. Entry to a various roster of skilled advertising and marketing professionals
“The primary good thing about working with a full-service advertising and marketing company is unquestionably the mixed years of expertise you get,” says Murray.
“When somebody at HawkSEM has a query, they’ve over 80 different individuals within the room to ask for recommendation, and it’s simple to get a second or third pair of eyes to look over a undertaking.”
“We additionally collaborate with one another to make sure we keep on the heartbeat of market tendencies and ship the very best ROI for our purchasers.”
An company that focuses on a selected advertising and marketing channel (for instance, social media advertising and marketing or electronic mail advertising and marketing) will know the ins and outs of its specialist space of experience.
Nonetheless, it is not going to essentially have the well-rounded method {that a} staff of specialists in a full-service company can provide.
10. Potential to scale up (or down) as wanted
Your company will suggest which advertising and marketing channels will take what you are promoting to the subsequent degree and produce further staff members on board to assist out as wanted.
A full-service advertising and marketing company additionally has plenty of hyperlinks to suppliers and suppliers you’ll be able to reap the benefits of. For instance, if you happen to want graphic design or internet design and this isn’t a service the company gives, it could put you in contact with the fitting individuals.
How one can discover the fitting professionals to work with
So that you now know the advantages of working with a full-service advertising and marketing company. However how do you discover the fitting one to work with?
We requested Murray for her prime ideas for locating the fitting company to fulfil your advertising and marketing wants.
- Perceive what you need your advertising and marketing company to attain. For instance, do you wish to enhance gross sales, enhance model consciousness, or launch a brand new services or products?
- Ask for suggestions. Pals, friends, and associated companies in your sector will be capable of advise which advertising and marketing companies to method.
- Have a look at earlier outcomes the company has achieved for different purchasers – by way of opinions, testimonials, and case research. “Honesty is significant,” says Murray. “An company promising insane leads to a brief period of time is unlikely to be telling the reality and never have your greatest pursuits at coronary heart.”
- Perceive the technique the company will use – most companies will likely be more than pleased to speak you thru their processes. “A superb company will use sturdy information to guide selections and never apply the identical cookie-cutter advertising and marketing plan to each shopper,” says Murray.
Why hiring a full-service advertising and marketing company might not be best for you
Hiring a advertising and marketing company can result in a variety of advantages for what you are promoting. Nonetheless, it’s not the fitting selection for everybody.
Listed below are some indicators {that a} full-service company won’t be the most suitable choice in your wants:
- You could have a decent funds. Whereas an company won’t be as costly as you assume, you might be paying for an unlimited vary of providers and experience. For those who’re a smaller enterprise or a startup, you could wish to prioritize particular advertising and marketing channels as a substitute.
- You don’t have a stable marketing strategy fairly but. For those who’re a more recent enterprise nonetheless fine-tuning the main points, most of those advertising and marketing company advantages gained’t fairly apply to you but. Wait till you have got a powerful marketing strategy underneath your belt after which contemplate outdoors assist.
- You wish to be in management. Companies may have their very own processes to maximise output. For those who favor to make use of your individual procedures or wish to oversee each little element, a advertising and marketing company won’t be best for you.
- You could have an in-house staff and aren’t able to scale. If in case you have a stable in-house advertising and marketing staff and a gross sales staff with restricted bandwidth, hiring an company could be a waste of assets.
- You don’t have a purpose in thoughts. A advertising and marketing company can assist you obtain your advertising and marketing objectives. Nonetheless, if you happen to don’t have objectives but, it’s price holding off till you have got a plan in place.
Thriftbooks: A case research on advertising and marketing company advantages
Bookseller Thriftbooks got here to HawkSEM searching for assist with its enterprise development by way of a full-service advertising and marketing technique.
Beforehand, the enterprise labored with a smaller advertising and marketing company. However because it scaled, it needed to work with a staff that might align its present methods and develop bigger, extra complicated advertising and marketing campaigns.
As soon as we understood ThriftBooks enterprise wants and objectives, our knowledgeable staff members consolidated the enterprise’s present campaigns with new constructions. We then examined and carried out new advertising and marketing campaigns, bringing in multi-touch attribution to see which channels contributed to essentially the most conversions.
The outcome? We elevated clickthrough charge by 35% yr over yr and boosted average order value (AOV) by 50%.
Barbara Hagen, the VP of Gross sales and Advertising and marketing at Thiftbooks says, “we actually really feel like we now have a partnership and never only a shopper/company relationship.”
The takeaway
As enterprise homeowners understand that increasingly potential prospects are searching for them on-line, the demand for digital advertising and marketing companies is rising.
Actually, the full-service digital advertising and marketing companies market is ready to achieve a staggering $907 billion by 2035!
Certain, we could also be barely biased about the advantages of working with a advertising and marketing company. However the details stay: companies like ours are perfect for streamlined communication, funds, scalability, and the administration of digital advertising and marketing campaigns.
Need to see how we are able to seamlessly handle all your digital advertising and marketing channels and provide a contemporary perspective on the way you do enterprise? Get in touch today in your free, no-obligation session.
This text has been up to date and was initially printed in September 2020.
