Learn how Etsy's Share & Save program can earn you more revenue

By Sean Tinney September 28, 2023

Cha-Ching – that’s the sound of success after every sale you make in your Etsy store.

Then quickly after that pleasure a little bit disappointment kicks in whenever you now see the charges it’s a must to pay for that sale. An Etsy transaction charge of 6.5%, a cost processing charge of three% + $0.25. The prices are cheap contemplating you’re utilizing Etsy’s platform and profit from the visitors they generate by way of their model recognition.

However what in case you get that visitors to your retailer? Shouldn’t your price be diminished? It’s your viewers in any case.

Properly, it seems like Etsy agrees. That’s why in September 2023 they launched their Share & Save program.

So what’s Etsy’s Share & Save program? How does it work? And most significantly, what are the financial savings?

We’ll get into all that and extra as we go over all the things you should learn about Etsy’s Share & Save program.

Etsy averages 377 million visitors per month to its on-line market, however that visitors isn’t solely pushed by Etsy. Guests uncover Etsy by way of natural search (as a result of, they’re the #1 on-line market for sellers), some promoting by Etsy, and from you – the net vendor.

Sellers as a complete drive a big quantity of visitors to the web site. And the extra folks go to Etsy, the extra they order. So Etsy’s determined to incentivize you, the vendor, to drive much more visitors to your store.

The Share & Save program operates like a cashback incentive whenever you share distinctive trackable hyperlinks exterior of Etsy. If a buyer clicks the hyperlink and completes a purchase order out of your store inside 30 days, you’ll obtain an prompt 4% rebate on the overall buy quantity.

How is the financial savings calculated?

The 4% rebate is calculated the identical means as a transaction charge.

Let’s say a buyer purchases $100 (earlier than taxes) out of your store after receiving a promotional e-mail from you. A refund of $4.00 ($100 * 4%) will likely be posted to your cost account.

Your refund will likely be processed instantly after a buyer completes their order.

There are 4 necessities to earn your 4% refund:

1 – Your clients have to finalize their order inside 30 days of clicking your hyperlink.

Etsy makes use of cookies to trace anybody who visits your store. So when a buyer revisits your store and locations an order, inside that 30 day window, then you’ll earn the 4% rebate.

If a buyer re-clicks any of your hyperlinks, that 30 day time interval resets.

2 – You solely earn a refund for visitors you drive from locations exterior of Etsy.

Whereas Etsy messages and itemizing descriptions are an effective way to advertise your store, you’ll not earn a rebate from trackable hyperlinks clicked in these locations.

3 – Eligibility is predicated on the customer’s final click on prior to creating a purchase order.

If a buyer clicks on another person’s Share & Save hyperlink, an influencer’s hyperlink, or an commercial after which locations an order out of your store – you’ll not obtain the rebate from that buy.

4 – Solely hyperlinks within the format of (yourshopname).etsy.com are eligible for the promotion. In the event you use a customized URL, you’ll have to forward that URL to your (yourshopname).etsy.com to make sure you get your refund.

To start out incomes cash from the Share & Save program, it’s as simple as 1…2…3….

1 – In your Store Supervisor go to “Advertising and marketing”

2 – Choose Share & Save

3 – Click on “Be part of now”

You’ve the pliability to share trackable hyperlinks for numerous parts:

Particular Listings: Navigate to ‘Listings’ on desktop or cell net. Click on on the gear icon related to the specified itemizing and choose ‘Share’ for handy sharing.

Promo Codes: Entry ‘Gross sales and Reductions’ on desktop or cell net to pick and duplicate the trackable hyperlink for the specified promo code.

On the Etsy Vendor App, you may as well generate trackable hyperlinks distinctive to the app for:

Critiques: Inside the Dwelling or Critiques part of the app, discover the evaluation you’d prefer to share. Faucet on the “…” icon and select ‘Share evaluation’ for seamless sharing.

Store Sections: Head to ‘Listings’ and choose the particular store part you want to share. Then, merely click on ‘Copy hyperlink’ for simple sharing.

Navigate to your Shop Manager to trace orders by way of Share & Save:

1 – Inside your analytics you’ll discover invaluable knowledge together with the overall clicks, orders, income generated, and financial savings achieved by way of Share & Save. Plus, you’ll be able to simply copy your personalised trackable store hyperlink.

2 – Any orders positioned utilizing a Share & Save hyperlink will likely be marked with a particular badge for simple identification.

3 – Entry your Payment Account and evaluation the Charges part to trace your Share & Save refunds. The refund quantity can also be detailed in your Latest Actions, providing you with a complete view of your monetary transactions.

Upon getting your distinctive trackable hyperlink arrange in your Etsy account it’s time to start out sharing.

Keep in mind, so long as your Share & Save hyperlinks will not be shared inside Etsy, you’ll earn credit score for every sale after folks click on your hyperlink.

If you share your hyperlink, use the format: (yourshopname).etsy.com

So listed here are the very best methods you’ll be able to earn cash with this program:

E-mail

Sending emails to your clients is the easiest way to encourage them to buy from your Etsy shop once more.

Give it some thought – they’ve already ordered from you as soon as. They know your model, the standard of your merchandise, and your stage of service.

So, in case you’ve been opting clients into your e-mail record once they place an order in your store, then you have already got a gaggle of shoppers who’re fascinated with your merchandise.

In the event you haven’t, don’t fear, it’s not too late. There are nonetheless methods you’ll be able to import clients who’ve ordered from you previously (as much as 12 months to be precise).

Right here’s methods to import Etsy clients to your e-mail record whereas remaining compliant with Etsy’s phrases of service. You will want an AWeber account to do that.

1 – Arrange integration with Etsy.

2 – In your Etsy settings, choose the record you’d like clients added.

3 – In List Settings, customise the affirmation message. That is wanted in an effort to stay compliant with Etsy’s phrases of service.

4 – As soon as your Etsy integration is linked and your affirmation message arrange, reach out to AWeber’s Customer Solutions team and we are going to take it from there!

Listing your store or particular person merchandise in your social media channels, simply ensure you embrace your distinctive trackable hyperlink.

In case you have followers on any of your social channels, like Fb or Instagram, it is a nice approach to promote a plethora of merchandise. In the event you actually haven’t established your social media presence but, don’t fear about it, you’ll be able to nonetheless promote your merchandise by way of paid social.

You could even be selling merchandise on social channels like Pinterest. In case you are, take a look at the Pins which are getting probably the most clicks and replace them to incorporate the Share & Save hyperlink.

When a purchase order is made by way of the Share & Save hyperlink you’ve offered, you’re eligible for a transaction charge refund.

As soon as an order positioned by way of this hyperlink receives a refund, will probably be distinguished by a vibrant inexperienced “Share & Save” badge displayed alongside the order particulars.