Fixed Contact Acquires Enterprise of Txtify Applied sciences to Improve Development Choices for its Small Enterprise Clients
Deal strengthens the platform’s lead era and social media monetization capabilities, empowering small companies to transform followers into prospects and speed up their development
WALTHAM, Mass. and TORONTO, Oct. 10, 2024 /PRNewswire/ — Constant Contact, a digital advertising and marketing and automation platform that has helped thousands and thousands of small companies and nonprofits globally, right this moment introduced that it has acquired the enterprise of Txtify Applied sciences, a know-how firm specializing in mobile-first lead era by means of custom-made microsites and surveys. The acquisition enhances Fixed Contact’s platform by offering small companies (SMBs) with new instruments to develop their buyer base and convert social media and digital media engagement into useful buyer relationships.
This acquisition will assist Fixed Contact’s SMB prospects by enabling them to create mobile-optimized, branded lead era varieties in minutes with out coding or net improvement expertise. With intuitive design instruments and high-performing templates, SMBs can shortly seize contact info from social media followers and construct deeper relationships with them by means of owned channels, like electronic mail or SMS advertising and marketing. This capability to shortly flip social media engagement into certified leads is a useful addition to Fixed Contact’s advertising and marketing platform.
In accordance with Constant Contact’s Small Business Now report, 60 % of small companies depend on social media as their major channel for partaking with prospects. Nonetheless, considered one of their greatest challenges is changing these likes, feedback, shares, and followers into prospects. Greater than half of SMBs surveyed recognized social media as the world of their advertising and marketing the place they want probably the most assist.
“The profile of right this moment’s small enterprise has modified, and plenty of now launch and develop their model on social media earlier than they construct an internet site or create their first electronic mail marketing campaign,” mentioned Frank Vella, CEO at Fixed Contact. “Our acquisition of Txtify Applied sciences’ enterprise allows us to ship worth to mobile-first and social-first entrepreneurs by empowering them to personal their viewers on social media and switch a follower checklist right into a advertising and marketing checklist. It is a strategic step ahead in our mission to innovate on behalf of SMBs and equip them with the instruments they should develop their enterprise.”
“We’re thrilled to convey our highly effective lead era know-how to a wider viewers as a part of Fixed Contact’s platform,” mentioned John Stewart, co-founder and CEO at Txtify Applied sciences. “Our mission has all the time been to simplify and scale lead seize and conversion for small companies, and by becoming a member of Fixed Contact, I’m assured that we will assist much more SMBs develop and succeed.”
As a part of the transaction, Stewart together with Txtify Co-Founder and Chief Expertise Officer, Eric Dewhirst, have joined Fixed Contact and can play a key function within the integration of the acquired know-how into Fixed Contact’s platform. When Txtify’s know-how is mixed with Fixed Contact’s current highly effective advertising and marketing capabilities, like electronic mail, SMS, social media adverts and occasion capabilities, SMBs will be capable to develop their contact lists shortly, higher perceive their viewers and potential prospects, drive extra income and extra instantly correlate social media exercise with enterprise outcomes.
About Fixed Contact
Constant Contact makes digital advertising and marketing straightforward and efficient for small companies and nonprofits world wide. Whether or not simply beginning out, or managing advanced multi-channel campaigns, SMBs profit from our highly effective SaaS platform that delivers a simplified advertising and marketing expertise with much less time spent and higher outcomes. With cutting-edge know-how, best-in-class deliverability and award-winning buyer assist, we assist the small stand tall.
SOURCE Fixed Contact
