[ad_1]
Google Adverts API v13 will sundown on January 31, 2024.
All API requests will begin to fail for these nonetheless utilizing v13 from February 1, 2024 onwards.
Builders who haven’t migrated to the brand new model by February will expertise a disruption in API entry.
Why we care. API updates instantly influence advert marketing campaign performance. As soon as a model is sundown, related requests fail, risking disruptions to marketing campaign administration and optimization. Staying present ensures entry to new options for environment friendly marketing campaign administration.
Migrate asap. Emigrate to the latest model, go to the Google Adverts API documentation here.
Get the every day publication search entrepreneurs depend on.
Deep dive. Learn Google’s announcement in full for extra info.
New on Search Engine Land
In regards to the creator
Nicola Agius is Paid Media Editor of Search Engine Land after becoming a member of in 2023. She covers paid search, paid social, retail media and extra. Previous to this, she was search engine optimization Director at Jungle Creations (2020-2023), overseeing the corporate’s editorial technique for a number of web sites. She has over 15 years of expertise in journalism and has beforehand labored at OK! Journal (2010-2014), Mail On-line (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Solar (2018-2020). She additionally beforehand teamed up with search engine optimization company Blue Array to co-author Amazon bestselling ebook Mastering In-Home search engine optimization.
[ad_2]
