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Welcome to “I Tried…,” the collection the place I attempt completely different advertising and marketing instruments and techniques so you do not have to. On this collection, I doc my expertise and allow you to know if a software or technique is value your time.
AI and advertising and marketing have gotten like peanut butter and jelly—inseparable.
Based on our full information to AI in digital advertising and marketing, 64% of marketing professionals say they use AI in some type of their jobs. Particularly, 38% say they use it in content material creation.
With AI turning into so entrenched in advertising and marketing, I grew to become inquisitive about its use in some of the defining points of promoting—model logos!
After a fast Google search, I discovered 5 AI brand mills, and I attempted all of them to see which one is the very best and whether or not I’d suggest utilizing AI brand mills in any respect.
Maintain studying to study what I discovered:
How I Examined AI Brand Mills
Testing these mills was fairly easy. I assumed up a enterprise known as Eri’s Cat Cafe as a result of if me, then I like cats—and I’d undoubtedly be the proprietor of an cute cat cafe in one other universe.
I then entered the identify of my cafe into the mills and adopted every step to create my brand. I additionally timed how lengthy it took to generate the logos and took into consideration aesthetics and customization choices.
By the tip of this weblog publish, you will know which one is my favourite and if I’d suggest utilizing an AI brand generator on your group or enterprise.
5 AI Brand Mills
Listed here are the 5 AI brand mills I examined and my experiences with every.
1. Adobe Express Logo Maker (BETA)
Value: Free, however you have to join Adobe Categorical to obtain the emblem.
Utilizing Adobe Categorical Brand Maker is straightforward and quick. After getting into my enterprise identify, business, and slogan, I merely select the type I would like for my brand. I can select between:
- Elegant
- Natural
- Daring
- Minimal
I selected Natural for my type. From there, Adobe shows numerous icons I can incorporate into my brand. I may have gone with a coffee-themed icon, but it surely’s a cat cafe, so I selected two cute fluffy cats.
As soon as I selected my icon, I scrolled by means of numerous customizable pattern logos earlier than selecting one I favored.
Now, it is time to design. The icon of my alternative is integrated into my brand, and I can transfer it across the web page as I see match. I also can transfer the textual content and alter its font and dimension. By clicking the colour tab, I can cycle by means of completely different colour palettes till I discover one I like.
Then, bam! I’ve my brand. Adobe Categorical’ Brand Maker is free; nevertheless, you have to have an account to obtain your creation.
Execs: Adobe Categorical’ Brand Maker is straightforward, user-friendly, and quick. I timed how lengthy it took to design my brand, which solely took 2 minutes and 10 seconds.
Cons: The AI brand generator has restricted customization capabilities and icons. Due to this fact, it‘s tough to actually tailor your creation to make it as distinctive as potential on your model.
You’re additionally solely allowed to decide on one business on your brand, which might pose an issue in case your group matches into a number of industries.
For instance, my pretend cat cafe would occupy the restaurant enterprise, in addition to pet adoption or animal rental. When creating my brand, I had to decide on between a picture that emphasised the cat facet of my enterprise or the restaurant facet.
2. Designs AI
Value: $49 to obtain the emblem or $19 month-to-month for a Designs AI subscription.
I begin by getting into my enterprise identify and business into the prompts. Then, I select a brand class that fits me. Primarily, the class determines the emblem‘s main design focus, which could be an icon, initials, or the enterprise’s identify.
I like logos with distinctive icons, so I clicked the icon class. Then, although non-obligatory, I entered my firm‘s slogan— “The purrrfect place to be.” I do know, I’m so intelligent.
Now, it is time to determine my brand’s type. Designs AI presents customers with numerous pattern brand designs in numerous types. Customers can select as much as 5 to provide the AI an concept of what type to include right into a brand.
After selecting just a few, it‘s time to pick a colour. Purple is my favourite colour, so let’s go together with that.
From there, I get to my favourite half: selecting the symbols! This half ranks Designs AI a bit greater than Adobe Categorical, in my view, as a result of I can choose a number of symbols that seize completely different points of my enterprise.
Nonetheless, whichever brand I choose will solely incorporate one of many 5 symbols. From there, I make just a few extra stylistic selections and in only a second I’ve my brand.
You’ll be able to watch my progress by clicking by means of the picture gallery beneath.
Execs: Producing a brand with Designs AI solely took precisely 3 minutes. It took slightly longer than Adobe Categorical as a result of it has extra icons and symbols for me to select from and barely extra thorough customization choices.
I additionally like that it means that you can obtain high-quality information of your brand with out subscribing, although you continue to should pay a one-time price of $49.
Cons: By now, I’ve a good suggestion of the caveat behind utilizing AI brand mills—their customization choices are limiting. Thus, it is arduous to create a brand that’s actually distinctive to your model. And the identical goes for Designs AI.
3. Wix
Value: You could subscribe to Wix to obtain high-quality photographs of your brand, however you may obtain it in low decision totally free. Wix subscription plans begin as little as $9.59 monthly.
My favourite function of Wix‘s brand generator is its non-obligatory chatbot.
The platform permits customers to design their logos from scratch utilizing steps much like these of the earlier two AI brand mills, or they will clarify their concepts to Wix’s AI brand chatbot.
You’ll be able to scroll by means of the pictures beneath to see how the chatbot helped design my brand. With the chatbot, it took rather less than 2 minutes to generate my brand.
The outcomes had been related, however I loved the chatbot as a result of it recommended symbols and colour schemes I hadn’t thought of once I designed my brand manually.
Designing the emblem alone was an analogous expertise to earlier mills, so it wasn’t a lot to write down about. That stated, I favored the colour scheme and brand I selected a bit higher than the chatbots. I even discovered a cat cafe-themed image!
You’ll be able to click on by means of the pictures beneath to see the way it works. With out the chatbot, it took about 3 minutes to generate my brand.
Execs: Each strategies generated fast outcomes, and I spent no quite a lot of minutes utilizing every.
Cons: You’ll be able to obtain your brand totally free, however it’s of poor high quality except you pay for a subscription.
4. Looka
Value: $20 for low-resolution information of your brand to $129 a yr for a model equipment with high-quality resolutions.
At this level, I notice that almost all AI brand mills work the identical. With Looka, and nearly all different mills on this record, you do the next to generate your brand:
- Enter your corporation identify
- Choose a method or inspo on your brand
- Select your symbols and icons to include
- Add your slogan
- Choose a generated picture to tweak or customise
Nonetheless, one factor I loved most about Looka was that it has icons of a cat cafe! That is proper. I discovered icons that embody each cats and occasional!
In order that’s a win. Oh yeah, and I generated my brand in 2 minutes and 30 seconds.
Execs: It has extra selection in icons and symbols, at the least in relation to my cat cafe. Looka additionally supplies a complete model equipment (extra on that later).
Cons: It really works about the identical as different mills and has restricted customization choices.
5. LOGO.com
Value: Free
LOGO.com’s design course of differs barely from that of others on this record. As a substitute of selecting at the least one image to incorporate in my brand, I as an alternative should enter key phrases. Then, LOGO.com will generate logos primarily based on these key phrases.
Naturally, many of the logos generated embrace some kind of cat or espresso image. After choosing the emblem I need to customise, I can click on the icons tab and select different symbols by typing in key phrases. The entire thing took 2 minutes flat.
Execs: The generator is straightforward, intuitive, and quick. I also can obtain a zipper file of my brand and its parts totally free.
Cons: Although I can enter a number of key phrases, I can nonetheless solely select one kind of image for my brand.
My Favourite AI Brand Generator
Total, all these mills work about the identical, so it‘s arduous to decide on my favourite. Nonetheless, if I needed to suggest solely considered one of these, I’d counsel Looka primarily for its model equipment.
For $129, Looka creates a whole model equipment round your brand.
Its model equipment consists of 16 downloaded file varieties on your brand, 2 web site drafts, tons of of merchandise on your brand to be printed on (stickers, mugs, T-shirts, and so forth.), enterprise playing cards, electronic mail signatures, and extra!
Ought to your corporation use an AI brand generator?
If you happen to‘re actually dedicated to utilizing an AI brand generator to avoid wasting time or cash, then I counsel Looka. Nonetheless, I don’t suggest utilizing an AI brand generator on your brand past brainstorming.
Your brand is meant to be a singular image on your model. When folks see your brand, they need to routinely join it to your corporation as a result of it‘s considered one of a sort.
For instance, once you see the golden M towards a pink background, you routinely assume, “McDonald’s.”
This experiment reveals that almost all AI brand mills work equally and generate related outcomes.
If you would like a brand that’s actually distinctive to your model and may‘t be discovered anyplace else, it’s greatest to design one from scratch or work with a graphic designer with a eager eye for type.
That stated, I can see utilizing an AI log generator to brainstorm idea artwork on your brand and bringing these photographs to a designer who can put their very own spin on the designs and create one thing particular that makes your model stand out.
What different advertising and marketing instruments or strategies would you want me to attempt? Be happy to contact me on X or LinkedIn to let me know what I ought to attempt subsequent!
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