By Sean Tinney Might 10, 2024
Your affirmation e-mail is a vital first impression. It units the tone to your relationship with subscribers and might enhance engagement for future emails.
Image this – you simply booked your dream trip on-line. However you by no means obtained an e-mail affirmation. You might be questioning in case your order was processed. Now it’s a must to spend time contacting the journey company to ensure your trip was booked. That isn’t a very good expertise.
You wouldn’t need to try this to your clients. That’s why it is advisable to arrange a very good affirmation e-mail.
On this article, you’ll be taught:
Methods to write a affirmation e-mail
At its core, a affirmation e-mail is simply that what it feels like. Its goal is to “affirm” that you simply obtained their info or order. However relying on the kind of affirmation e-mail, your e-mail will likely be structured in a different way.
A typical component every e-mail ought to have is a “thanks.” It’s essential to let your clients know you respect them. This could possibly be included as a headline or within the first sentence.
Right here’s methods to write the remainder of your affirmation emails:
Order affirmation
Your order affirmation e-mail ought to include one or two sentences to incorporate a thanks and details about when their order will ship. This could possibly be so simple as “We’ll ship you one other e-mail as quickly as your order ships.”
See how Cometeer begins off their affirmation emails.
Individuals who place an order on-line will usually save their affirmation e-mail to allow them to reference it later. So make it straightforward for them to seek out the knowledge they could be in search of, which ought to embody:
- an order quantity that may be referenced
- an inventory of what they ordered
- a abstract of their contact particulars together with the transport handle.
- a hyperlink to trace their order standing
See the total Cometeer e-mail. This quite simple strategy is all you want for an order affirmation e-mail.
Reserving affirmation
Present the main points of what was booked together with:
- the title of the individual
- affirmation quantity
- the date(s) and time if related of the reservation
- location
- some other related info
You may additionally need to take into account a message concerning altering their reservation or including contact info.
Tock at Elske, a restaurant in Chicago, provides a piece for his or her cancellation coverage and questions on the backside of their affirmation emails.
Registration affirmation
Begin your registration affirmation e-mail off with the occasion title and date. It’s also possible to add a handy “add to calendar” button. This makes it straightforward for individuals so as to add the occasion to their calendar, rising the probabilities they attend the occasion.
See how VentureBeat buildings their webinar affirmation e-mail:
Subscription affirmation
It’s essential to have clients confirm their e-mail handle. It’s primarily having the client say “sure, I need to obtain an e-mail from you,” twice. This helps you enhance your supply fee and get greater e-mail engagement.
Your copy might be so simple as “Please affirm your e-mail handle”. And have a name to motion with “Affirm your e-mail”. That’s it, no have to overthink this e-mail. Extra particulars about you might be offered in your welcome e-mail.
This e-mail from Zencastr leaves little question what motion they need subscribers to take.
Methods to arrange a affirmation e-mail (in 5 straightforward steps)
Earlier than you may arrange your affirmation e-mail, you’ll want to enroll with an e-mail advertising and marketing service supplier (ESP), corresponding to AWeber.
Step 1: Construct your affirmation e-mail
You’ve two choices for constructing your e-mail – use a drag and drop builder to tug the weather you’d like to incorporate in your emails, or you may start with a pre-built template. Some e-mail advertising and marketing providers have already got affirmation e-mail templates you should use.
Right here’s what the setup web page for AWeber’s affirmation template seems to be like.
Step 2: Write your affirmation message
Your affirmation e-mail needs to be brief and direct. The e-mail also needs to affirm their transaction.
Step 3: Create your affirmation touchdown web page, aka your “thanks web page”
Establishing a touchdown web page is a vital a part of the affirmation e-mail setup. Why? As a result of it lets individuals know that their info was obtained. It establishes a very good first impression by thanking them for his or her order or for signing as much as your e-mail listing. And it directs individuals to examine their inbox for extra info.
AWeber’s free and paid plans allow you to specify a customized affirmation touchdown web page, or you should use AWeber’s default affirmation web page. You specify your affirmation touchdown web page throughout the signup kind settings for the signup kind that triggers the web page.
Right here’s what this seems to be like inside an AWeber account.
Right here’s the customized thanks web page that you simply noticed the hyperlink to within the picture above. It’s quite simple, however it lets new subscribers know their info was obtained and what they need to do subsequent.
Associated: How to create a landing page in 8 steps
Step 4: Arrange your affirmation success web page
That is the web page a brand new subscriber sees after they’ve confirmed their e-mail. The success web page is simply wanted with an e-mail affirmation.
Right here’s an instance of what a hit web page seems to be like:
Your success web page can look nonetheless you need it to look. It may be hosted in your web site, or you may set it up so individuals go to your Fb web page or your TikTok profile after their e-mail handle is confirmed.
AWeber clients can even personalize their “success web page” with every new subscriber’s info (like with the subscribers’ first title for instance) or with no matter different info that was requested within the join kind.
Step 5: Arrange your automation
By automating your e-mail, you may join along with your subscribers instantly and robotically. (Plus, save your time!) And with the right writing methods, your emails will likely be compelling and sound human, as an alternative of robotic.
Kinds of affirmation emails
There are 4 major sorts of e-mail affirmation messages:
- Order affirmation – confirms the transaction of a services or products
- Reserving affirmation – informs a buyer that resort, flight, and different journey preparations have been made
- Registration affirmation – gives affirmation that buyer is registered for upcoming occasion
- Subscription affirmation – additionally known as an opt-in e-mail, requires clients to substantiate their e-mail handle to finish opt-in course of
8 superior affirmation e-mail examples
1 – Chipotle
Why it’s superior:
Chipotle’s subscription affirmation e-mail, often known as a confirmed opt-in, explains why subscribers are receiving this message and precisely what they need to do.
2 – AWeber
Why it’s superior:
Within the confirmed opt-in e-mail for our AWeber Weblog E-newsletter beneath, we inform subscribers about the advantages of being on our listing (free weblog posts, programs, and ebooks!). This helps to enhance the conversion fee of our confirmed opt-in e-mail.
As soon as subscribers confirmed their e-mail, it’s time to formally welcome them to your e-mail listing.
3 – American Airways
Why it’s superior:
American Airways doesn’t overdo the e-mail with textual content. They hold it easy by simply offering the important info.
4 – Allbirds
Why it’s superior:
Be at liberty to maintain your affirmation emails on model, like Allbird with their distinctive technique to thank “ewe” (intelligent).
5 – Codeverse
Why it’s superior:
Your affirmation emails could also be saved and referenced at a later time, so embody any and all related info. Codeverse does this effectively by together with the date, day, time, participant, and site.
6 – BEE
Why it’s superior:
BEE is obvious and upfront – your subscription won’t be activated till you affirm your e-mail. This may assist ensure that a excessive supply fee and a extra engaged viewers.
7 – DoorDash
Why it’s superior:
DoorDash units the expectation up entrance with a countdown timer on when you may count on your order to reach. In addition they present a hyperlink to trace your order together with a affirmation of what was ordered.
8 – Hipmunk
Why it’s superior:
In case you want extra incentive to substantiate your e-mail handle, Hipmunk features a listing of cool issues you are able to do in your account.
What’s a affirmation e-mail?
A affirmation e-mail is a transactional e-mail that’s set as much as robotically exit to somebody who simply took a particular motion, corresponding to inserting an order, subscribing to an e-mail listing, or registering for an occasion.
Why must you ship a affirmation e-mail
Sending a affirmation e-mail is an email marketing best practice as a result of it:
- Reassures your clients that you simply obtained their info.
- Provides clients peace of thoughts that their request was processed.
- Establishes confidence and belief along with your model.
- Prevents mistyped and faux e-mail addresses from cluttering up your listing.
- Improves deliverability. Sometimes, once you ship a subscription affirmation e-mail, you require the subscriber to click on a hyperlink to substantiate their e-mail handle. That is known as a double opt-in, and it could actually usually result in extra emails reaching your subscribers’ inboxes.
Distinction between affirmation and welcome emails
A affirmation e-mail is just like a welcome e-mail, however it serves a special goal. The graphic beneath exhibits when a affirmation e-mail is distributed inside a subscriber’s onboarding sequence. Welcome emails, as you may see beneath, occur after a brand new subscriber is confirmed (or after an order is confirmed if an order has been positioned).
For extra details about welcome emails, together with methods to write one, see our weblog put up, Welcome Email Campaigns: How to Onboard New Subscribers.
Assist writing affirmation emails
Want slightly assist or inspiration determining methods to write your emails. We’ve obtained you lined with our Free What to Write Information.
Get began along with your affirmation emails! Create your FREE account with AWeber at the moment, and alter the best way you ship emails perpetually.
