By Rhonda Bradley October 10, 2023
Are you a creator, small enterprise proprietor, or facet hustler searching for a strategy to generate passive earnings? Promoting digital downloads on Etsy could also be an important choice for you!
Promoting digital merchandise is a simple, low-cost strategy to generate earnings with out the calls for of promoting bodily merchandise. Say goodbye to stock, storage, and delivery hassles, and hey to a low-maintenance enterprise that leaves you the time and freedom to do different issues.
On this article, we’ll present you learn how to arrange your Etsy retailer for fulfillment from day one.
Learn how a lot cash you may earn (and the way a lot the platform retains), determine which merchandise to promote, and open an Etsy store that builds belief, generates curiosity, and makes earnings at the same time as you sleep.
On this article, we’ll focus on:
What’s a digital obtain product?
A digital obtain product is any digital product that may be downloaded or printed.
The commonest digital objects on Etsy are merchandise that may be printed instantly after buy (“printables”).
For instance, printable planners, invites, and paintings are well-liked on Etsy.
Digital downloads aren’t restricted to printables, although. You can even promote spreadsheet, audio, and video recordsdata.
Why promote digital downloads on Etsy?
Digital downloads open up a world of potentialities for creators and entrepreneurs. The format makes it simple to create and promote new merchandise. And the passive earnings permits you the liberty to decide on the way you’ll spend your time.
For some folks, this implies spending extra time with household or doing the journey they all the time dreamed of.
Others use the time to create extra merchandise, spend money on one other enterprise, or proceed with a separate profession.
For instance, artist Lisa Norhen, whose work could be present in shops similar to Wayfair, Kohl’s, and Goal, sells printable variations of her paintings on Etsy.
She has bought over 13,000 merchandise on the platform and is acknowledged as a “Star Vendor.” In keeping with Nohren, promoting printables supplies her the liberty and suppleness to do the issues that matter most to her.
“The perfect half about promoting printable artwork is having a enterprise that mainly runs itself 24/7, which permits me way more time and suppleness to create artwork, journey, or do different issues.”
– Lisa Nohren, LisaNohrenDesigns
Nohren provides that printable paintings “additionally offers the client a chance to buy high quality artwork at an inexpensive value with quite a lot of printing choices.”
Promoting digital downloads permits you to do a number of belongings you in any other case couldn’t, similar to:
- Serve a wider viewers by offering inexpensive merchandise.
- Promote your inventive work with out the hassles of delivery, stock, and high quality management.
- Promote an already-existing enterprise with complementary merchandise.
- Earn an element or full-time passive earnings.
What are the advantages of promoting on Etsy?
Etsy is a wonderful platform for promoting as a result of it’s well-known, trusted, and already has consumers who’re in all probability searching for merchandise like yours.
As probably the most well-liked e-commerce websites on the planet, the platform receives greater than 465 million visits every month.
However what makes Etsy completely different is its viewers.
In contrast to Amazon, eBay, and Walmart, folks don’t head to Etsy searching for the quickest, most cost-effective, and quickest merchandise. Etsy constructed its status on promoting distinctive, hand-crafted objects to an viewers that appreciates craftsmanship and artwork.
Because of this, Etsy consumers are searching for precisely the kind of merchandise you in all probability promote — distinctive, unique objects bought immediately by their creators.
The platform makes it super-easy to add digital merchandise that robotically get despatched to consumers instantly after buy. All you must do is add a digital product(s) as soon as, and it may maintain promoting again and again.
How a lot cash are you able to make promoting digital downloads on Etsy?
Like all enterprise, how a lot you earn on Etsy is dependent upon how a lot effort you place into selling your store. Promoting digital downloads on the platform has confirmed fairly worthwhile for many individuals.
For instance, 35-year-old mother Rachel Jimenez launched her Etsy retailer in 2019 and earned $110,000 in her 2nd yr.
What was she promoting? Printables!
Initially, Jimenez started with merchandise like a printable “Elf on the Shelf” sport.
Immediately, her Etsy retailer, Prosperous Printables, continues to promote youngsters’s merchandise however has additionally branched out into different areas. It now supplies templates, varieties, and designs for area of interest industries similar to magnificence, diet, and actual property.
Jimenez at present earns $9,500 a month from her Etsy printables enterprise.
How a lot does Etsy take from gross sales?
Opening an Etsy store is free, however (like all e-commerce platform) sellers pay itemizing prices, transaction charges, and cost processing charges.
Etsy prices and costs for U.S. sellers:
- Value to open a store on Etsy: Free
- Itemizing value: 20 cents per itemizing (have to be renewed each 4 months)
- Transaction charge: 6.5% per transaction
- Fee processing charge: 3% + 25 cents per sale
- Offsite advertisements charge: 12 – 15% if the sale is pushed by an offsite Etsy advert
What sort of digital downloads are you able to promote on Etsy?
On Etsy, you may promote practically any digital obtain created or designed by you. You may promote prompt downloads or customized merchandise you customise and ship after the acquisition.
Nonetheless, there’s a checklist of prohibited items it is best to overview earlier than you arrange store. It consists of issues like alcohol, medication, unlawful merchandise, hazardous supplies, and some different stipulations.
What are some examples of digital downloads to promote on Etsy?
From printable paintings, planners, and get together invites to spreadsheet calculators, there’s one thing for everybody on Etsy.
For instance, CreativeJam sells numerous templates and digital planners, together with a Cleansing Schedule Planner.
MyProductiveLife sells funds and planning spreadsheets, similar to its well-liked Debt Snowball Calculator.
EvoPrintables focuses on “practical planners and exquisite invites,” together with a Each day Planner Set in PDF format.
Star Vendor PupMuffinPaper presents distinctive printable greeting playing cards for practically any event.
Whether or not it’s music, artwork, programs, varieties, or another kind of digital obtain, if you happen to make it or design it your self, you may in all probability promote it on Etsy!
What are the most well-liked printables on Etsy?
In keeping with a 2023 Etsy statistics report by Influencer Advertising Hub, demand for printables has skyrocketed up to now yr.
Planners are among the many hottest objects within the “printables” class.
Among the many high 5 hottest objects on Etsy are a handful of classes appropriate for digital downloads, together with:
- Marriage ceremony invites and decorations
- Get together invites and provides
- Notebooks and journals, particularly these that concentrate on psychological well being and self-care
Apparently, profitable sellers don’t all the time fall into the “hottest merchandise” classes. As an alternative, many market to smaller area of interest audiences as a substitute of competing to promote extra generalized objects.
Tips on how to promote digital merchandise on Etsy
On this part, we step you thru what you must do to turn out to be an Etsy vendor, together with preparation, opening an Etsy store, and itemizing your merchandise.
Laying the groundwork for a profitable Etsy store
Set your retailer up for fulfillment — and gross sales — by taking the next steps earlier than you start promoting digital downloads.
1 – Perceive Etsy charges and insurance policies
Understanding how issues work on Etsy will assist you make knowledgeable selections on what to promote and learn how to value your merchandise.
The Etsy Seller Policies define every little thing you must learn about its cost system, charges, privateness, prohibited objects, particular packages, and normal home guidelines.
2 – Resolve what product(s) to supply and set your costs
Should you’re undecided about what merchandise to promote and learn how to value them, take a look at what different sellers in your business are doing on Etsy and Pinterest!
3 – Do a little bit of analysis
A day of analysis can go a great distance towards your store’s success.
For instance, you may:
- Take a couple of minutes to be taught how Etsy SEO works so you may incorporate key phrases and rating methods into your retailer and product descriptions.
- Skim the Etsy Seller Handbook and add it to your bookmarks bar. It’s filled with suggestions, concepts, and guides that will help you succeed. You might not want all of them proper now, however the bookmark will turn out to be useful once you do have questions.
4 – Create product images and descriptions
You’ll be prompted to checklist your first product once you open your Etsy retailer. To make your opening simpler, you may put together the itemizing upfront.
Right here’s what you must checklist a product:
- Key phrases: You’ll wish to know your product key phrases so you may embody them within the title, description, and tags. Should you’re not sure learn how to use key phrases, go to the Etsy Vendor Handbook Keywords 101 section.
- Title: Write a transparent title that states what the product is. Attempt to use your key phrases within the title.
- Description: Write a crystal-clear description (as much as 5,000 characters lengthy) of your product, with key phrases included. Prospects ought to absolutely perceive what they’re buying earlier than they purchase, and this description is your likelihood to do this.
- 13 tags (as much as 20 characters every): Reap the benefits of the 13 allotted tags to your product. Use phrases and phrases that describe your product, and embody your key phrases, too!
- Photos: Create superior product photos as a result of they’ll make or break your gross sales! The recommended image size is 2,000px for the shortest facet of the picture and a 72PPI decision.
- Word for consumers: Write the notice for consumers that seems on their obtain web page instantly after making a purchase order. This can be a nice alternative to supply a further free digital product in change for opting into your electronic mail publication!
To customize your shop, you can even put together the next photos:
- Store icon
- Mini store banner
- Giant store banner
- Profile picture
After finishing these steps, you’re able to open your Etsy retailer!
Tips on how to arrange your Etsy store to promote digital merchandise
5 – Select a reputation to your store
At a loss? Try Etsy’s tips for choosing a shop name.
6- Create your Etsy store
To create your store, open a free account (if you happen to haven’t already), then go to your Profile > Promote on Etsy > Get Began button.
The “Get Began” button will begin you in your vendor journey by guiding you thru opening your store and itemizing your merchandise.
- You’ll start by answering a couple of questions on what kind of merchandise you’ll promote.
- Subsequent, you’ll view a listing of useful assets to pick if you wish to be taught extra.
You may skip both of the above pages and return to them later if you happen to want.
- On the next web page, faucet or choose “Begin your store.”
- Select your language, nation, and foreign money.
- Enter your store title (don’t fear, you may change it later if you happen to’re not sure).
Congratulations, you simply opened your Etsy retailer!
Tips on how to checklist digital downloads on Etsy
7 – Create your first product itemizing
Subsequent, you’ll land on the “Create a Itemizing” web page. That is your likelihood so as to add images and movies, fill in your itemizing particulars, select a class, and fill out your product title and outline. Make sure to choose “digital” within the “delivery” part!
You’ll be requested to set your retailer insurance policies, and you can begin with the usual insurance policies if you happen to like. Lastly, you’ll fill in your financial institution and billing info (so you may get paid!).
What’s nice about the complete course of is that Etsy does a superb job of strolling you thru the method step-by-step. You may cease anytime and return later, or end it multi function sitting and launch your retailer.
Tips on how to promote your Etsy digital downloads totally free
8 – Share on social media
Share your product photos on social media networks like Pinterest, Fb, and YouTube.
9 – Construct an electronic mail checklist
Gather electronic mail addresses out of your clients and ask them to decide into advertising and marketing emails. You may automate marketing emails to assist enhance your gross sales and encourage repeat enterprise.
10 – Encourage opinions
Encourage your clients to leave reviews after they purchase from you. Good opinions assist construct belief, growing your gross sales over time.
Persistently advertising and marketing your merchandise on social media and electronic mail advertising and marketing will assist drive extra clients to your retailer.
Efficiently promoting digital downloads on Etsy
Promoting digital obtain merchandise could be a superb method for creators to generate passive earnings. Etsy is an impressive platform for creators who wish to promote due to its area of interest viewers.
Organising your Etsy retailer is free, and its fee and transaction charges are honest and aggressive with comparable platforms.
It takes time for a brand new retailer to start promoting merchandise. However if you happen to’re in line with advertising and marketing, opinions, and pleasant customer support, your enterprise will construct over time.
Join AWeber and start rising your gross sales on Etsy! AWeber works superbly with Etsy. It supplies you with notifications, touchdown pages, templates, and way more. Try AWeber, free, today.
