Be a part of us as we take a look at how your on-line popularity and native advertising methods can drive income for what you are promoting, whereas avoiding pitfalls alongside the way in which.
With visitor Raj Nijjer of Edge, we’ll dive into the income impacts that your on-line popularity can have, and why this popularity constructing ought to be essential in your planning.
Be a part of your host Loren Baker, as he and Raj talk about methods to keep away from wasteful methods of native advertising and multi-location companies, plus a pair recommendations on how a superb popularity might help appeal to and retain prime expertise.
[01:14] – Raj’s Background and Journey to Edge.
[02:44] – Edge’s Idea of Worker-Pushed Progress and Its Connection to Google Critiques.
[10:34] – How Critiques Contribute to Native web optimization.
[11:27] – Buyer-Dealing with Finish: In-Depth Critiques and Personalization.
[13:24] – Standing Out in Cutthroat Competitors: Franchises and Service Companies.
[14:37] – Motivating Staff and Clear Recognition By Critiques.
[20:49] – Repute Administration and Injecting Worker Recognition.
[45:06] – Worker Retention Throughout Challenges Like The COVID-19 Pandemic.
We encourage companies to amplify constructive critiques and study from the unfavorable critiques. – Raj Nijjer, 5:34
Not solely does the model win and the enterprise win, however workers can really feel nice or an individual can really feel nice concerning the job that they’ve carried out. – Raj Nijjer, 9:21
Constructive critiques are so necessary. There’s one stat I learn in your website…53% of consumers received’t go to a enterprise rated beneath 4 stars. – Loren Baker, 15:21
I feel the injection of motivating and recognizing your workers whereas they’re doing this service is one thing that we’re very happy with, as a result of we will see which workers are doing very well. After which you’ll be able to duplicate that. – Raj Nijjer, 21:44
Our objective is to marry the advertising with operational excellence. You need to maintain folks accountable, particularly should you’re rewarding them. – Raj Nijjer, 30:53
I feel one factor COVID taught each enterprise proprietor is worker retention and the way exhausting it’s been to seek out folks and when a displacement occurs, it actually jeopardizes what you are promoting should you don’t plan it nicely. So that you need to maintain your superstars, don’t ever lose your superstars. – Raj Nijjer – 41:10
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Raj is Head of Advertising for Edge, an employee-driven progress platform for service manufacturers. Beforehand, he was the CMO of Refersion (acquired), and held government advertising roles at Yotpo and Yext (IPO in 2017). Raj additionally spent over 9 years at Godaddy (IPO in 2015) in management roles launching revolutionary product traces with over ten patents issued and resulting in a PE buyout and an IPO.
Raj can be fractional CMO to early and mid-stage know-how startups. Raj acquired his Bachelors of Science diploma in Worldwide Administration and his MBA from the W.P. Carey College of Enterprise at Arizona State College.
Join with Loren Baker: