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Google Advertisements mistakenly despatched out an e mail telling some advertisers that their accounts had been suspended.
The notification, which was triggered by a technical fault, was issued simply hours earlier than the Thanksgiving vacation, inflicting some entrepreneurs to “freak out”.
Google confirmed the error shortly after and reassured advertisers to ignore the message.
Why we care. Should you or your consumer obtained this message, relaxation assured that your account stays lively, and your corporation won’t be impacted. This notification was despatched in error and is of no concern.
‘Shoppers freaking out’. The error messages had been first flagged by PPC knowledgeable Kirk Williams on X. He instructed his followers:
- “We’re abruptly getting shoppers freaking out that their GMC bought suspended by this e mail (not true, we ship them again screenshots of GMC and their advertisements within the wild to guarantee them). Anybody else obtain these?”
- “Appears to be some generic kind e mail. What on this planet would possess somebody at Google Advertisements to ship an e mail like this hours earlier than the Thanksgiving vacation to manufacturers so all of them (rightfully) freak out pondering GMC dropped their merchandise, solely to understand this appears to be an error or promotional e mail?!?!”
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What Google is saying. As soon as conscious of the issue, Google Advertisements liaison Ginny Marvin suggested her followers on X to disregard the warning, explaining:
- “We’ve recognized a technical difficulty that incorrectly triggered this notification. The message is inaccurate and will be ignored. Extra comms explaining can be despatched. Apologies!”
Deep dive. Learn our Google Ads Best Practices information by Search Engine Land contributor Rémi Kerhoas for extra info on utilizing Google Advertisements.
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In regards to the creator
Nicola Agius is Paid Media Editor of Search Engine Land after becoming a member of in 2023. She covers paid search, paid social, retail media and extra. Previous to this, she was search engine marketing Director at Jungle Creations (2020-2023), overseeing the corporate’s editorial technique for a number of web sites. She has over 15 years of expertise in journalism and has beforehand labored at OK! Journal (2010-2014), Mail On-line (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Solar (2018-2020). She additionally beforehand teamed up with search engine marketing company Blue Array to co-author Amazon bestselling e book ‘Mastering In-Home search engine marketing’.
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