Google introduced on Friday that they lastly natively assist AVIF picture file sorts for Google Search, Google Photographs and wherever Google Search makes use of photos, akin to Google Information, Google Uncover and extra.
We knew this was coming, John Mueller of Google instructed us in March it was coming soon and now it’s right here.
John wrote on the Google blog, “We’re joyful to announce that AVIF is now a supported file sort in Google Search, for Google Photographs in addition to anyplace that makes use of photos in Google Search.”
“You needn’t do something particular to have your AVIF recordsdata listed by Google,” he added.
Google additionally added it to the supported indexable file types search developer paperwork.
John wrote, “Over the current years, AVIF has turn into probably the most generally used picture codecs on the internet.” He added:
AVIF is an open picture file format based mostly on the AV1 video compression normal. It is supported by all main internet browsers, and pictures in AVIF picture file format are supported by a wide range of providers and platforms on the internet, together with WordPress, Joomla, and CloudFlare. It isn’t beneficial to blindly make sweeping modifications to pictures throughout a web site: take the time you’ll want to consider which format works finest in your particular wants. When you do select to vary picture file codecs for a few of your photos, and if this ends in modifications to filenames or extensions, be certain to arrange server-side redirects.
I’m not positive if you happen to ought to simply change your picture file sorts simply to make use of AVIF now, Google Photographs is tremendous gradual to deal with these modifications. Do it for customers and Google will catch up, however do not simply do it for Google Search.
There isn’t any particular rating profit to utilizing AVIF recordsdata… John Mueller of Google mentioned on LinkedIn that there isn’t a “search engine optimization increase” for utilizing AVIF recordsdata.
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