Google Search lastly helps the AVIF file format in Google Search, Google Photographs and all areas Google Search reveals photographs comparable to Google Uncover, Google Information and so forth. “We’re joyful to announce that AVIF is now a supported file type in Google Search, for Google Photographs in addition to anywhere that makes use of photographs in Google Search,” John Mueller, Google Search Advocate, wrote.
What’s AVIF. AV1 Picture File Format is an open, royalty-free picture file format specification for storing photographs or picture sequences compressed with AV1 within the HEIF container format. It competes with HEIC, which makes use of the identical container format constructed upon ISOBMFF, however HEVC for compression.
Google stated it is among the largely broadly used picture codecs at this time. “AVIF is an open picture file format based mostly on the AV1 video compression customary,” Google added.
What this implies for search engine marketing. Technically nothing. Google stated, if you’re utilizing AVIF codecs, you don’t must do something, Google will now course of them and use them like they’d different picture codecs. “You don’t must do something particular to have your AVIF recordsdata listed by Google,” John Mueller wrote.
In March 2024, Google hinted this help was coming quickly and now it’s right here.
You possibly can see the complete listing of supported picture file varieties over here.
Extra particulars. Mueller wrote:
“AVIF is an open picture file format based mostly on the AV1 video compression customary. It’s supported by all main internet browsers, and pictures in AVIF picture file format are supported by quite a lot of providers and platforms on the internet, together with WordPress, Joomla, and CloudFlare. It’s not advisable to blindly make sweeping adjustments to pictures throughout a web site: take the time it is advisable to consider which format works finest on your particular wants. If you happen to do select to alter picture file codecs for a few of your photographs, and if this ends in adjustments to filenames or extensions, be sure to arrange server-side redirects.”
Why we care. If you’re utilizing workarounds for AVIF recordsdata in your websites, you not must. Google now natively helps AVIF file varieties in Google Search.
Additionally, any workarounds you could have, now you can take away.
Make certain to observe your Search Efficiency studies for any adjustments you make round AVIF recordsdata, to make sure Google is processing these photographs correctly going ahead.
