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Google has clarified that the snippets it presents throughout the Google Search outcomes primarily come from the content material on the web page and never from structured knowledge or your meta descriptions. Google up to date its snippets control help document to make clear this language.
What Google mentioned. Google explained that it “Clarified in our documentation about snippets that the first supply of the snippet is the web page content material itself.” “The earlier wording incorrectly implied that structured knowledge and the meta description HTML factor are the first sources for snippets,” Google wrote.
What modified. Google up to date the snippets control help document to alter the lead paragraph to say, “Google primarily makes use of the content material on the web page to mechanically decide the suitable snippet. We might also use descriptive data within the meta description factor when it describes the web page higher than different components of the content material.”
“Google makes use of various completely different sources to mechanically decide the suitable snippet, together with descriptive data within the meta description tag for every web page. We might also use data discovered on the web page, or create wealthy outcomes primarily based on markup and content material on the web page,” was the earlier wording.
Google additionally eliminated all references to wealthy leads to the doc.
Why we care. Most of you in all probability already knew that Google primarily makes use of the web page content material for the snippets it reveals within the Google Search outcomes. However there are some circumstances the place Google could use different HTML components to your snippets. However primarily Google will pull that content material from what it finds on the seen content material in your pages.
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