Google’s John Mueller had a pleasant one-liner once more on X; he stated, “No person can assure you site visitors, sorry.” This implies you’ll be able to’t say making X modifications will lead to Y site visitors for certain. You possibly can’t assure it he stated.
This was in response to an search engine marketing saying his boss desires to know that if they modify one thing on the positioning, will it lead to a rise in site visitors or not.
Samarth Upadhyay, the search engine marketing requested, “I am asking my boss to take away these parameters, however he’s asking, “OK, suppose we eliminated these, will our site visitors enhance then?” I am unsure about what to do on this state of affairs. Ought to I nonetheless push him for this step?”
John Mueller from Google replied, “No person can assure you site visitors, sorry.”
No person can assure you site visitors, sorry.
— I’m John – 🍟 Say no to cookies, biscuits solely 🍪 (@JohnMu) January 17, 2024
I do know a variety of SEOs do have some formulation that estimate ROI of constructing search engine marketing modifications. They will estimate in the event that they make a selected change and rankings enhance by Y and perhaps that might lead to a rise in clicks of Z, then income could enhance by a selected share.
However these could be estimates and never ensures. That’s until you promote your search engine marketing companies as a income share mannequin, like some do.
Discussion board dialogue at X.