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Danny Sullivan, Google’s Search Liaison, stated that Google Search doesn’t use Google Analytics information for rating functions, even when that GA information is related to Google Search Console.
He stated this on X when requested by Adam J. Humphreys, “Is the GA information when related to GSC used to evaluate question habits by Google?”
Danny Sullivan replied, “As a rating sign? No.”
Listed below are these posts:
As a rating sign? No.
— Google SearchLiaison (@searchliaison) December 21, 2023
Simply to be clear, Google stated this in 2022. Google has stated for years and years that it doesn’t use behavioral factors for rating, outdoors of any of the web page expertise system metrics. This has been the overwhelmingly constant messaging from Google for over a decade, as current as 2021, 2020 however 2017, 2018, 2019 and 2020. Google stated bounce charges are not good signals, in 2008 Google stated it’s a noisy signal and in addition in 2008 stated click data is not used for rankings. It is a myth Google stated however then you may have folks at Google misspeaking causing more confusion.
However as Googlers delete tweets, a few of these messages at the moment are gone, which make SEOs doubt the unique solutions much more.
I’m positive many doubt this, particularly with all of the latest DOJ documents being released.
Discussion board dialogue at X.
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