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Google Adverts customers now not have entry to Public sale Insights fields in new knowledge sources inside Looker Studio. Current knowledge sources will lose this entry on Sept. 23.
Why we care. Public sale Insights gives important aggressive knowledge, serving to advertisers perceive their efficiency relative to opponents in the identical auctions. The removing of those fields from Looker Studio would require advertisers to regulate their Looker stories and technique instruments, and revert to getting the aggressive metrics they wish to see in Google Adverts.
Fields impacted. Affected fields embody Public sale Perception metrics corresponding to Area, Common Place, Impression Share, Outranking Share and a number of other others important for aggressive evaluation.
Motion wanted: Advertisers ought to proactively take away these fields from their Looker Studio stories and charts to stop disruptions. Failing to take action might lead to damaged stories, impacting the power to trace and optimize advert efficiency successfully.
Sure however. Advertisers shouldn’t fear right here – Google has not stated Public sale Insights will go away. You possibly can nonetheless entry all of the aggressive evaluation metrics in Google Adverts.
Backside line: With the removal of Auction Insights from Looker Studio, you will want to search out alternative routes to trace aggressive efficiency metrics and regulate Google Adverts reporting methods.
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Concerning the writer
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and extra.
In 2008, Anu’s profession began with
delivering digital advertising and marketing campaigns (principally however not completely Paid Search) by constructing methods, maximising ROI, automating repetitive processes and bringing effectivity from each a part of advertising and marketing departments via inspiring management each on company, shopper and advertising and marketing tech aspect.
Exterior modifying Search Engine Land article she is the founding father of PPC networking occasion – PPC Reside, host of weekly podcast PPCChat Roundup, and brand evangelist at ClickTech.
She can also be a world speaker with a number of the levels she has offered on being SMX (US), SMX (Munich), Pals of Search (Amsterdam), brightonSEO, The Advertising Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Reside, AdWorld Expertise (Bologna) and extra.
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