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Google launched a devoted information for builders referred to as the Efficiency Max developer information.
The doc is aimed toward serving to builders entry the mandatory info to construct PMax integrations extra simply.
Why we care. For builders engaged on PMax integration, this information consolidates all essential info into one handy location.
Extra enhancements. Google Adverts additionally introduced a number of different enhancements, together with:
- A brand new information referred to as “Construction Requests”, which offers detailed insights into the complexities of making and updating PMax campaigns via requests.
- Updating the developer documentation in order that it now extra clearly identifies and renames enterprise targets for simpler navigation and understanding:
- Customary Efficiency Max is now known as Performance Max for online sales or lead generation.
- Efficiency Max for Retail is now known as Performance Max for online sales with a product feed.
Deep dive. Learn Google’s announcement in full for extra info.
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