Danny Sullivan, Google’s Search Liaison, stated that Google could quickly goal or penalize recipe assortment pages utilizing recipe structured information, when recipe structured information ought to be used on pages that checklist out the meals merchandise and embrace each elements and steps.
Sullivan wrote on X, he handed the examples of web sites doing this alongside to the group that handles this and “I am hoping that can result in the sort of conduct being curbed,” he stated.
We’re conscious some do that in opposition to our pointers. I would not advocate doing it. I’ve handed this on to the group concerned earlier than, and I am hoping that can result in the sort of conduct being curbed.
The instance given was this screenshot:
Because it says in Google’s documentation, “A non-recipe merchandise has been marked as a recipe. A recipe have to be for a meals merchandise and embrace each elements and steps.” The guidelines add, “Use Recipe structured information for content material about making ready a specific dish. For instance, “facial scrub” or “social gathering concepts” will not be legitimate names for a dish.”
Additionally, final October, Google spoke in regards to the problem with recipe content material basically, saying make sure the key parts of the recipes are accessible within the main content material. Did something occur with that?
So watch out the way you implement recipe structured information, or any structured information or Google can take it away or worse, if you’re doing it mistaken.
Discussion board dialogue at X.