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Google’s John Mueller supplied an perception into why the area title migrations between a number of language variations of the identical web site turned out vastly totally different despite the fact that the identical course of was adopted for every of three web sites.
Migrating To Totally different Area Names
The particular person asking the query maintained three web sites underneath three totally different nation code high stage domains (ccTLDs). The ccTLDs have been .fr (France), .be (Belgium), and .de (Germany). The undertaking was a migration from one area title to a different area title, every inside their respective ccTLD, like example-1.fr to example-2.fr.
Every web site had the identical content material however in numerous languages that corresponded to the international locations focused by every of their respective ccTLD. Thus, as a result of every little thing in regards to the migration was equal the affordable expectation was that the end result of the migration can be the identical for every web site.
However that wasn’t the case.
Two out of the three web site migrations failed and misplaced visitors. Solely one among them skilled a seamless transition.
What Went Flawed?
The particular person asking for details about what went fallacious tweeted:
“Hello @JohnMu,
AlicesGarden (.fr, .be, .de …) migrated to Sweeek (.fr, .be, .de …)
.FR and .BE misplaced a variety of visitors in Oct. 23
Different TLD carried out properly.
Redirects, canonical, hreflang, content material, supply = OK
Search console migration = OKWhat else might be fallacious ?”
Authentic tweet:
Hello @JohnMu,
AlicesGarden (.fr, .be, .de …) migrated to Sweeek (.fr, .be, .de …)
.FR and .BE misplaced a variety of visitors in Oct. 23
Different TLD carried out properly.Redirects, canonical, hreflang, content material, supply = OK
Search console migration = OKWhat else might be fallacious ? pic.twitter.com/95qRoaZzbL
— Quentin Adt (@Quentin_Adt) April 16, 2024
John Mueller Tweets His Response
Google’s John Mueller responded that every web site is a special web site and ought to be thought to be in another way even when they share the identical content material property (in numerous languages) between them.
Mueller tweeted:
“I don’t know your websites, however even when the content material’s the identical, they’re basically totally different websites (particularly with ccTLDs), so it will be regular for a migration to have an effect on them in another way (and this appears to be fairly a method again within the meantime).”
Right here is his tweet:
I do not know your websites, however even when the content material’s the identical, they’re basically totally different websites (particularly with ccTLDs), so it will be regular for a migration to have an effect on them in another way (and this appears to be fairly a method again within the meantime).
— John 🧀 … 🧀 (@JohnMu) April 23, 2024
Are Website Migrations Primarily Equal?
John makes an vital statement. It might very properly be that how a web site suits into the Web could also be affected by a web site migration, particularly by how customers could reply to a change in template or a site title. I’ve achieved area title migrations and people have gone properly with a brief slight dip. However that was only one area title at a time, not a number of domains.
What Would possibly Be Going On?
Somebody in that dialogue tweeted to ask if that they had used AI content material.
The particular person asking the unique query tweeted their response:
“Sure a little bit of AI for brief description, primarily in class pages, however nothing which might be misleading from an end-user perspective.”
Might it’s that the 2 of the positioning migrations failed and a 3rd was profitable as a result of they coincidentally overlapped with an replace? Provided that the extent of AI content material was trivial it’s in all probability unlikely.
The vital takeaway is what Mueller mentioned, that they’re all totally different websites and so the end result ought to naturally be totally different.
Featured Picture by Shutterstock/William Barton
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