Final November, Google advised its AdSense publishers that it might be switching the way it pays them for the Google Adverts they embed on their web sites. Now, it looks as if many AdSense publishers are noticing that Google has fully converted to this new fee mannequin. Word that not all are switched from CPC to CPM bidding absolutely.
Personally, on my AdSense account, I’m nonetheless seeing bidding utilizing CPC, along with CPM:
However many are seeing CPM at 100% of their bidding earnings.
A WebmasterWorld thread has publishers speaking about it for the reason that begin of this month:
Within the morning, have 100% CPM bids. CTR down.
I believe my account is transfered do 100% CPM bids. Not see any CPC bids now. All is CPM.
100% CPM for me too. Appears like todays the day.
Similar right here, 100% CPM Bids however an honest Impression RPM.
Similar for me 99% CPM, not vital decreases in rpm, as anticipated when everyone will get CPM it evens out..
CPM 98 % so an excellent signal
94% CPM bids and the rpm for it’s decrease than CPC. Appears like the autumn of Adsense has formally began immediately.
CPM is immediately 100% and the numbers are fairly good immediately…
CPM bids 100% right here, however humorous how after I calculate the clicks x CPC, I get the identical quantity of income earned by CPM Bids immediately, coincidence or one nonetheless has one thing to do with the opposite?
Okay my income is rising immediately. Possibly the 100% CPM received’t be that unhealthy?
It appears many of those publishers are hopeful that switching to 100% CPM will increase their revenues although Google said it will not change how publishers receives a commission.
Discussion board dialogue at WebmasterWorld.