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On August 31, 2021, Google notified advertisers it might drop support for expanded textual content adverts for responsive search adverts. Google is now reminding advertisers that Advert customizers for textual content adverts, expanded textual content adverts and Dynamic Search Adverts will cease serving after Could 31, 2024.
As a reminder, Google launched ad customizers a decade in the past, in 2014.
The reminder e mail was posted by Navah Hopkins who posted a screenshot of it on LinkedIn, the e-mail says:
Reminder: Advert customizers for textual content adverts, expanded textual content adverts and Dynamic Search Adverts will cease serving after Could 31, 2024
Pricey Google Adverts advertiser,
You are receiving this message as a result of within the final 90 days, a number of of the textual content adverts, expanded textual content adverts or Dynamic Search Adverts in your Google Adverts account served with an advert customizer.
What’s altering?
On August 31, 2021, we introduced that responsive search adverts would change into the one Search advert sort that advertisers can create or edit in customary Search campaigns.
As of June 30, 2022, advertisers can not create or edit expanded textual content adverts in Google Adverts (or another platform that helps expanded textual content adverts comparable to Google Adverts Editor, the Google Adverts cell app, or API).
On Could 31, 2024, current advert customizers for textual content adverts, expanded textual content adverts and Dynamic Search Adverts will cease serving (after this date they’ll solely be capable of serve with their default worth).
Navah defined in her LinkedIn publish that “the one factor that can cease serving are the customizers. Like customary adverts, ETAs and DSAs will nonetheless run, however with their default textual content.”
So that is simply an advert customizer change, for now.
Here’s a screenshot of that e mail:
Discussion board dialogue at LinkedIn.
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