Google Analytics 4 properties can now be linked to Salesforce Advertising and marketing Cloud utilizing the Gross sales Advertising and marketing Cloud interface.
Integration is on the market to each GA4 customary and 360 properties for the primary time to anybody who was beforehand utilizing the identical setup with Common Analytics 360.
Why we care. GA4 built-in with Salesforce Advertising and marketing Cloud means that you can sync audiences from Analytics to Advertising and marketing Cloud. You’ll be able to then use these audiences in your Salesforce e mail and SMS direct-marketing campaigns, providing a clean and focused methodology to succeed in your viewers extra successfully.
Synchronize audiences with Advertising and marketing Cloud. When you’ve linked Analytics to Advertising and marketing Cloud, you may sync audiences inside Advertising and marketing Cloud itself. These audiences might be seen within the Audiences checklist in Analytics underneath Admin > Audiences. It could take as much as 24 hours for the audiences to be seen in Salesforce Advertising and marketing Cloud and prepared for concentrating on.
The way it works. When a consumer clicks by to your web site from a Advertising and marketing Cloud marketing campaign, and the hyperlink sends the Advertising and marketing Cloud Subscriber ID (SFMC ID), Analytics robotically detects and shops the SFMC ID together with your different Analytics first-party information.
When you full setup inside Salesforce Advertising and marketing Cloud, any audiences that you simply create in Analytics and synchronize with Advertising and marketing Cloud are populated in Advertising and marketing Cloud as a listing of SFMC IDs.
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Necessities. Google has acknowledged that there are some standards in place to allow integration between Salesforce Advertising and marketing Cloud and GA4 properties:
- Create audiences in your Google Analytics property that you simply need to use in Salesforce.
- Guarantee your URLs are tagged with the Advertising and marketing Cloud Subscriber ID.
- Configure the Google Analytics Integration for Advertising and marketing Cloud in Advertising and marketing Cloud
- Advertising and marketing Cloud’s Journey Builder
Deep dive. Learn our information on how you can arrange an offline conversion import from Salesforce into Google Ads for extra info.
