404 web page errors can frustrate customers and trigger them to go away your website.
Nevertheless, with some foresight, these errors can turn out to be a chance to offer assist and encourage customers to discover extra of your web site.
This text covers greatest practices for crafting 404 pages, with actual examples from over 50 manufacturers. You’ll additionally discover solutions to incessantly requested questions on 404 error pages.
What’s a 404 web page?
A 404 web page, often known as an error web page, is a webpage displayed when a consumer tries to entry a URL that now not exists.
Standing code 404 error that means
The 404 standing code error is an HTTP response signaling the webpage can’t be discovered on the internet server. It tells the browser that the requested webpage is “not discovered.”
404 web page greatest practices
Making a helpful 404 error web page is important for offering a superb consumer expertise when guests go to your web site.
Listed below are some greatest design practices for crafting a user-friendly and fascinating 404 web page.
- Clear error message: Make sure the 404 error message is displayed and clearly states that the requested web page can’t be discovered. Use pleasant and easy language to clarify the error.
- Partaking visuals: Incorporate visually interesting graphics or illustrations that align together with your web site’s design and model. These visuals may also help soften the frustration of encountering an error.
- Navigation choices: Present easy-to-find navigation parts that information customers again to your web site’s homepage, foremost content material, or related sections. Embody hyperlinks or buttons that make it easy for customers to proceed their journey.
- Search functionality: Embody a search bar permitting customers to search for the content material they initially sought.
- Contact information: Embody contact data or a hyperlink to your help/assist heart for customers needing help with their particular problem.
Following these design practices can flip a irritating error right into a optimistic consumer expertise and hold guests engaged together with your web site, even once they encounter 404 pages.
51 examples of 404 pages
Humorous 404 web page examples
Listed below are examples of lighthearted, humorous, quirky 404 pages that use witty and intelligent language to attract customers in and hold them on the web page.
1. Marvel
2. PitVipers
![PitVipers 404 page](https://searchengineland.com/wp-content/seloads/2024/01/pit-vipers-404-page.png.webp)
3. Southwest
![Southwest 404 page](https://searchengineland.com/wp-content/seloads/2024/01/southwest-404-page.png.webp)
4. Chubbies
![Chubbies 404 page](https://searchengineland.com/wp-content/seloads/2024/01/chubbies-404-page.png.webp)
5. Taco Bell
![Taco Bell 404 page](https://searchengineland.com/wp-content/seloads/2024/01/taco-bell-404-page.png.webp)
6. Progressive Insurance coverage
![Progressive Insurance 404 page](https://searchengineland.com/wp-content/seloads/2024/01/progressive-insurance-404-page.png.webp)
7. RyanAir
![RyanAir 404 page](https://searchengineland.com/wp-content/seloads/2024/01/ryanair-404-page.png.webp)
8. Lego
![Lego 404 page](https://searchengineland.com/wp-content/seloads/2024/01/lego-404-page.png.webp)
9. Wendy’s
![Wendys 404 page](https://searchengineland.com/wp-content/seloads/2024/01/wendys-404-page.png.webp)
10. Moosejaw
![Moosejaw](https://searchengineland.com/wp-content/seloads/2024/01/moosejaw-404-page.png.webp)
11. M&M’s
![M&Ms 404 page](https://searchengineland.com/wp-content/seloads/2024/01/mm-404-page.png.webp)
12. Greenback Shave Membership
![Dollar Shave Club 404 page](https://searchengineland.com/wp-content/seloads/2024/01/dollar-shave-club-404-page.png.webp)
13. Blizzard
![Blizzard 404 page](https://searchengineland.com/wp-content/seloads/2024/01/blizzard-404-page.png.webp)
Formal 404 web page examples
Listed below are examples of formal 404 pages designed to look extra skilled and take a respectful tone within the copy.
14. Medium
![Medium 404 page](https://searchengineland.com/wp-content/seloads/2024/01/medium-404-page.png.webp)
15. Delta
![Delta 404 page](https://searchengineland.com/wp-content/seloads/2024/01/delta-404-page.png.webp)
16. The New York Instances
![New York Times 404 page](https://searchengineland.com/wp-content/seloads/2024/01/new-york-times-404-page.png.webp)
17. Ford
![Ford 404 page](https://searchengineland.com/wp-content/seloads/2024/01/ford-404-page.png.webp)
Get the each day publication search entrepreneurs depend on.
SaaS 404 web page examples
Listed below are examples of SaaS 404 pages that align with customers’ particular wants and expectations when visiting a SaaS platform. You’ll discover a clear, minimalistic design with a user-centric focus.
18. Sprout Social
![Sprout Social 404 page](https://searchengineland.com/wp-content/seloads/2024/01/sprout-social-404-page.png.webp)
19. Mural
![Mural 404 page](https://searchengineland.com/wp-content/seloads/2024/01/mural-404-page.png.webp)
20. Intercom
![Intercom 404 page](https://searchengineland.com/wp-content/seloads/2024/01/intercom-404-page.png.webp)
21. Assist Scout
![Help Scout](https://searchengineland.com/wp-content/seloads/2024/01/helpscout-404-page.png.webp)
22. Mailchimp
![Mailchimp](https://searchengineland.com/wp-content/seloads/2024/01/mailchimp-404-pages.png.webp)
23. Asana
![Asana 404 page](https://searchengineland.com/wp-content/seloads/2024/01/asana-404-page.png.webp)
24. Uber
![Uber 404 page](https://searchengineland.com/wp-content/seloads/2024/01/uber-404-page.png.webp)
25. Packlane
![Packlane 404 page](https://searchengineland.com/wp-content/seloads/2024/01/packlane-404-page.png.webp)
26. Drift
![Drift 404 page](https://searchengineland.com/wp-content/seloads/2024/01/drift-404-page.png.webp)
27. Spotify
![Spotify 404 page](https://searchengineland.com/wp-content/seloads/2024/01/spotify-404-page.png.webp)
28. Flywheel
![Flywheel 404 page](https://searchengineland.com/wp-content/seloads/2024/01/flywheel-404-page.png.webp)
29. ClickUp
![ClickUp](https://searchengineland.com/wp-content/seloads/2024/01/clickup-404-page.png.webp)
30. PayPal
![PayPal 404 page](https://searchengineland.com/wp-content/seloads/2024/01/paypal-404-page.png.webp)
31. Headspace
![Headspace 404 page](https://searchengineland.com/wp-content/seloads/2024/01/headspace-404-page.png.webp)
32. Zoom
![Zoom 404 page](https://searchengineland.com/wp-content/seloads/2024/01/zoom-404-page.png.webp)
33. Salesforce
![Salesforce 404 page](https://searchengineland.com/wp-content/seloads/2024/01/salesforce-404-page.png.webp)
34. Smashing Journal
![Smashing Magazine 404 page](https://searchengineland.com/wp-content/seloads/2024/01/smashing-magazine-404-page.png.webp)
Ecommerce 404 web page examples
Listed below are examples of ecommerce 404 pages that provide search performance, class navigation, cart preservation, and even buyer opinions.
35. Crocs
![Crocs 404 pages](https://searchengineland.com/wp-content/seloads/2024/01/crocs-404-page.png.webp)
36. Ugg
![Ugg 404 page](https://searchengineland.com/wp-content/seloads/2024/01/ugg-404-page.png.webp)
37. Mrs. Meyers
![Mrs. Meyers 404 page](https://searchengineland.com/wp-content/seloads/2024/01/mrs-meyers-404-page.png.webp)
38. Garmin
![Garmin 404 page](https://searchengineland.com/wp-content/seloads/2024/01/garmin-404-page.png.webp)
39. Charmin
![Charmin 404 page](https://searchengineland.com/wp-content/seloads/2024/01/charmin-404-page.png.webp)
40. Patagonia
![Patagonia 404 page](https://searchengineland.com/wp-content/seloads/2024/01/patagonia-404-page.png.webp)
41. Yeti
![Yeti 404 page](https://searchengineland.com/wp-content/seloads/2024/01/yeti-404-pages.png.webp)
42. Barstool Sports activities
![Barstool Sports 404 page](https://searchengineland.com/wp-content/seloads/2024/01/bar-stool-sports-404-page.png.webp)
43. Technique
![Method 404 page](https://searchengineland.com/wp-content/seloads/2024/01/method-404-page.png.webp)
44. Xbox
![Xbox 404 page](https://searchengineland.com/wp-content/seloads/2024/01/xbox-404-page.png.webp)
45. Playing cards In opposition to Humanity
![Cards Against Humanity 404 page](https://searchengineland.com/wp-content/seloads/2024/01/cards-against-humanity-404-page.png.webp)
Unhealthy 404 web page examples
Listed below are examples of dangerous 404 pages that end in a scarcity of readability, no steering, and a generic error message.
46. Wired
![Wired 404 page](https://searchengineland.com/wp-content/seloads/2024/01/wired-404-page.png.webp)
47. Nordstrom
![Nordstrom 404 page](https://searchengineland.com/wp-content/seloads/2024/01/nordstrom-404-page.png.webp)
48. Reliaquest
![Reliaquest 404 page](https://searchengineland.com/wp-content/seloads/2024/01/reliaquest-404-page.png.webp)
49. QuickBooks
![QuickBooks 404 page](https://searchengineland.com/wp-content/seloads/2024/01/quickbooks-404-page.png.webp)
50. Right this moment
![Today 404 page](https://searchengineland.com/wp-content/seloads/2024/01/today-404-page.png.webp)
51. Goal
![Target 404 page](https://searchengineland.com/wp-content/seloads/2024/01/target-404-page.png.webp)
FAQs about 404 pages
How do I discover a 404 web page on my web site?
There are just a few other ways to discover a 404 web page in your web site:
- Sort in a non-existent URL. For instance, www.yourwebsite.com/taco
- Click on on a damaged hyperlink
- Seek for non-existent content material in your web site’s search performance
How do I edit a 404 web page in WordPress?
Modifying your 404 web page in WordPress can range relying on how your WordPress is ready up.
You are able to do this in your web page builder or a plugin.
My private choice is to make adjustments within the theme customizer underneath “Look.” Then, click on on “customise.” It’s best to discover your 404 web page.
Does Google take away 404 pages?
Google doesn’t take away 404 pages. I really see various 404 pages listed.
Over time, if Google stumbles throughout the 404 web page repeatedly, it would ultimately take away these pages from the index.
If the 404 web page is restored, Google will reindex the web page.
Constructing higher 404 pages
Properly-designed error pages promote a clean consumer expertise, even when somebody lands on a lacking web page.
By following the information outlined right here, you possibly can create 404 pages that remodel complicated dead-ends into handy gateways for navigation, search performance, contact data, and extra.
Dig deeper: Pro Tip: How to find and fix 404 errors that really matter to win your traffic back
Opinions expressed on this article are these of the visitor creator and never essentially Search Engine Land. Employees authors are listed here.