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Welcome to HubSpot Views, a collection the place HubSpotters weigh in on the most recent enterprise and advertising developments.
“The most important crimson flag on LinkedIn is the ‘open to work’ image.” This sizzling take is delivered to you by former Google recruiter Nolan Church.
And the dialogue continues. As I flick thru my LinkedIn feed, there are nonetheless ongoing conversations in regards to the #OpenToWork profile photo frame.
Must you use it? Does it work? Is there even a small likelihood it could make you look determined or unoriginal as a job seeker?
Featured Voices:
Sure, #OpenToWork has potential.
However it’s not the one technique job seekers needs to be utilizing to land a brand new position.
“In my expertise, it looks as if the #OpenToWork body is just like sporting a t-shirt that claims ”Open to Work” — it’s going to solely get seen should you make your self seen,” says Ramona Sukhraj, Principal Advertising Author at HubSpot.
Sukhraj was lately within the job market herself.
“It‘s a visible help that makes it clear you’re open to employment conversations on the platform, however should you don‘t submit, interact, or make your self seen to the best teams, the trouble is generally in useless. So should you’re going so as to add it, be ready to be energetic.”
In different phrases, it’s not sufficient so as to add the photograph body, sit again, and look ahead to the job presents to roll in.
The Recruiter Perspective
Katelynne Bazile, World Group Lead, Rising Expertise Programming & Operations at HubSpot, shared the identical sentiment as Sukhraj once I requested in regards to the effectiveness of LinkedIn photograph frames.
“Whereas the #OpenToWork and #Hiring photograph frames initially served a helpful goal by serving to people simply determine these in search of or providing job alternatives, the present job market’s volatility and excessive variety of people utilizing these frames have diminished their effectiveness,” says Bazile.
“Because the frames have grow to be extra prevalent on account of elevated layoffs, they might now not have the impression they as soon as did when first launched.”
And he or she makes a very good level about layoffs. So far in 2024, over 74,000 staff have been laid off, together with almost 300 tech corporations.
Unpacking the Scorching Takes
Regardless, Bazile stated she would not categorize the #OpenToWork photograph body as “a sign of desperation or dangerous to job-seeking candidates.”
Although she does recommend that there are higher methods to make your self stand out.
“Personally, I’ve discovered extra impression in actively participating on LinkedIn, interacting with content material from key figures and using the platform’s instruments to attach with related job alternatives,” says Bazile.
“It is necessary to adapt and refine our methods because the platform evolves. Whereas I would not discourage the usage of photograph frames, I like to recommend incorporating extra approaches to successfully attain your audience.”
Let’s face it — there are roughly 40 million people looking for jobs on LinkedIn each week. In at this time’s job market, it’s necessary to construct your community, begin conversations, and create a plan to make your self stand out.
The Brilliant Facet
Sukhraj did have some excellent news to share on the photo-frame entrance.
“I’ll say, once I initially posted a feed replace when including the [#OpenToWork] body, I acquired messages from a number of recruiters inside seconds,” says Ramona.
“This makes me consider some of us are monitoring the hashtag or even perhaps specific job titles.”
And this is smart — information reveals that 77% of employers are nonetheless utilizing LinkedIn to supply candidates.
However I’d say the largest takeaway right here is that LinkedIn photograph frames are nonetheless only one small half of a bigger technique.
The Backside Line
To reply the overarching query posed on this article, I’d say sure — LinkedIn photograph frames can really be useful. However they’re not made to face on their very own, and also you’ll nonetheless have to do the heavy lifting to land your subsequent gig.
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