Are image-only emails good for reader experience or problematic?

By Chelsea Hurst August 22, 2024

I’m gonna take issues means again. Throughout my senior yr of highschool, I served because the leisure editor for our college journal. For my fellow Gilmore Women followers on the market, I felt like Rory writing and modifying for her faculty’s newspaper, The Franklin (minus the uniforms and a personality like Paris out to make my life depressing).

Sadly, in my very first problem, I discovered an extremely necessary lesson the tremendous laborious means. 🫠

I designed the leisure web page, which integrated a number of photographs of flicks and TV reveals that we reviewed that month. I used to be so pleased with how every thing turned out—however that happiness became utter dismay once we obtained our copies from the printer. All the photographs on the leisure web page had been lacking.

I rushed to verify my InDesign file. Positive sufficient, I had uncared for to embed the pictures earlier than sending it to the printer. The web page regarded incomplete and unprofessional, with tiny picture icons and alt textual content the place so many superior photographs ought to have been.

This expertise is much like what occurs when photographs get turned off in emails. Identical to how my leisure web page regarded incomplete (and, IMO, foolish) with out its photographs, your advertising emails can look odd if photographs don’t load, particularly in case your e mail is picture heavy, or worse, picture solely.

🫣 The Issues with Picture-Heavy Emails

Loading Points: Picture-heavy emails can take longer to load, particularly on cell gadgets or slower web connections, resulting in pissed off recipients who could abandon your e mail earlier than it totally masses.

Accessibility: Many e mail purchasers block photographs by default, which suggests your message may not be conveyed as meant. With out correct alt textual content, your recipients would possibly miss out on key data.

Deliverability: Emails that include a excessive ratio of photographs to textual content are sometimes flagged by spam filters, lowering your possibilities of reaching the inbox.

🖼️ Finest Practices for Utilizing Pictures in Emails

Stability Content material: Guarantee a great mixture of photographs and textual content. This not solely makes your e mail extra readable, it additionally improves deliverability.

Use Alt Textual content: At all times add descriptive alt textual content to your photographs. This ensures that your message will get throughout even when the pictures don’t load.

Optimize Picture Measurement: Compress your photographs to scale back loading instances with out sacrificing high quality. This enhances the consumer expertise and retains your viewers engaged. A very good rule of thumb is to maintain your photographs underneath 200KB. In AWeber, we assist optimize your photographs to make sure they’ll show correctly in most mail purchasers!

Why AWeber’s Templates are the Excellent Resolution

We perceive the significance of balancing visible attraction with performance. Our e mail templates are designed to offer a harmonious mixture of photographs and textual content, making certain your emails aren’t solely lovely but additionally efficient and accessible.

With our templates, you possibly can:

Simply Customise: Personalize your emails to replicate your model whereas sustaining knowledgeable look.

Guarantee Compatibility: Our templates are mobile-responsive and optimized for all gadgets and e mail purchasers.

Improve Engagement: By following finest practices embedded in our designs, you possibly can enhance your e mail efficiency and engagement charges.

Experiment with our templates and see how a balanced strategy can improve your e mail advertising efforts immediately!