96 Sizzling September Content Ideas (& Examples)

September is a type of superb shoulder-season months. It begins off stuffed with heat climate and lengthy days, and by the top, we get the primary style of what autumn has to supply.

With transition comes pleasure, and your clients really feel it. They’re wringing out the final drops of summer time journey whereas planning for cooler temperatures and a brand new faculty session.

We’ve corralled fairly a cadre of September content material concepts and inspirational examples to match this metaphorical temper. Pull from all of it month lengthy to have interaction an viewers shifting from beachy, cookout, trip mode to the extra chill vibes of fall.

Contents

💡 Get The Mega Must-Have Marketing Calendar for 2024 to execute a flawless advertising and marketing technique all yr.

Again to highschool September content material concepts

Most college students are again within the classroom by the start of September. Your content material may be much less about making ready for the brand new semester and extra about dealing with the primary few days of sophistication.

Share back-to-school craft concepts

We adorn for thus many particular events, why not do it for again to highschool? In case your target audience tends in direction of the artful facet, present them find out how to flip their creativity into enjoyable, school-themed decorations.

Have influencers share back-to-school suggestions

If you wish to interact a youthful viewers, you need to include authenticity. That’s the place influencer marketing is available in. Work with somebody your viewers trusts and ask them to present useful suggestions for making the grade within the first essential weeks of sophistication.

You don’t must push your merchandise right here, both. You may merely sponsor content that’s stuffed with helpful info. It’s an ideal model consciousness transfer.

Simply do not forget that when selecting an influencer, engagement beats viewers measurement. It’s higher to achieve a couple of thousand individuals who concentrate than ten occasions that many who don’t.

Extra back-to-school content material concepts

Whether or not it’s pre-schoolers on their first day away from residence or faculty youngsters transferring into their new dorm, there’s quite a bit to cowl. Use these concepts to assist clean the transition, and also you’ll construct a variety of goodwill together with your clients.

• Video humorous skits about getting youngsters up and going within the morning.
• Share some time-management plans for fogeys in your newsletter.
• Create a menu of concepts for individuals who pack their youngsters’ lunches.
• Have a photographer give tips about find out how to take the proper back-to-school picture.
• Get impressed by back-to-school TikTok trends.

🚨 Free information >> How to Find Your Target Audience

Labor Day September content material concepts

Labor Day weekend is the unofficial finish of summer time. A few of your content creation ought to lean into the “one final hurrah” theme. However don’t overlook that Labor Day can be about celebrating staff’ contributions. A bit appreciation publish can go a protracted method to constructing relationships together with your followers.

Acknowledge the exhausting work of parenthood

Not all jobs include a direct paycheck. This straightforward Instagram publish is a reminder to honor the unpaid and infrequently under-appreciated work mothers do on daily basis.

Be a part of the lengthy weekend enjoyable

Have you learnt the lightness you are feeling once you log out or clock out for a protracted weekend? Discover a method to bottle up that feeling and specific it in enjoyable social media posts.

Create a Labor Day weekend itinerary

All of us wish to maximize our Labor Day weekend. Assist your followers do this by placing collectively a listing of Labor Day weekend occasions round city. Go the additional mile by itemizing eating places and outlets providing particular offers. Or make it a roundup of native mountaineering trails and parks to get exterior earlier than the times get shorter.

Popular culture September content material concepts

Meet folks in cultural moments. It’s a strong marketing strategy to make your model related and maintain it prime of thoughts. There are many these moments in September. Let’s take a look at how a couple of companies use content material to hitch within the enjoyable.

Nationwide Yoga Month

Yoga is great for the physique and thoughts. It’s additionally actually widespread—300 million folks commonly apply it. That’s lots of people you’ll be able to join with for Nationwide Yoga Month in September.

And the most effective half is you don’t must run a yoga studio or promote mats to participate. Try how this cleansing enterprise taught its followers find out how to clear their yoga mats.

How else are you able to get within the circulation with individuals who get down canine? Listed here are a couple of concepts:

• Write a blog post itemizing yoga occasions (corresponding to free yoga within the park, popup yoga courses, and so on.) in your space.
• Ask followers to appoint their favourite yoga instructor, then give the instructor a branded reward (double win as a result of the winner might share your model with their followers).
• Clarify the several types of yoga courses and who every one is finest for thus new practitioners are extra assured.
• Give folks some simple yoga strikes they’ll do at residence, within the workplace, on a airplane, and so on.
• Listing the advantages of yoga for folks at totally different levels of life, from childhood by way of retirement.

Video Video games Day (Sept 12)

If there’s something as widespread as yoga, it’s video video games. There are whole subcultures constructed round several types of video games and gaming methods. And these persons are passionate. In case you might help them take pleasure in their gaming classes, you’ll rapidly construct brand awareness on this neighborhood.

The Muscular Dystrophy Affiliation in all probability isn’t the primary group that involves thoughts once you consider video video games. Nonetheless, their group launched a collection of group gaming occasions known as “Let’s Play” that includes widespread streamers on Discord and Twitch.

You may copy the MDA’s content material cheat code for Video Video games Day in plenty of methods. Listed here are a couple of to get you began:

• Curate a listing of family-friendly video games and create a plan for household video games night time.
• Get folks to publish their favourite video games within the feedback or maintain a bracket-style contest to search out the most well-liked recreation.
• Create a humorous video of you and your group taking part in a recreation collectively.
• Assist folks keep lively with a listing of motion and fitness-focused video games.
• Faucet into the deep-rooted nostalgia of video video games with screenshots of arcade and at-home classics.

Worldwide Speak Like a Pirate Day (Sept 19)

Properly, shiver me timbers, me hearties! It’s Speak Like a Pirate Day—presumably probably the most enjoyable day on social media.

There are such a lot of content material concepts to contemplate right here. If it’s an excessive amount of, strive a easy punny pirate publish. Cats are non-compulsory.

There’s a bounty of content material riches on Speak Like a Pirate Day. Let these concepts put a little bit wind in your advertising and marketing gross sales:

• Have a pirate dress-up day at work and share the pictures, or ask followers to share their finest pirate getups and collect some user-generated content.
• Share pirate jokes (What do you name a pirate with three eyes? A piiirate).
• Maintain a pirate drawing contest; the most effective image wins the booty.
• Present folks find out how to make the proper pirate get together platter.
• Rank the most effective and worst pirate films in an Instagram Story.

Extra popular culture content material concepts

Are pirates taking part in yoga video video games not sufficient? No downside! Listed here are extra popular culture occasions worthy of your content material efforts:

• Classical Music Month
• Library Card Signal-up Month
• Banned Books Week (Week 4)
• American Chess Day (Sept 1)
• Teddy Bear Day (Sept 9)
• Nationwide Legwear Day (Sept 22)
• Checkers Day (Sept 23)
• Lumberjack Day (Sept 26)
• World Tourism Day (Sept 27)
• Worldwide Podcast Day (Sept 30)

Social consciousness September content material concepts

Whereas most popular culture content material may be cute and eccentric, you’ll wish to take a special tone with social consciousness messaging. Make it match the gravity of the subject. And keep in mind to concentrate on the occasion, not what you promote. Utilizing essential social consciousness content material to advertise your merchandise is a big-time marketing mistake.

Latino Heritage Month

September provides us an ideal cause to spotlight the cultures and contributions of Latin American international locations and their folks. There’s sufficient to have fun all month, from meals to music to political figures.

One possibility is to advertise the works of Latino artists, together with painters, writers, sculptures, and film administrators.

This can be a nice method to expose your followers to creators they might have by no means heard of. Listed here are a couple of extra methods to present folks a peek at what Latin America has to supply this month:

• Create a calendar of native celebrations all through the month.
• Write a blog post every week to spotlight key moments in Latin America.
• Share notable contributions Latin People have made all over the world or in your neighborhood.
• Partner with a Latin American restaurant for some enjoyable recipes folks can strive at residence.

Nationwide Self-Care Consciousness Month

Self-care is booming as folks acknowledge the necessity to domesticate their bodily and psychological well being. In September, you need to use your platforms to offer assets for these hoping to discover a higher steadiness of their lives.

Try this useful self-care guidelines. It’s an ideal instance of a easy content material idea that may present a variety of worth (for you and your followers).

How else are you able to deliver self-care content material to the folks you wish to join with? Glad you requested. Listed here are some concepts:

• Make a YouTube Short or Instagram Reel explaining what self-care is and why it’s important.
• Companion with a self-care guru to share some mini methods to apply self-care all through the day.
• Submit reminders all through the month for folks to take a second away from obligations to look after themselves.
• Create a self-care listing for particular professions like workplace staff, building professionals, and academics.

Nationwide Day of Service and Remembrance (Sept 11)

The federally acknowledged Nationwide Day of Service and Remembrance was created to show a day of tragedy right into a time to do good for others. One method to commemorate the day is to spotlight the on a regular basis heroes in your neighborhood.

You could have clients that deserve the popularity. Or you could possibly ask folks to appoint the heroes they know. Both means, give these deserving folks the highlight so others can grow to be conscious of their service.

That’s an ideal begin. Right here’s find out how to broaden on the theme of remembrance and repair:

• Submit a easy reminder with a picture from 9/11.
• Give folks concepts of find out how to be of service, from mowing a neighbor’s garden to collaborating in an organized occasion.
• Assist youngsters perceive what the day means with the assistance of an educator or little one psychologist.
• Recommend a particular time through the day, typically performed at 9:11 a.m., to your followers to look at a second of silence and reflection.

Extra social consciousness content material concepts

Many individuals say they like to purchase from manufacturers with a mission. Listed here are extra methods you’ll be able to share your model’s values and help essential causes in September:

• Childhood Most cancers Consciousness Month
• Nationwide Suicide Prevention Month
• Nationwide Literacy Month
• Nationwide Wildlife Day (Sept 4)
• Worldwide Day of Charity (Sept 5)
• Nationwide Oncology Nurses Day (Sept 8)
• Instructor’s Day (Sept 10)
• Nationwide HIV/AIDS Day (Sept 18)
• Worldwide Day of Peace (Sept 21)
• World Alzheimer’s Day (Sept 21)
• World Automotive Free Day (Sept 22)
• Nationwide Ladies’s Well being and Health Day (Sept 28)

Food and drinks Could content material concepts

September doesn’t have a giant, food-focused vacation like Thanksgiving. However there are many days devoted to our favourite sips and snacks. From spuds to suds, make use of those September content material alternatives.

Nationwide Potato Month

Potatoes get a foul rap; calling somebody a sofa potato isn’t a praise. However let’s face it; potatoes are the premise for a few of the finest meals (hello, french fries…we love you!).

This model tapped an influencer to current folks with an opportunity to win a spudtacular journey and a yr’s provide of baked potatoes.

Listed here are a couple of methods you’ll be able to bake potato-themed content material into your September advertising and marketing plans:

• Inform folks about festivals and occasions tied to Nationwide Potato Month.
• Maintain a chef social-media takeover and provides followers some classes on correct spud choice, slicing, and storage.
• Ask followers to share their favourite, or most uncommon, potato and french fry toppings.
• Present methods totally different cultures put together and serve potato dishes.

Worldwide Chocolate Day (Sept 13)

Chocolate has existed for over 4,000 years, and Henri Nestle made the primary chocolate bar in 1876. Since then, the delectable candy deal with has grow to be a ubiquitous a part of cultures all over the world.

Worldwide Chocolate Day is about sharing our love for all of the issues the little cocoa bean turns into. For instance, you can also make a healthy-ish little snack out of it by lowering the sugar and including protein to a brownie mug cake. Then, clarify find out how to do it on social media.

Similar to the meals itself, your content material for Worldwide Chocolate Day can tackle many varieties, corresponding to:

• Benefit from TikTok’s algorithm by optimizing a post concerning the well being advantages of chocolate.
• Publish a timeline of chocolate’s storied historical past.
• Submit attention-grabbing chocolate information (like that there’s an official world file for operating the quickest mile whereas chugging 48 ounces of chocolate mile 🤢).
• Share a few of the finest chocolate desserts out there in your space (ensure that to tag the eating places so that they share the publish, too).

Worldwide Espresso Day (Sept 29)

Java, cup ‘a joe, jittery juice, C8H10N4O2 (caffeine molecule)…no matter you name it, and nonetheless you are taking it, espresso will get us going. Just a few posts and emails round Worldwide Espresso Day will give your September advertising and marketing a little bit jolt, too.

Right here’s a method to fire up your giveaway recreation. Do them in individual! This model despatched a few ambassadors at hand out espresso reward playing cards in public areas, caught it on video, and shared it on Instagram. It’s a super-sized combo of occasion and social media marketing.

Listed here are extra methods for brewing up some model buzz on Worldwide Espresso Day:

• Educate followers find out how to make specialty espresso drinks at residence (it’s exhausting getting these little latte designs good).
• Style-test a bunch of creamer manufacturers and flavors, then fee them.
• Serve up some scientific information about caffeine (blonde roast espresso has extra caffeine than darkish roasts, for instance).
• Design an infographic illustrating frequent espresso and espresso-based drinks.
• Write a weblog publish explaining the place totally different espresso beans come from and the way they’re processed.

Extra food and drinks content material concepts

Positive, September won’t ever be counted among the many nice meals months. However there are sufficient days devoted to our favourite victuals to fill your advertising and marketing calendar with scrumptious content material.

• Nationwide Biscuit Month
• Nationwide Honey Month
• Nationwide Mushroom Month
• Nationwide Beer Lover’s Day (Sept 7)
• Sizzling Canine Day (Sept 10)
• Fortune Cookie Day (Sept 13)
• Nationwide Guacamole Day (Sept 16)
• Nationwide Cheeseburger Day (Sept 18)
• Ice Cream Cone Day (Sept 22)
• Nationwide Nice American Pot Pie Day (Sept 23)
• Nationwide Pancake Day (Sept 26)
• Nationwide Chocolate Milk Day (Sept 27)

Deliver the thrill with these September content material concepts

September’s temper swings from swim suites to tender sweaters, and the transition is electrical. Construct on that vitality with content material that engages folks by way of the numerous levels of the month. Be taught what your target market loves about every season, and let it information your content material technique. Then, fill their feeds and inboxes with posts, movies, and blogs that assist your followers take pleasure in all that September has to supply.

For extra September communication and advertising and marketing concepts, try these posts: