40+ Snapchat Statistics for Scaling Your Business in 2024

Snapchat Demographics Statistics

Snapchat is without doubt one of the most popular social media platforms, with greater than 500 million month-to-month lively customers and 363 million every day lively customers. India alone has 144.35 million customers, adopted by the U.S., France, and the U.Okay.

In case you are targeting the youthful demographics of the U.S., then Pinterest is sweet information! In the US, the 15-25 age group represents the biggest portion of Snapchat customers at 48%.

Attention-grabbing, proper? Listed below are some extra Snapchat statistics on demographics.

1. Snapchat every day lively customers have elevated by 19% year-over-year to 363 million.
2. Snapchat has over 557 million month-to-month lively customers, as per Statista
3. 1.4% of web customers ages 16 to 64 name Snapchat their favourite social media app.
4. Snapchat is the world’s twelfth hottest social media platform.
5. As of April 2023, India boasts the biggest Snapchat consumer base, with a complete of 144.35 million customers.
6. Females make up 52.9% of Snapchat’s world consumer base.
7. In the US, the 15-25 age group represents the biggest portion of Snapchat customers at 48%.
8. Customers between the ages of 26-35 make up 30% of the platform’s consumer base, whereas these between 36-45 symbolize 18%, ages 46-55 make up 11%, and customers 56 and above make up simply 5%.

Snapchat Utilization Statistics

Snapchat witnesses large utilization every day. Greater than 2 million snaps are despatched each minute on the platform.

Snapchat is massively well-liked for its use of augmented actuality (AR) filters. Because of the brand new AR options like Snap Map and World Lenses, nearly all of customers (63%) spend their time utilizing augmented actuality (AR) filters on the platfrom.

So don’t neglect to make campaigns round AR filters!

Listed below are a few of the thrilling Snapchat statistics on consumer conduct.

1. The typical consumer devotes 21 minutes per day and three hours per 30 days to utilizing the Snapchat platform.
2. Individuals who use Snapchat open the app 30 time a day.
3. 4 Billion+ snaps are despatched daily on the platform.
4. A majority of Snapchat’s every day lively customers, 63%, use augmented actuality (AR) filters.
5. It’s reported that a mean of 5+ billion snaps are created on the platform every day.
6. 82% of American youngsters use Snapchat no less than as soon as a month.
7. The Snap Map characteristic on Snapchat is utilized by over 250 million customers on a month-to-month foundation.

Snapchat Engagement Statistics

Snapchat isn’t crammed with flimsy noise and fluff. Customers choose what they need to see and with whom to work together. No surprise why its buyer satisfaction ranking is 70

Snapchat Highlight is one other well-liked content material format companies can’t ignore. Greater than 300 million customers work together with Highlight content material every month.

You possibly can even invite additional interplay with swipe hyperlinks. As per Snapchat stats, the swipe-up charge is 5x greater than regular social media click-through charges.

Take a look at Snapchat stats on engagement to know what sort of interplay it is best to anticipate on the platform.

1. The variety of Snap Tales that embrace music has elevated by greater than 3X.
2. Since January 2021, over 250 million Snapchat customers have been utilizing AR purchasing Lenses.
3. Snapchat obtained a buyer satisfaction ranking of 70 in the US.
4. Greater than 300 million customers work together with Highlight content material every month.
5. Snapchat says the full time spent viewing Highlight content material has elevated by 55% year-over-year.
6. The every day common time spent by Snapchat customers aged 35 and older partaking with Exhibits and Writer content material has elevated by over 40% in comparison with the earlier 12 months.
7. Greater than 300 million Snapchat customers work together with Snap Map every month.
8. The longest Snapchat streak was recorded for 2794+ snaps.
9. Snapchat’s swipe-up charge is 5x greater than regular social media click-through charges.

Snapchat Enterprise Statistics

The Snapchat community has reached a income of greater than a billion {dollars}, with greater than 35 million companies actively utilizing the platform.

Another excuse why the platform has been attractive enterprise development over time is due to its Gen Z-centric consumer base. Retailers can take advantage of out of the impulsive shopping for nature of the youthful demographics on Snapchat.

Gen Z and millennials have direct spending of round a trillion {dollars} by means of Snapchat! Insane, isn’t it? Try a few of the most influential enterprise Snapchat statistics from right here.

1. Snap generated $1.13 billion in income for the quarter, a 6% enhance from the earlier 12 months, with a good portion coming from the US market.
2. Pals of Snapchat customers have 4X extra affect on their buying selections in comparison with celebrities or influencers.
3. Snapchat+ subscriptions have over 1.5 million paying subscribers
4. Snapchat customers are 60% extra more likely to make impulse purchases.
5. Collectively, Millennials and Gen Zs have a spending energy of over $1 trillion, and Snapchat’s consumer base has a mixed spending energy of $4.4 trillion.
6. Snapchat customers are 60% extra more likely to make impulse purchases.
7. 39% of Snapchat customers seek the advice of with family and friends earlier than making purchases.
8. Snapchat customers are 2X extra more likely to share their purchases with others.
9. Snapchat accounts for lower than 2% of the US digital promoting market.

Snapchat Adverts Insights

Snapchat has nice potential to make your corporation seen. Greater than 57% of companies put up video adverts on the platform.

And 64% of customers watch these adverts on Snapchat with the sound on. So if you’re reeling on some video content material for Snapchat, don’t neglect so as to add some beats that your viewers can reminisce about later.

However why is promoting on Snapchat useful? Apparently, entrepreneurs can attain 39% of the 18-24 age group worldwide with Snapchat. Have a look at extra of Snapchat stats on adverts.

1. Snapchat has the potential to succeed in 557.1 million individuals by means of promoting.
2. Gen Z customers present a 59% promoting recall after partaking with an commercial for 2 seconds or much less.
3. 39% of Snapchat’s promoting target market is throughout the age vary of 18-24.
4. 64% of customers watch adverts on Snapchat with the sound on.
5. As of 2023, 54.4% of Snapchat’s promoting viewers is feminine, and 44.6% is male.
6. Greater than 57% of companies put up video adverts on the platform.
7. It’s estimated that Snapchat will generate $5.87 billion in promoting income by 2026.
8. As of July 2023, the variety of customers entrepreneurs can attain with adverts on Snapchat elevated by 27 million (+4.7%) in three months.
9. Snapchat’s promoting viewers attain has grown by 20% over the previous 12 months.

Conclusion

For those who haven’t but included Snapchat in your advertising and marketing arsenal, it’s time to rethink and experiment. In an effort to try this, you first have to convert your account to a Snapchat enterprise account.

As soon as every little thing is about, you possibly can choose viewers preferences and goal the sector that’s most certainly to transform. You possibly can even use lookalike audiences, Snapchatters, who observe manufacturers just like yours.

The Snapchat statistics above will assist you in planning the content material technique that works finest to succeed in your focused viewers on the platfrom.

Does your social media advertising and marketing plan transcend Snapchat? If sure, test extra social media statistics to create a formidable social advertising and marketing technique on each channel: