From 180k to 1.2M Followers

Over six months, Alex Hormozi achieved astounding development:

• YouTube Subscribers: Elevated from 70,000 to 300,000
• Twitter followers: Elevated from 10,000 to 100,000
• Instagram followers: Elevated from 70,000 to 330,000
• search engine marketing site visitors: Elevated from 0 to 22,000 
• Podcast: Elevated from 20,000 to 150,000 month-to-month downloads

He had been steadily publishing seven items of content material weekly for the 12 months earlier than this distinctive development spurt. Nonetheless, he made one crucial change to his content material technique that made the subsequent six months exponentially extra profitable. 

He started repurposing extra content material.

He elevated his content material output from seven items of content material per week to 80 items of content material per week.

The very best half? 

He solely spent two days out of all the month creating content material.

I studied Alex Hormozi’s repurposing strategy, and on this publish, I’ll break down his actual workflow and provide the instruments you should exponentially improve your content material output with out growing the time or effort spent creating content material. 

What Is Content material Repurposing?

Content material repurposing is a content marketing strategy that may aid you improve content material output by turning a single piece of content material (comparable to a YouTube video, a podcast episode, or a weblog publish) into a number of items of content material by publishing a modified model of it throughout a number of different platforms (LinkedIn, Twitter, Instagram, Pinterest, and so on.). 

For instance, you may file a YouTube video after which take clips from it to publish on Instagram, TikTok, or YouTube shorts. You might additionally take quotes from that video to publish as textual content on Twitter or use pictures from the video to publish on Instagram. 

Due to this fact, you solely need to provide you with one thought, however then you’ll be able to flip that single content idea into a number of items of content material. 

Then, you’ll be able to rent a digital assistant to extract the very best snippets out of your long-form content material after which format and optimize them for every platform. 

This technique is how Alex Hormozi elevated his content material output from seven to 80 items per week with out growing the time he spent creating content material. 

The Advantages Of Repurposing Content material

The key to content marketing success is publishing a excessive amount of top quality content material.

But publishing top quality content material at scale is tough as a result of a prerequisite of top quality content material is that it comes from actual consultants with actual world expertise. 

Nonetheless, actual consultants have restricted time as a result of they’re busy doing the job they’re an knowledgeable at to create content material. 

For instance, Alex Hormozi is a businessman – not a content material creator. 

Due to this fact, he spends most of his time doing enterprise and doesn’t have a lot time to create content material. But folks searching for enterprise recommendation wish to eat content material from a profitable businessman with actual expertise, like Alex.

So that you’ll face a tradeoff. 

You may both:

1. Have an actual knowledgeable create one or two items of top quality content material and sacrifice amount, or 
2. Rent freelancers to analysis a subject and create a excessive quantity of shallow content material that lacks actual expertise (high quality). 

The primary good thing about content material repurposing is that it permits you to scale top quality content material as a result of you’ll be able to take a single piece of content material from an knowledgeable and multiply it by publishing it throughout completely different platforms.

Due to this fact, it eliminates the tradeoff between high quality and amount.

One other good thing about content material repurposing is that it’s far more cost-effective than hiring freelancers to create a number of new content material items.

Content material repurposing additionally permits you to attain new audiences. For instance, some persons are solely lively on LinkedIn, whereas others could solely be lively on Instagram. Due to this fact, you’ll be able to attain extra potential clients by repurposing your content material on completely different platforms.

How To Repurpose Content material: Alex Hormozi’s Actual Framework

Right here’s the step-by-step course of Alex makes use of to repurpose his content material. 

Step 1: Validate Your Content material Idea

One of many prime causes content material repurposing fails is as a result of the content material idea doesn’t resonate along with your viewers. 

Earlier than creating a chunk of content material, Alex begins by testing completely different concepts on his Twitter account. 

Then, the Tweets that earn probably the most engagement are repurposed into long-form content material. 

By testing your content material concepts on low-effort platforms like Twitter, you’ll be able to scale back the probability that your long-form content material, which requires extra effort and assets to provide, will fail. 

In reality, publishing content material on Twitter didn’t require any extra effort from Alex as a result of he was already emailing himself his ideas every day.

So, as a substitute of emailing himself his ideas, he merely started publishing them on Twitter. In the present day, he Tweets about 5 occasions per day.

To get began, publish your concepts and ideas every day on a low effort platform, like Twitter or Instagram, and observe which concepts earn probably the most traction.   

What If I Don’t Have Any Followers?

The one caveat is that Alex already had a number of thousand followers on Twitter, so he had a considerable viewers to check his content material concepts.

For those who don’t have any followers or only some hundred followers, discovering significant traits in the preferred content material won’t be doable. 

In that case, you’ll want a special approach to validate your content material concepts. 

One different technique to search out concepts with validated demand is to have a look at key phrases with substantial quantity. You should utilize a key phrase analysis instrument like Keywords Everywhere or Ahrefs to see if there’s any search quantity for the key phrase or content material matter thought you’re contemplating.

You may as well take a look at business boards or broader public types like Quora and Reddit to see if persons are asking in regards to the matter you’re evaluating.

For instance, loads of persons are asking methods to repurpose content material, so I can see that there’s substantial demand for the concept of this weblog publish.

The good thing about these boards is you could additionally study what particular questions folks have in regards to the matter. For instance, I can see that this particular person desires to know what low cost instruments they will use for content material repurposing, so I’ll you’ll want to embrace that later on this publish:

One other nice approach to validate market demand is to have a look at generally requested questions in Fb teams, Slack teams, and different communities.

For instance, loads of persons are asking about flooring supplies on this Fb group, so making a weblog publish about the very best sorts of flooring may carry out properly if I had a service within the log cabin business. 

You may as well take a look at your rivals’ social media content material and create and see what sort of content material carried out greatest for them by scrolling via their social media pages and looking out on the pages that earn probably the most web site site visitors.

Step 2: Create Video Content material

When you’ve recognized a content material concept that resonates along with your viewers, the subsequent step is to show it into video content material.

Alex particularly recommends video content material as a result of you’ll be able to repurpose it throughout audio and video-based platforms, like TikTok, Instagram, and podcasts. Your group may extract quotes from it to repurpose as textual content content material.

In distinction, in the event you begin with text-based content material, like a weblog publish, you gained’t be capable of publish something on YouTube, TikTok, podcasts, or Instagram Reels. 

So first, he identifies his prime performing threads and turns them into long-form movies. 

Here’s an example of a thread that did properly, with over 188 feedback:

Due to this fact, he become a video with a barely completely different title:

He additionally turns his quick Tweets into quick type video content material. Nonetheless, now that he has such a big content material library, he additionally repurposes soundbites from interviews and keynotes into quick type movies.

He additionally data the next name to actions (CTAs):

• Subscribe to a different channel
• Share the content material or tag a pal
• Depart a evaluation
• Submit a query
• Obtain a lead magnet
• Buy a low ticket merchandise
• Shopper ask
• Grand slam supply

Then, his group merely inserts these CTAs into every bit of content material in the course of the enhancing course of.

Alex additionally notes that you simply shouldn’t let video high quality issues maintain you again from publishing video content material.

In reality, a lot of his prime performing movies weren’t recorded with fancy gear. 

Step 3: The Crew Edits And Contextualizes 

The following step is the place the content material repurposing technique begins.

Throughout this six month development interval, Alex’s content material repurposing group consisted of 5 folks:

• Twitter Editor
• YouTube Editor
• LinkedIn Editor
• Podcast Editor
• IG Reels/TikTok Editor

The whole value of this group and all the content material manufacturing was $40,000.

After Alex data the video, these group members soar in and start repurposing that content material throughout all of these platforms.

Additionally they inject CTAs into every bit of content material. For the long-form movies and podcasts, they injected three CTAs within the content material: initially, center, and finish.

Nonetheless, in the event you don’t have the assets to rent a group to repurpose content material for you, you’ll be able to nonetheless do that both free of charge with little or no effort in your half, or you’ll be able to rent a digital assistant on Upwork to do it for you.

Here’s an example of a content material repurposing company/freelancer on Upwork:

You might additionally use a service like Repurpose House to do that for you.

As you rent folks to repurpose your content material, ensure that the company or freelancer understands that they need to format every bit of content material for the platform they’re publishing on. 

Due to this fact, give them pointers like:

• Embrace textual content subtitles for all video content material (and specify the kind of font you need)
• Use related hashtags
• Observe formatting greatest practices for written content material on Twitter and LinkedIn

You may as well give them model belongings, like logos and colours, in addition to voice and magnificence pointers. 

Step 4: Distribute And Monitor

The final step within the course of is publishing the content material. The graphic below reveals what Alex’s distribution technique regarded like earlier than implementing this technique (publishing seven occasions per week) to what it appears to be like like now (publishing 80 occasions per week): 

Right here’s an instance of a chunk of content material that Alex recorded and his group repurposed. It started as a Twitter thread:

Because it carried out properly, the group determined to record a video about it:

You may as well see that he repurposed this short Tweet:

It carried out properly, so additionally they reposted it on LinkedIn with one other image:

Then, he later repurposed it on Instagram:

Every time, he solely modified the image.

To streamline the method, you should use a content material calendar/publishing platform like Buffer to schedule the content material so it at all times goes out on time.

For those who’re working with freelancers who aren’t significantly expert in content material creation, you must have an approval course of to make sure they’re extracting the very best clips and quotes out of your lengthy type content material. 

For those who use a instrument like Buffer, the group may give them “Approval Required” entry to be able to nonetheless evaluation all the content material earlier than it’s revealed.

For those who’re not proud of the standard of the content material, you might have to both choose the soundbites your self that you really want them to repurpose or you might have to rent a costlier content material repurposer.  

Content material Repurposing Guidelines

Whereas that’s a full overview of Alex’s content material repurposing technique, right here’s a fast guidelines to create your individual content material repurposing workflow.

Step 1: Validate Your Content material Concept

• Publish at the very least one social media publish every day and analyze which one good points probably the most traction to show into lengthy type content material.
• Take a look at boards and on-line communities/teams to see which of them did the very best. 

Step 2: Create Lengthy Type Content material (Ideally Video)

• Take the highest performing thought out of your social media publish and write a video script for it.
• Report the video. Be aware that you simply don’t want fancy or costly gear for this step.

Step 3: Rent A Video Editor And Social Media Strategist

• Rent a video editor on a platform like Upwork or YT Jobs.
• Have the editor additionally repurpose the lengthy type movies into clips and format them to the assorted quick type video platforms (TikTok, Instagram, and so on.).
• Rent a social media strategist to publish throughout text-based platforms.

Step 4: Distribute Your Content material

• Use a scheduling instrument like Buffer to schedule your content material to publish

Lastly, although that is how Alex repurposes his content material, there are many different content material codecs you should use to repurpose your content material.

For instance, you can repurpose your content material as a visitor publish, infographic, or white paper. You may as well use different social media platforms, like Pinterest and even Slideshare. 

Lastly, you don’t have to create new content material to begin repurposing content material. 

Take a look at Google Analytics and establish your prime performing evergreen content material. Then, repurpose them.

You may as well replace your outdated weblog posts after which republish them.  

For those who’re attempting to assist your content material get much more attain, you too can use different content promotion strategies, like partnering with influencers to share it and even working paid advertisements to it. 

Begin Repurposing Your Content material In the present day

Reasonably than creating new content material, take a look at your present content material and take into consideration how one can reuse it to assist it obtain extra attain.

Nonetheless, your outcomes will rely immediately on the standard of the preliminary piece of content material you create. Now we have loads of weblog posts right here at Copyblogger that may aid you create high quality content, however if you need extra one on one assist, you’ll be able to be a part of the Copyblogger Academy.

Inside, you’ll have entry to programs on content material advertising and marketing, private branding, copywriting, and different advertising and marketing methods. You’ll may ask the Copyblogger group particular questions, join with different content material creators, and get suggestions in your work. 
You may attempt the Copyblogger Academy danger free at present to see if it’s match for you.