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July is a blast, each actually and figuratively.
The month kicks off with the most important vacation of the season. Then it continues with lengthy sunny days spent on the grill, on the seaside, and experiencing all method of outside adventures. Add within the many significant days of observance, and you should have a lot to have a good time this month.
We’ve discovered some distinctive examples of July content material concepts from extremely artistic manufacturers and used them to riff on a bunch extra. There are many content material choices for e-mail, video, search, and social, so choose your favorites and fill out your July advertising calendar.
Contents
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4th of July content material concepts
There’s little question that the 4th of July is the head of summer time for many individuals. And that’s doubly true for entrepreneurs trying to have interaction their audiences with fun messaging.
From patriotic to promotional, right here’s a handful of July content material concepts targeted on Independence Day.
Reel in your viewers on Instagram
Reels are Instagram’s reply to TikTok’s short-form movies. They’re designed to be fast bite-sized bits of content material that entertain and educate in 90 seconds or much less. In different phrases, they’re good for sharing a enjoyable tip for the 4th of July.
A method to do this is by crafting a celebration planning Reel that reveals viewers easy methods to throw the last word 4th of July jubilee.
The creators give suggestions for festive meals, adorning, and extra within the quick video. You may copy the concept or attempt one in every of these variations on the theme:
- Share fireworks security suggestions (for people and pets).
- Give attention to one side, like three Independence Day drinks or a 4th of July charcuterie board.
- Make a party-planning purchasing record.
Deliver revelers to your weblog
Blog posts offer you extra freedom (pun meant) to go deep into Independence Day matters.
Try this publish, which tells readers the perfect spots to see the fireworks spectacular in New York Metropolis.
Every possibility features a fast blurb in regards to the vibe, making it simpler for guests to choose their good pyrotechnic perch.
Make this concept your personal with a couple of of those variations:
- Make the record targeted on kid-friendly methods to spend Independence Day.
- Create a map displaying the place all of the native occasions will happen.
- Publish a guidelines of suggestions for having fun with the fireworks (or an inventory of things to convey).
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Use hashtags to get extra attain
Hashtags are the Dewey Decimal System of social media. They assist group and set up content material so folks can discover what they need to learn and watch.
While you tag your posts with 4th of July-themed hashtags, you make it simpler to your content material to floor proper when folks need it most.
Discover that not each related hashtag is a model of “4th of July” or “Independence Day.” Your greatest wager is to make use of a mixture of tags to achieve the most individuals.
Get began with this record of hashtag potentials:
- #july4
- #independenceday
- #thefourth
- #freedom
- #fireworks
- #redwhiteandblue
- #patriotic
- #homeofthebrave
Have interaction with e-mail this 4th of July
Email continues to be a profitable advertising channel as a result of, in contrast to search and social media, you personal the viewers. This implies you’re not topic to the algorithmic whims of a third-party platform.
E mail is an ideal technique to share a heartfelt 4th of July message along with your most devoted clients and followers.
Be genuine, be grateful, and keep in mind that this vacation is about greater than grilling and bottle rockets for a lot of. Use these 4th of July newsletter ideas for extra inspiration:
- Write a fast publish highlighting a key piece of American historical past.
- Introduce a couple of “native heroes” in your neighborhood who epitomize American beliefs.
- Inform folks the half your city performed in American independence.
Social consciousness July content material Concepts
There are dozens of causes price spotlighting in your July content material. Search for a couple of that align intently along with your viewers and what you are promoting’s values, then share them all through the month.
Nationwide Parks and Recreation Month
Parks are a pure subject for July content material since so many individuals discover them in summer time. It’s additionally a implausible theme for real estate businesses since parks generally is a massive draw for folks trying to transfer into a brand new neighborhood.
This actual property workplace makes good use of drone footage to indicate off the great thing about a neighborhood park for Nationwide Parks and Recreation Month.
Potential patrons will image their summer time days spent lounging at this waterside greenspace.
Don’t have a drone? Not an actual property skilled? No downside. Listed here are another methods you may join with our viewers to have a good time native parks:
- Share an inventory of occasions organized by your native parks and recreation workplace.
- Let a parks and rec volunteer take over your social for the day.
- Make a bucket record of the perfect parks and set up it into classes like “Finest for households” and “Finest for canine house owners.”
World Listening Day (July 18)
Generally it looks like listening is a misplaced artwork (what did you say?). That’s why World Listening Day is gaining steam. It’s a reminder to absorb the sounds that encompass us.
The unique focus of World Listening Day was on nature and ecology. However you may adapt it to your content material, like this weblog publish does.
The article explains the significance of listening to others in skilled settings and offers tricks to do it extra successfully. How else are you able to adapt this message to your viewers? Listed here are a couple of concepts:
- Associate with a household therapist to share methods households can higher hear to one another.
- Create a listening problem the place folks spend 10 minutes on targeted listening and share what they discover.
- Record out a number of locations that’ll pique folks’s auditory senses, like a fowl sanctuary or park.
Nationwide Mutt Day (July 31)
Pet photos are magnetic in advertising messages, so have a good time Nationwide Mutt Day to shut out July on a excessive word.
This video is an ideal instance of getting enjoyable along with your followers in a low-lift means.
It’s only a collection of pictures displaying workers with their furry associates. Simple peasy however oh so pleasy!
If you wish to boop the snoot of this canine content material, attempt one in every of these concepts this July:
- Ask followers to share photos of their doggos (bonus: Make it a theme related to your model for some fast user-generated content).
- Partner with a neighborhood shelter to function adorably adoptable canine.
- Create an inventory of suggestions for serving to canine handle scorching climate.
Extra July social consciousness content material concepts
We weren’t kidding once we stated there have been many worthy causes to have a good time in July. Listed here are a number of to select from:
- Nationwide Anti-Boredom Month
- American Zoo Day (July 1)
- Cheer Up the Lonely Day (July 11)
- Nationwide Give One thing Away Day (July 15)
- Amelia Earhart Day (July 24)
- Nationwide Love Is Form Day (July 27)
- Buffalo Troopers Day (July 28)
- World Day In opposition to Trafficking in Individuals Day (July 30)
- Nationwide Help Public Schooling Day (July 30)
Pop cultural July content material concepts
The beauty of pop cultural occasions is that individuals usually speak about them, particularly on-line. There’s lots to speak about in July. Leap into these conversations for ready-made audience engagement.
Seize the Sundown Week
Right here’s an occasion tailored for social media. This model requested its followers to share their greatest sundown pictures. In return, individuals who submit pictures will see them posted throughout the model’s social feeds.
Would such a suggestion equally sway your followers? Possibly they’d like one in every of these Seize the Sundown Week concepts higher:
- Make a sundown viewing bucket record of the perfect sundown places worldwide.
- Have an expert photographer give suggestions for capturing the proper sundown pic.
- Clarify the circumstances for probably the most vibrant sunsets (like simply after rain).
World Emoji Day (July 17)
There are thousands and thousands of emojis floating across the web, so World Emoji Day is a enjoyable occasion each model can promote.
Need some proof? See how the World Financial institution will get in on Emoji Day with this impactful little Reel.
Whether or not your message is severe or foolish, there’s an emoji or twelve for you. Right here’s easy methods to get in on the enjoyable:
- Create customized model emojis and ask your followers to search out methods to make use of them.
- Maintain a giveaway and award prizes to individuals who publish probably the most artistic sentences utilizing solely emojis.
- Costume up like your favourite emoji and problem others to take action.
Summer season Olympics (begin July 26)
Thousands and thousands of individuals within the US watch the Olympics’ opening ceremonies. That’s a large viewers of enthusiastic viewers prepared to your July content material.
Viewing events are in style throughout the Olympics, so this Instagram video wins the gold medal for matching messaging to the market.
It has the right combination of catchy visuals and useful info. However it’s removed from the one technique to take part on this phenomenon. Listed here are a couple of others:
- Get in on Olympic-themed TikTok trends.
- Video your group collaborating in workplace Olympics (chair races, trash-can basketball, and many others.).
- Submit fast Olympic updates, particularly for lesser-followed sports activities (we imply no disrespect, race strolling).
Extra popular culture July content material concepts
From rocket launches to reclining loungers, you’ll discover one thing from this record of July occasions for each viewers:
- World UFO Days (July 2)
- Video Video games Day (July 8)
- Embrace Your Geekiness Day (July 13)
- Paperback E book Day (July 30)
- Area Exploration Day (July 20)
- Nationwide Hammock Day (July 22)
- Inform an Outdated Joke Day (July 24)
Meals July content material concepts
What’s your favourite summertime meals? Is it a wonderfully grilled scorching canine or a double scoop of ice cream (we’ll take ours in a waffle cone, please)? No matter it’s, you may most likely style it proper now. That visceral response is exactly why your July content material calendar ought to embody some food-related content material.
Nationwide Grilling Month
True grill masters aren’t born; they’re made. You’ve set to work your means by way of some chewy chops and mushy veggies earlier than you good the artwork and science of it.
That’s the place you and your July content material are available in. Have a good time Nationwide Grilling Month by serving to folks enhance their grill expertise and also you’ll have a follower for all times.
The most effective half is you don’t have to be the king of propane and propane equipment to take part. Simply share your love of outside cooking with one in every of these content material concepts:
- Ask your followers to share their craziest grilling recipes (we like a charred Caesar salad).
- Associate with a grilling influencer (they exist and are extremely popular) to create content material to your model.
- Make a menu of wholesome meals prep choices utilizing the grill.
Nationwide Picnic Month
From household gatherings to first dates, picnics are a staple of July actions. July can also be Nationwide Picnic Month, so shake off these ants and get to producing some picnic-themed content material.
Since picnic baskets are stuffed with a wide range of goodies, it’s a superb time to companion with different companies. Your shared content material will attain extra folks than posts solely featured in your feed.
Begin by discovering complementary companies, like a purveyor of camp chairs and blankets to go with your culinary creations.
Right here’s a basket filled with different choices to have a good time Nationwide Picnic Month:
- Recommend the perfect picnic spots for love, wheelchair accessibility, or these near different actions like climbing or biking.
- Curate an inventory of fifty potential picnic recipes and beverage pairings.
- Make a picnic playlist of mood-setting music.
Nationwide Ice Cream Day (July 21)
There’s at all times room for ice cream, particularly after a full day of play within the warmth. That makes July the perfect time to have enjoyable on Nationwide Ice Cream Day.
Try this instance of easy methods to shock folks in your feed. A carousel of ice cream information might not be the very first thing you consider, however that’s why it’s a artistic technique to stand out.
Your information may embody the weirdest flavors, the biggest cone, or the historical past of ice cream. If it pursuits you, it’ll curiosity your frozen dairy treat-loving followers.
When you’ve had your fill of information, use these different ice cream-themed content material concepts in July:
- Begin a social media debate over “chocolate vs. vanilla” or “plain vs. sprinkles” (or get actually spicy and ask if sherbert counts as ice cream).
- Ask folks to vote on their favourite native ice cream store.
- Host an old school ice cream social (full with a soda jerk outfit) and share the video in your feeds.
Have a blast with these July content material concepts
July could begin with a bang, nevertheless it doesn’t must fizzle out after the 4th. Preserve the occasion going with new content material that helps folks take pleasure in, have a good time, and commemorate particular days all through the month. Unfold the messaging round in emails, social media posts, movies, and weblog content material so your clients can take pleasure in it the best way they like greatest.
For extra July advertising concepts, try these posts:
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