57 TikTok Stats to Know in 2024

Since launching in 2018, TikTok has racked up millions of downloads globally. It can also be a bit of a mystery since TikTok doesn’t always disclose key app metrics.

As someone who’s gotten sucked into the app, hearted hundreds of posts, and even made a few videos, I’m fairly certain that this platform will stick around for quite some time.

To help you make informed decisions about your strategy, we’ll cover key TikTok statistics and facts to know.

Already know what stats you’re looking for? Jump there with this table of contents:

57 TikTok Stats to Know in 2024

TikTok Stats for Entrepreneurs

Earlier than we bounce into total TikTok stats, let’s assessment some key figures and finest practices for entrepreneurs to know when utilizing the app.

• TikTok utilization amongst social media entrepreneurs has elevated 15% yr over yr. (HubSpot Weblog Analysis)
• 27% of entrepreneurs surveyed plan to make use of TikTok for the primary time in 2024. Forward of TikTok is Fb (40%), YouTube (45%), and Instagram (39%). (HubSpot Weblog Analysis)
• Entrepreneurs say that TikTok, Instagram, YouTube, and Fb have the largest potential to develop in 2024, and 60% of entrepreneurs will enhance their funding in these apps. (HubSpot Weblog Analysis)
• The very best instances to publish on the app are 6-9 p.m., 3-6 p.m., and 12-3 p.m., and the perfect day is Friday. (HubSpot Weblog Analysis)
• In accordance with a examine, one in ten Gen-Zers is extra prone to depend on TikTok than Google. (Adobe)
• TikTok has the third-best engagement price, based on entrepreneurs. Of entrepreneurs surveyed, 13% stated that TikTok has the best engagement price. Forward of TikTok is Fb (22%), YouTube (23%), and Instagram (23%). (HubSpot Weblog Analysis)
• TikTok video downloads had been as excessive as 2,733,100 in quarter three of 2023. (Statista)
• TikTok says that a couple of U.S.-based workers can “warmth” movies, which implies they’ll intervene to extend their viewership. (Forbes, eMarketer)
• TikTok’s CPM is half the price of Instagram, a 3rd of the price of Twitter, and 62% lower than Snapchat. (eMarketer)

Userbase, Downloads, and Progress

Inside TikTok’s first yr, it reportedly reached 500 million monthly active users. Whereas as soon as thought-about a fluke, TikTok’s progress has solely skyrocketed since then.

• In September 2021, TikTok celebrated reaching 1 billion month-to-month lively customers. (TikTok)
• Douyin, TikTok’s authentic standalone app in China, had 300 million customers when Musical.ly merged with TikTok. (The Verge)
• In 2022, TikTok was probably the most downloaded app globally (850 million downloads), adopted by Instagram and WhatsApp. (Statista)
• In 2024, TikTok was the third most downloaded app with 128 million downloads, after Temu (132 million downloads), and curiously, Capcut, TikTok’s video enhancing app. (Business of Apps)

Demographics

Right here’s a breakdown of TikTok’s main demographics. Please word that viewers knowledge for people who don’t determine inside the binary aren’t reported.

• TikTok’s largest age group is between the ages of 18 and 24. (Statista)
• 54.1% of world TikTok customers are feminine, and 45.9% are male. (Data Reportal)
• 70% of U.S. TikTok customers determine as sports activities followers. (TikTok)
• 92% of Gen Z customers aged between 16 and 25 years use YouTube. Instagram and TikTok comply with, with 85% and 78% of U.S. Gen Z customers. (Statista)
• Amongst social media entrepreneurs who construct social media communities, 28% say that TikTok is the simplest platform for constructing an lively group on social media. (HubSpot Weblog Analysis).
• America, Indonesia, and Brazil have the biggest audiences on TikTok as of January 2024. (Statista)
• TikTok is now out there in additional than 200 nations. (Oberlo)

Person Habits

TikTok is a fast-paced app. The second you log in, you see a video on the prime of a feed that’s algorithmically curated round your pursuits.

From my very own expertise, TikTok can simply trigger you to spend extra time than anticipated watching an limitless stream of usually comedic movies. Since these movies could be anyplace from 6 seconds to 10 minutes, the app is good for individuals looking for fast leisure or longer-form content material.

Due to TikTok’s fast tempo and leisure issue, the stats beneath aren’t that stunning:

• The typical consumer spends 95 minutes per day on the app, based on DataProt. (DataProt)
• TikTok was downloaded 767 million instances worldwide in 2023. (The Guardian)
• TikTok is extra common than Fb for Gen Z in each nation, with the Czech Republic being the one exception. (Klarna)
• 90% of TikTok customers suppose sound is significant for the TikTok consumer expertise. (Shoplus)
• After seeing an advert on TikTok, viewers belief the model 41% extra and are 31% extra prone to be loyal to the model. (TikTok)
• Customers are 1.8x extra prone to agree that TikTok introduces them to new matters they didn’t even know they favored. (TikTok)
• 1 / 4 of U.S. adults underneath 30 repeatedly get information on TikTok. (Pew Research Center)
• 40% of customers say that their For You Web page (FYP) is both extraordinarily or very attention-grabbing to them. (Pew Research Center)
• 52% of U.S. adults on TikTok have by no means posted a video on the platform. (Pew Research Center)

The Influence of TikTok

• Adverts on TikTok considered for lower than six seconds nonetheless produce a stronger impression in comparison with advertisements considered for 20 seconds or extra. (TikTok)
• 71% of TikTok customers who take motion off the platform say that TikTok reveals them precisely what they’re on the lookout for. (Market Cast)
• 67% of feminine customers depend on creator suggestions earlier than making a purchase order. (TikTok)
• 57% of manufacturers now leverage short-form movies (TikTok, IG Reels, and many others.) as a part of their social media technique. (HubSpot Weblog Analysis)
• TikTok customers are 1.8x extra prone to persuade their household and mates to purchase the merchandise they bought beforehand (versus non-TikTok customers). (TikTok)
• 44% of Gen X TikTok customers say the platform helps them uncover new issues. (TikTok)
• TikTok customers are 1.4x extra probably to purchase a brand new tech product within the subsequent six months (versus non-TikTok customers). (TikTok)

Purchasing on TikTok

• 37% of TikTok customers in america made purchases both by hyperlinks on the app or straight on the platform. (Statista)
• TikTok customers are 1.4x extra prone to order extra meals or grocery deliveries throughout festive seasons (versus non-TikTok customers). (TikTok)
• TikTok customers are 1.3x extra probably than different platform customers to buy a product to raise their spirits. (TikTok)
• Millennial TikTok customers are 2.9x extra probably than different platform customers to make a tutorial a few product after shopping for it. (TikTok)
• 50% of TikTok customers have purchased one thing after watching TikTok LIVE. (The Drum)

Viral Tendencies and Influencers on TikTok

TikTok has opened doorways for influencers, comedians, meme creators, and even some manufacturers. Listed below are a couple of attention-grabbing tidbits about viral tendencies and influencers on the app:

• Essentially the most adopted creator on TikTok is Khaby Lame, with 161.4 million followers. Following shut behind is Charlie D’Amelio, with 152 million. (Wikipedia)
• 67% of entrepreneurs who work with influencers/creators work with micro-influencers (10,000-99,999 followers/subscribers). Solely 17% work with mega influencers (over 1 million followers/subscribers). (HubSpot Weblog Analysis)
• 47% of entrepreneurs worth the standard of an influencer’s content material when deciding who to work with. (HubSpot Weblog Analysis)
• 90% of entrepreneurs will preserve or enhance funding in influencer advertising and marketing in 2024. (HubSpot Weblog Analysis)
• America has a big pool of influencers, with 10M people thought-about as such. (Influencity)
• Within the U.S., the variety of feminine influencers reaches 4.7M. Male influencers, however, make up solely 2.8M influencers. Lastly, neutral-gender influencers comply with with 2.5M. (Influencity)
• Warner Music Group teamed up with six TikTok influencers and obtained over 1.5M likes, a mean engagement price of 17%, and 13.4K user-generated movies. (The Influencer Marketing Factory)

Right here‘s a compilation of TikTok’s #CowboyChallenge the place individuals carrying regular clothes lower to themselves in cowboy costumes to the music “Previous City Highway.”

[Video: https://youtu.be/LxwpKKK3P4s]

Enterprise, Income, and Competitors

The launch of TikTok not solely put its dad or mum firm, ByteDance, on the map, nevertheless it additionally resulted in competitors from apps like Fb, which launched a really related app known as Lasso shortly after TikTok went viral. Whereas TikTok and ByteDance are much less clear about income and different main particulars, right here’s what we all know:

• TikTok is the highest international app for shopper spending. (data.ai)
• TikTok has a 4.7-star ranking within the Apple App Retailer and 4.3 within the Google Play Retailer. (Apple App Store, Google Play Store)
• Bytedance, TikTok’s dad or mum firm, is valued at $268 billion, making it the world’s most dear startup. (China Money Network)
• Within the first three quarters of 2023, TikTok registered a income of about $9.4 billion. (What’s The Big Data)
• TikTok generated an estimated $14.3 billion in income throughout 2023, a 52% enhance year-on-year. (Business of Apps)
• TikTok was on monitor to amass round $20 billion in international gross merchandise worth final yr. (TechCrunch)

The Mysteries of TikTok

Though TikTok is a prime social platform and is ramping up its choices for advertisers, it’s nonetheless relatively new. When an organization or startup is new, it’s not unusual for management to cover early numbers, even when a model is profitable. In actual fact, we’ve seen this with different main corporations like Snapchat and Netflix.

Regardless of the launch of TikTok For Business in mid-2020, there’s nonetheless much more to be taught as TikTok’s international groups and ByteDance proceed to stay hush-hush about main metrics. Within the coming years, as TikTok continues to attract in additional advertisers, it wouldn’t be stunning if we began to see extra clear details about the app and its consumer base.

The place to Discover TikTok Stats

Within the meantime, if you wish to be taught extra about TikTok, you’ll be able to learn up on its brief historical past and early success in this post, or click on right here to discover a how-to guide for utilizing the app. As well as, you’ll be able to uncover necessary TikTok details app on numerous web sites:

Wish to see what different companies are doing on TikTok? Try this roundup of brands on TikTok.

TikTok is an important a part of entrepreneurs’ technique. These stats present how wide-reaching the platform is and the facility of crafting the best message. Begin experimenting with TikTok at this time, discover the best technique for you, and develop.