[ad_1]
February is residence to essentially the most romantic vacation of the 12 months:
Simply kidding (shouldn’t that be in March anyway?). However there’s a lot extra to February than Department’s Dialog Hearts and #sharethelove. So immediately, I’m showering you with over 50 inventive and February advertising and marketing concepts and examples that can assist you join with clients and construct your model.
Desk of contents
February consciousness causes
Beneath is a listing of consciousness causes acknowledged in February that may enable you with cause-related marketing.
- American Historical past Month
- American Coronary heart Month (coronary heart illness)
- Bake for Household Enjoyable Month
- Black Historical past Month
- Most cancers Prevention Month
- Youngsters’s Dental Well being Month
- Embroidery Month
- Free and Open-Supply Software program Month
- Library Lover’s Month
- Self-Examine Month
- Teen Courting Violence Consciousness Month
- Wedding ceremony Month
A few of these are common whereas others are extremely particular, so relying on your enterprise, your commerce, or your niche, you might or might not have the ability to apply these to your February social media and marketing campaigns (Nationwide Embroidery Month isn’t precisely versatile, for instance).
February nationwide days
There’s a full checklist of February nationwide days and dates on the backside of this submit, however listed below are some highlights:
- Identified: Groundhog Day, President’s Day, Valentine’s Day (Valentine’s Day marketing ideas here), Galentine’s Day.
- Enjoyable: Day the Music Died Day, Ice Cream for Breakfast Day, Don’t Cry Over Spilled Milk Day, Make a Buddy Day, Do A Grouch a Favor Day, Cozy Day, Optimist Day.
- Significant: Freedom Day, Ladies and Ladies in Sports activities Day, Put on Purple Day, Safer Web Day, Random Acts of Kindness Day, Shut-In Visitation Day, Set a Good Instance Day, Skip the Straw Day.
- Business-specific: Toothache Day, Canine Biscuit Day, Love Your Pet Day, Spay Day, Clear Out Your Pc Day, Caregivers Day, Lash Day, Dwelling Guarantee Day, Ladies Physicians Day.
- Properly alright: Public Sleeping Day.
February variety, fairness & inclusion
Alright, now it’s time to get into the advertising and marketing concepts. Let’s begin with necessary dates and observances that may enable you in your diversity, equity, and inclusion efforts.
- Black Historical past Month: Your Black Historical past-related content material shouldn’t truly be a advertising and marketing ploy however a real initiative to boost consciousness and promote civil rights.
Listed below are some issues you are able to do.- Spotlight distinguished Black leaders in your business—attorneys, politicians, scientists, artists, educators, and athletes who’ve formed or are shaping American society or your business.
- Interview or function Black business owners, influencers, or members of your group who’re serving to to make historical past.
- Share quotes, little-known information, and eye-opening stats about Black Historical past—particularly these associated to your business or area of interest.
- Tammy Baldwin’s birthday (Feb 11): Tammy Baldwin is the primary brazenly LGBT girl elected to each homes of Congress. Submit an inspiring quote from her on Instagram or Fb.
- Susan B. Anthony’s birthday (Feb 15): This well-known feminine is a frontrunner of the ladies’s suffrage motion who advocated for abolition, labor rights, equal pay and extra. On this present day, share an eye-opening statistic or inspirational quote to boost consciousness.
Significant February advertising and marketing concepts
Along with inclusivity, there are many different themes throughout February that may enable you with significant advertising and marketing. Exhibiting your help for causes you care about is a good way to attach along with your viewers and categorical your core values. Listed below are some concepts and examples.
Coronary heart Well being Consciousness Month
So February isn’t all about that $1 pink balloon coronary heart but additionally that invaluable organ within you that makes you tick. If your enterprise is targeted on well being and wellness, it is a nice advertising and marketing alternative for you.
- Health facilities and gymnasiums can accomplice with an area well being middle for coronary heart illness consciousness or screenings.
- Host particular lessons specializing in cardiovascular exercise.
- Write informative weblog posts about coronary heart well being and danger elements. Use this time to market your enterprise by educating your clients on main wholesome lives.
- Give out a free heart-healthy present with purchases or registrations.
Within the instance beneath, this health middle is giving out free coronary heart price screens to those that be part of within the month of February.
In the event you’re not a well being or health enterprise, no drawback.
- Any enterprise can sponsor a Therapeutic Coronary heart 5k, or donate a portion of their income to a coronary heart health-related nonprofit.
- Suppose outdoors the field—pet hearts, artichoke hearts, hearts of stay, web site well being (the guts of a enterprise advertising and marketing technique, for instance).
RELATED: 34 Genuine Valentine’s Day Messages and Email Templates to Send to Customers
Youngsters’s Dental Well being Month
Dentists can definitely have a subject day with this one, however different companies can use this chance to show dad and mom and college students in regards to the significance of dental well being.
- Daycares, health facilities, and church buildings can host particular lessons in regards to the significance of dental hygiene.
- In the event you’re a dentist, you might supply to show such lessons. Or spruce up your dentist website with some further decorations or promotions.
- Ecommerce companies can promote their oral hygiene merchandise.
- In the event you’re not a dentist, a easy social media submit to carry your target market’s consideration to the trigger can go a great distance.
Most cancers Consciousness Month
Along with having World Most cancers Day, the entire month of February is devoted to most cancers consciousness. Present your help on Fb with a purple-themed submit or initiative. You possibly can encourage your followers to “purple” their profile, promote your purple products, or run a purple-themed contest.
Put on Purple Day
Nationwide Put on Purple Day is targeted on elevating consciousness for coronary heart illness. On this present day, you could possibly:
- Host an event in help of cardiovascular well being and advertise on Instagram.
- Promote your crimson merchandise or give your social media profiles or homepage a crimson theme for the day.
- Submit an relevant image to Instagram with an eye-opening stat. It is a nice strategy to increase Instagram engagement.
World Most cancers Day
You might also need to run a particular promotion on World Most cancers Day itself, particularly when you’re within the well being and health business.
Enjoyable February advertising and marketing concepts
A few of these are well-known, others not a lot. Have a look and see which of them align along with your model voice and values.
Presidents Day
Federal holidays like these are all the time versatile. Any business can run a Presidents Day sale—for the day, the weekend, or the entire dang month. Listed below are some concepts:
- Run a presidential trivia night time at your restaurant and even on social media.
- Run a Presidents Day giveaway on Instagram or Fb.
- Create a Fb occasion on your sale.
Ice Cream for Breakfast Day
Paradoxically, in the midst of Youngsters’s Dental Well being Month is Ice Cream for Breakfast Day…oops? However who says you possibly can’t use this quirky vacation to market your business?
Held on the primary Saturday of February, this is a chance for bakeries, ice cream retailers, or eating places to run special promotions.
In the event you’re not within the confectionery business, listed below are another concepts:
- Let your local social media followers know the place they will have fun the day.
- Host a digital ice cream for breakfast occasion.
- Ask your followers to share their ice cream sundaes.
Mardi Gras
Fats (mardi) Tuesday (Gras) is held on the final Tuesday earlier than Ash Wednesday yearly. It’s a celebration of life earlier than the extra somber Ash Wednesday and following interval of Lent. Listed below are some Mardi Gras advertising and marketing concepts:
- Write a weblog submit with a “celebration of life” theme.
- Promote your purple, inexperienced, and gold merchandise.
- Run a Mardi Gras Instagram giveaway.
- Enter clients on that day right into a drawing for a present card or low cost.
- Supply a reduction to those that put on Mardi Gras beads to your retailer, occasion, or lessons. Promote the sale forward of time with a submit and encourage followers all through the day by posting footage of shoppers sporting their beads.
Love Your Pet Day
Love Your Pet Day is February’s alternative so that you can shamelessly submit about your pet. However listed below are some extra concepts to think about:
- Write a weblog submit about what your pet can train you about [topic relevant to your industry].
- Have your staff share photographs of their pets and put the montage on social media or in your February e-newsletter.
- Give you a pet-themed incentive. For instance, Choose Lodges invited its followers to touch upon its submit with their favourite moments with their pets, and that in the event that they did, “A shock awaits the 2 of you in your subsequent go to.”
Make a Buddy Day
Today offers you plenty of alternatives for inventive advertising and marketing.
- Ship out a review request electronic mail themed round asking your clients to be your pal. (Use these February email subjet lines for inspiration!)
- Associate with a neighboring or complementary enterprise and run a joint associates promotion.
- Remind individuals of your referral program or run a one-day particular the place referrals end in a reduction or present.
Groundhog Day Contest
This superstitious day occurs on February 2 yearly. For the uninitiated, if the groundhog sees its shadow, winter will final six extra weeks. If it doesn’t see its shadow, spring will arrive early. Loads of enjoyable advertising and marketing materials to work with right here.
- Run a sale the place the supply is contingent upon the result of the day.
- Create content material impressed by the Groundhog Day film, sharing tricks to break up the monotony or keep away from repeating errors.
- On Groundhog Day, you possibly can run a contest, share a query or ballot along with your viewers, or just share a enjoyable reality in regards to the day.
Tremendous Bowl
The Tremendous Bowl is among the most watched packages on tv. How does your target market relate to soccer? Are they soccer followers? Spouses or dad and mom of soccer followers? Athletes? Is your enterprise positioned close to a Superbowl venue? Run a particular throughout Superbowl weekend, create Superbowl-themed merchandise, or share a useful tip related to what their Superbowl expertise will probably be like.
February hashtag advertising and marketing concepts
Hashtags can increase your attain and add some character to your posts. Listed below are some primary February hashtags to mess around with.
#Febsale
In the event you’re simply getting began along with your Instagram advertising and marketing, begin primary with one thing so simple as a #Febsale. Within the beneath instance, the small enterprise Mexicali took a snapshot of their ready-to-ship orders to advertise their February sale and encourage individuals to purchase.
They didn’t use a photograph shoot or fancy Photoshop graphics; only a easy behind-the-scenes sneak peek and a caption that closes with a query.
#FebruaryFeels for temper
You don’t have to have a sale for a February-friendly Instagram submit. How about simply interesting to your viewers’s temper throughout this time of 12 months?
Simply be sure to’re interesting to the temper of your particular viewers in February because it pertains to your enterprise. Is your viewers…
- Submitting tax varieties?
- Returning again to high school after break?
- Studying love tales and in search of optimistic vibes?
- Completely embracing singledom?
#FebruaryFeels for a testimonial
Look again by means of your photographs and even user-generated content. Are you able to repurpose any of them for a #FebruaryFeels-inspired testimonial, because the Australian Ladies Choir does beneath?
#FebruaryFavorites to advertise different content material
It is a good strategy to floor seasonal content material or merchandise and even to carry to mild among the forgotten ones. Share a roundup of your hottest services or products, and even your favourite ideas, tools, merchandise, or sources associated to your viewers’s targets and wishes.
#FebruaryFeature to advertise merchandise
Whether or not the product you’re promoting is February-themed or not, you may make it so by using the hashtag #Februaryfeature. Choose one thing you’d like to advertise in February and see if #Februaryfeature may help increase sales and engagement associated to it.
#FebruaryFeature to function an worker
You would additionally function an worker, scholar, or buyer. Most of these function posts can get your staff, clients, and followers enthusiastic about your enterprise. Plus, they’ll need to share their “movie star” submit with their community, which may help improve your attain.
#FreshStartFebruary
One other theme you possibly can benefit from in your February Instagram advertising and marketing is #FreshStartFebruary. That is particularly relevant for companies within the well being and wellness business.
As you possibly can see, there’s far more to February than Valentine’s Day (however we’ve loads of Valentine’s Day marketing ideas here). Use the concepts above for inventive and high quality engagement along with your viewers—one of the simplest ways to market your enterprise. And don’t neglect about March! When you’ve got occasions or promotions deliberate for Saint Patrick’s Day or different holidays, get your viewers within the know.
For extra month-to-month advertising and marketing concepts, right here’s our full checklist:
P.S. For advertising and marketing concepts for the entire 12 months, try LocaliQ’s always-updated marketing calendar.
Full checklist of February nationwide days & dates
Thanks, as all the time, to National Day Calendar.
February 1
- Baked Alaska Day
- Darkish Chocolate Day
- Freedom Day (Freedom From Slavery)
- Get Up Day
- Serpent Day
- Texas Day
February 2
- Heavenly Hash Day
- Tater Tot Day
- Groundhog Day
- Ladies and Ladies in Sports activities Day – Adjustments Yearly
February 3
- Carrot Cake Day
- Day the Music Died Day
- Lacking Individuals Day
- Ladies Physicians Day
- Optimist Day – First Thursday in February
February 4
- Create a Vacuum day
- Hemp Day
- Home made Soup Day
- Thank a Mail Provider Day
- Put on Purple Day – First Friday in February
- Bubble Gum Day – First Friday in February
February 5
- Weatherperson’s Day
- World Nutella Day
- Ice Cream for Breakfast Day – First Saturday in February
- Play Outdoors Day – First Saturday of Each Month
February 6
- Frozen Yogurt Day
- Lame Duck Day
- Chopsticks Day
February 7
- Fettuccine Alfredo Day
- Periodic Desk Day
- Ship a Card to a Buddy Day
February 8
- Boy Scouts Day
- Kite Flying Day
- Iowa Day
- Safer Web Day U.S. – modifications yearly
February 9
- Minimize the Wire Day
- Bagel and Lox Day
- Pizza Day
- Toothache Day
February 10
- Cream Cheese Brownie Day
- Dwelling Guarantee Day
- Umbrella Day
- Giving Hearts Day – Second Thursday in February
February 11
- Don’t Cry Over Spilled Milk Day
- Inventors’ Day
- Make a Buddy Day
- Peppermint Patty Day
- Shut-In Visitation Day
- White Shirt Day
February 12
- Plum Pudding Day
- International Film Day – Second Saturday in February
February 13
- Galentine’s Day
- Cheddar Day
- Tortellini Day
- Pork Rind Day – Day of the Huge Sport
February 14
- Cream-Crammed Goodies Day
- Ferris Wheel Day
- Organ Donor Day
- Valentine’s Day
- Soccer Hangover Day – day after the Superbowl
- Clear Out Your Pc Day – Second Monday
February 15
- Gumdrop Day
- Singles Consciousness Day
- Wisconsin Day
February 16
- Almond Day
- Do A Grouch a Favor Day
- Pancake Day (IHOP) – modifications yearly
February 17
- Random Acts of Kindness Day
- Cabbage Day
February 18
- Battery Day
- Crab Stuffed Flounder Day
- Drink Wine Day
- No One Eats Alone Day – Adjustments yearly
- Caregivers Day – Third Friday
February 19
- Arabian Horse Day *
- Purple Sock Day * – Third Saturday in February
- Chocolate Mint Day
- Lash Day
- Vet Ladies RISE Day
February 20
- Cozy Day
- Cherry Pie Day
- Love Your Pet Day
- Muffin Day
February 21
- Grain-Free Day
- Sticky Bun Day
- Presidents Day – Third Monday
February 22
- Grocery store Worker Day *
- California Day
- Prepare dinner a Candy Potato Day
- Margarita Day
- World Spay Day – Final Tuesday in February
February 23
- Banana Bread Day
- Canine Biscuit Day
- Tile Day
February 24
- Tortilla Chip Day
- Toast Day – Final Thursday
- Chili Day – Fourth Thursday
February 25
- Chocolate Coated Nut Day
- Clam Chowder Day
- Skip the Straw Day – Fourth Friday
February 26
- Set a Good Instance Day *
- Pistachio Day
- Inform a Fairy Story Day
February 27
- Anosmia Consciousness Day
- Kahlua Day
- Retro Day
- Strawberry Day
- Polar Bear Day
February 28
- Chocolate Souffle Day
- Floral Design Day
- Public Sleeping Day
- Tooth Fairy Day
- Uncommon Illness Day USA – Final Day in February
February 29 (Each 4 Years)
[ad_2]
Source link
