Reddit is a strong platform for advertisers trying to attain engaged, area of interest audiences. It affords distinctive alternatives for manufacturers to attach with shoppers in genuine and significant methods.
This text explores the assorted advert codecs accessible on Reddit, from primary promoted posts to high-impact takeovers. We’ll cowl:
- Why Reddit is a worthwhile platform for advertisers.
- The completely different advert codecs accessible.
- Finest practices for every format.
- Easy methods to navigate Reddit’s model security choices.
Why promote on Reddit?
Up to 85% of Reddit users, or Redditors, agree that individuals publish issues which might be sincere and truthful.
Due to this, the platform has develop into an area the place candid product and resolution suggestions might be discovered for almost something you may consider.
From a advertising and marketing perspective, Reddit boasts over 70 million active users and greater than 100,000 communities.
On condition that its consumer base is smaller in comparison with an enormous like Meta, which has over 2 billion each day lively customers, you would possibly surprise why Reddit is sensible.
Reddit’s power lies in its distinctive, high-value viewers.
The platform skews towards greater earners and youthful demographics.
Many Redditors are not found on other platforms, making Reddit a gold mine of alternative for entrepreneurs:
- 30% of Redditors are usually not on Fb.
- 45% of Redditors are usually not on Instagram.
- 58% of Redditors are usually not on TikTok.
- 59% of Redditors are usually not on X.
- 63% of Redditors are usually not on Pinterest.
- 68% of Redditors are usually not on LinkedIn.
- 74% of Redditors are usually not on Snapchat.
- 81% of Redditors are usually not on Twitch.
Given this info, it’s vital to grasp the codecs accessible immediately and once they make sense.
1. Promoted posts
These are Reddit’s major advert codecs for inexperienced persons.
Consider them like a promoted in-feed publish on Meta or a Sponsored Content material advert on LinkedIn.
You possibly can create these advertisements utilizing textual content and a URL, with optionally available components resembling:
- Pictures.
- Picture carousel.
- Video.
Calls to motion (CTAs) are additionally optionally available.
These advertisements incorporate Reddit’s conventional components, like upvotes and downvotes, which helps them mix in as native posts on the platform.
When you’re already promoting on different platforms, you’ll be happy to know that Reddit permits you to use the identical resolutions (1080 x 1080 sq., 1080 x 1350 portrait, 1440 x 1080 panorama or 1920 x 1080 panorama) as different main platforms. This compatibility makes launching and testing on Reddit simpler.
For promoted posts that includes movies, you might have a number of facet ratio choices (1:1 sq., 4:5 portrait, 4:3 panorama or 16:9), and the advisable video size is between 5 and 30 seconds.
2. Free-form advertisements
Free-form advertisements, also called “Megathread” advertisements (introduced in early 2024), are considered one of my favourite advert codecs on the platform.
Although technically a kind of promoted publish, free-form advertisements operate extra like a weblog publish, providing flexibility for inventive, long-form content material.
These advertisements help a number of photographs, GIFs and movies, in addition to headlines and dividers, making them extremely participating and versatile for manufacturers.
You possibly can write as much as 40,000 characters. Nonetheless, solely 3-6 strains of physique copy are seen in feeds, so it’s vital to make these strains impactful.
Dig deeper: 5 must-know Reddit Ads tactics for B2B marketers
3. Takeovers
There are a number of sorts of takeovers accessible on Reddit, permitting you to decide on between area of interest options or concentrating on all Redditors as a part of their demographic.
As of immediately, you may go for the next takeovers:
Entrance web page takeover
This bundle contains promoting on Reddit’s most frequented pages – the house and in style pages – for a complete of 24 hours. It contains:
- A promoted publish that would be the first in-feed advert placement, making it the primary model Redditors encounter as they scroll by means of their feeds.
- A prime banner displayed on the prime of the entrance web page.
- A sticky banner that continues to be mounted on the prime of the web page, at the same time as customers scroll.
- You need to use textual content, picture, video or carousel advertisements, providing vital flexibility. It’s vital to notice that this takeover targets everybody who visits the entrance web page, making it a high-impact unit.
Reddit takeover
This complete bundle gives most visibility for a full 24-hour interval throughout Reddit’s house, in style or search pages. It contains:
- All the things from the entrance web page takeover, plus trending models on the “Fashionable” and “Trending” pages.
- Your advert will probably be current when Redditors are actively looking out and exploring the most recent or hottest content material.
- Just like the entrance web page takeover, you should use textual content, picture, video or carousel advertisements. Some gentle concentrating on choices can be found, resembling location concentrating on, buyer audiences/lists, key phrase concentrating on or contextual concentrating on.
Class takeover
This 24-hour bundle is completely different because it locations your advertisements throughout varied subreddits in customers’ feeds, banners and conversations. It contains:
- All the things from the entrance web page takeover, plus a dialog placement that permits you to insert an advert inside neighborhood discussions.
- This advert unit permits you to promote textual content, photographs or movies, however carousel advertisements are usually not permitted. Class Takeovers are significantly interesting as a result of they allow you to decide a class that aligns along with your model.
To activate any of the accessible takeover choices, you’ll want to work with a Reddit consultant.
4. First view
First view advertisements on Reddit are a premium promoting alternative, guaranteeing your model is the primary in-feed advert that customers see.
These advertisements seem prominently on the house and in style pages and are included in any takeover advert packages. To activate this advert format, you’ll have to coordinate with a Reddit consultant.
Advert stock and model security on Reddit
Reddit affords various kinds of advert stock, permitting you to regulate the place your advertisements seem and guarantee they align along with your model’s values.
Beneath are the accessible choices and their impression in your marketing campaign.
- Expanded stock: Supreme for these searching for most attain, your advert might be positioned alongside content material starting from healthful to mature.
- Commonplace stock: Beneficial for these searching for a stability between attain and model security. Reddit describes this stock as together with content material starting from healthful to reasonable.
- Restricted stock with Integral Advert Science (IAS): When you’re in a delicate business and require strict management over advert placement, this stock is the best choice. It may possibly solely be arrange by means of a Reddit consultant.
Utilizing Reddit’s distinctive advert codecs for model success
Reddit’s distinct community-driven ambiance and extremely engaged consumer base enable manufacturers to craft compelling storytelling, seize consideration with eye-catching visuals and movies or place your model entrance and middle in high-visibility spots throughout the platform.
By understanding and using these codecs successfully, you may harness Reddit’s distinctive mix of authenticity and focused engagement.
Whether or not you wish to goal particular subreddits, take over the entrance web page or guarantee your message is seen first, Reddit’s promoting options make it easier to successfully join with an engaged viewers.
All examples have been sourced from the Reddit for Enterprise web site.
Dig deeper: Reddit: Your new online reputation challenge
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