290+ Social Media Holidays for Your 2024 Content Calendar [+Template]

Do you rejoice Worldwide Cat Day, Pizza Day, or Discuss Like a Pirate Day?

There are such a lot of observance days worldwide that we, as entrepreneurs, can use to share content material related to our industries. However odds are, you most likely do not acknowledge today till you see your favourite model posting about it.

That‘s why I’ve compiled an inventory of social media observances to your advertising and marketing vacation calendar in 2024 — so you do not have to.

Desk of Contents

Why use a advertising and marketing vacation calendar?

A advertising and marketing vacation calendar may help you intend for trending social media holidays, and determine the observances which can be most related to your model.

For instance, yow will discover alternatives to attach with new and present followers who share an affinity for a selected meals — like popcorn lovers on Popcorn Lover’s Day in March.

Or you may faucet into a typical curiosity — comparable to Tremendous Bowl Sunday for the soccer followers in your target market.

Whereas I do not recommend sharing content material on social media after which including an irrelevant vacation hashtag to it, you may leverage these advertising and marketing holidays to advertise your model in a significant manner.

Not doing so might trigger you to overlook worthwhile alternatives the place your model can be a part of the conversations happening amongst members of your neighborhood.

Downloadable Social Media Vacation Calendar

That can assist you hold observe of all these distinctive holidays, here is a free Social Media Vacation Calendar.

This easy-to-use Excel template will assist you to plan out your content material and format it for various channels like Fb, LinkedIn, X (previously Twitter), and Pinterest.

Use the Above Template to Plan Out Your Social Media Holiday Posts

Rolling Social Media Holidays

First up, I‘ll cowl the social media holidays that may roll round yearly however can drastically change dates. The next holidays don’t have the identical date annually — however they’re completely value including to your social media calendar.

January

• Clear Off Your Desk Day #CleanOffYourDeskDay: Second Monday of January
• Martin Luther King, Jr. Day #MLKDay: Third Monday of January
• Get to Know Your Prospects Day #GetToKnowYourCustomersDay: Third Thursday of Every Quarter (starting in January)
• Community Manager Appreciation Day #CMAD: Fourth Monday of January

February

March

April

• Nationwide Excessive-5 Day #NH5D: Third Thursday of April
• Get to Know Your Prospects Day #GetToKnowYourCustomersDay: Third Thursday of Each Quarter (April)
• Denim Day #DenimDay: Final Wednesday in April
• Nationwide Take Our Daughters and Sons to Work Day #COUNTONME: Fourth Thursday in April
• Arbor Day #ArborDay: Final Friday in April (Might Fluctuate by State)

Might

• World Bronchial asthma Day #WorldAsthmaDay: First Tuesday of Might
• Nationwide Instructor Appreciation Day #ThankATeacher: First Tuesday of the First Full Week of Might

• Nationwide Crimson Nostril Day #RedNoseDay: Final Thursday of Might
• Warmth Consciousness Day #NoFryDay: Final Friday of Might

June

July

September

October

November

December

Nationwide & World Social Media Holidays: 2024

The checklist is not exhaustive (there are plenty of food-specific holidays on the market), and these dates and hashtags should still be topic to alter.

However this can be a nice place to begin for social media entrepreneurs who wish to study extra about what’s trending and the way they will plan their content material in a manner that can be enjoyable and interesting on social platforms.

January 2024 Social Media Holidays

February 2024 Social Media Holidays

March 2024 Social Media Holidays

April 2024 Social Media Holidays

Might 2024 Social Media Holidays

June 2024 Social Media Holidays

July 2024 Social Media Holidays

August 2024 Social Media Holidays

September 2024 Social Media Holidays

• September 11: Nationwide Day of Service and Remembrance #911Day

October 2024 Social Media Holidays

November 2024 Social Media Holidays

December 2024 Social Media Holidays

Ideas for Utilizing Advertising and marketing Holidays on Social Media

1. Prioritize your holidays prematurely.

As I discussed above, the aim is not to take part in each social media vacation on the market. You will wish to select the observances that take advantage of sense for you and your model.

Create an inventory at the beginning of every month — or higher but, annually — of the vacations you may be creating content material for. This can make it lots simpler to work this technique into your content material calendar.

And attempt to unfold the love all through the completely different months of the yr. That manner you may capitalize on seasonal developments, too.

2. Preserve your viewers segments in thoughts.

It‘s doable that all the individuals who work together with your online business gained’t care about all the holidays you resolve to put up about.

That‘s why it’s necessary to make a considerate determination about which observances and conversations you select to hitch on social media.

Use insights out of your purchaser personas to faucet into the vacations that align most carefully with the pursuits of your viewers.

3. Observe the success of your advertising and marketing vacation calendar.

As a marketer, I wish to strive a bunch of various techniques to see what sticks.

I‘d advocate doing that with social media holidays. Particularly if that is the primary time you’re contemplating constructing our a promotion calendar based mostly on observances.

This is what which may appear like:

• Over the course of a yr, you would choose a couple of observances every month to hitch in on social media.
• Then, observe key metrics like impressions and engagements to see which holidays are getting essentially the most traction for your online business.
• And eventually, use these insights to tell your social media vacation participation for the following yr.

Additionally, don‘t be afraid to peek at what different manufacturers are doing for inspiration. It’s superb what goes viral today.

Examples of Social Media Vacation Posts

Talking of inspo, are you able to get impressed? Take a look at a few of my favourite examples of social media vacation posts under.

1. December Holidays — HubSpot

Image Source

On this put up from HubSpot’s very personal social media crew, we created a vacation reward information for entrepreneurs.

In fact, that is considered one of our purchaser personas and likewise a bunch of individuals we very a lot love (we create software program merchandise only for them, in spite of everything! Shout out to Advertising and marketing Hub).

That is one instance of how one can make a social media vacation put up related to your target market whereas integrating mild humor.

2. Valentine’s Day — Afterlight Books

Image Source

Afterlight Books is a romance e-book field subscription service that hit the nail on the top with their Valentine’s week marketing campaign.

You learn that proper — they turned a social media vacation right into a social media week.

Not solely is that pleasant for his or her loyal subscribers, however it additionally capitalizes on considered one of their foremost promoting factors. All of their books are romantic, so it is sensible to make an enormous deal out of essentially the most romantic vacation of the yr!

In case your product or enterprise aligns with a selected vacation, be at liberty to go all out in your marketing campaign.

3. Asian and Pacific Islander Heritage Month — Spotify

Image Source

For Asian and Pacific Islander Heritage Month, Spotify featured a various panel of artists who’re of Asian and Pacific Islander descent.

Within the spirit of the vacation, the model additionally requested every artist why illustration issues to them, which not solely uplifts API voices but additionally honors what heritage months are all about.

Everytime you make a social media vacation put up, take into account tying the content material you’re publishing very carefully with the essence of the vacation.

4. Mom’s Day — Mark and Fold

Image Source

Stationery model Mark + Fold stored it easy with this Mom’s Day put up, which reminds their followers to order a long-lasting reward for the great moms they know.

This put up options minimal images and embodies the model’s skilled, polished tone (with a little bit of sass, in fact).

It’s an incredible instance of methods to hold it easy — no have to go excessive, particularly in case your model is extra understated in nature.

5. First Day of Summer time — Brown College

Image Source

Should you’re on the lookout for an instance of a no-fuss social media vacation put up, look no additional than this instance from a college.

It celebrates the primary day of summer season, which for many college students means a welcome break from faculty. To encapsulate that spirit, it contains a picture of an empty, peaceable, and quiet inexperienced (which is, in actual fact, referred to as the Quiet Inexperienced).

With a quick Instagram caption and a devoted branded hashtag, this social media vacation put up is each efficient and easy, and completely value imitating when you’re undecided what to put up subsequent however know that one other vacation is developing.

6. Halloween — Meta

Image Source

For its Halloween put up, Meta revealed a reel titled “Haunted Home: Trick-VR–Deal with,” which successfully advertises its VR headset product.

It additionally encapsulates the spooky spirit of the vacation by inviting viewers to hitch them in a digital haunted home created by Eli Roth. This is a superb instance of methods to tie a vacation put up into an experiential marketing campaign.

7. December Holidays — JetPens

Image Source

Let’s be sincere: December is chock-full of social media vacation alternatives, so it warrants a second instance on this checklist.

JetPens, an internet stationery retailer, delighted its followers with a present wrapping tutorial (which is simply in regards to the hardest factor to do) that includes a couple of of its stationery gadgets. What a win!

The model each marketed its merchandise and offered helpful data to its followers. Think about taking an identical method together with your posts, the place you each honor the vacation and assist out your viewers.

8. Nationwide Pink Day — Crumbl Cookies

Image Source

Crumbl Cookies gained the social media vacation sport with this put up about Nationwide Pink Day. Its model shade is pink, so it created a giveaway marketing campaign to rejoice the vacation and invited their followers to tag others for an opportunity to win.

This can be a nice instance to observe in case your model colours align with any one of many nationwide shade holidays.

Simply do not forget that lots of these holidays are aligned with a selected trigger.

As an example, Purple Day (March twenty sixth) is designed to lift consciousness about epilepsy, whereas Nationwide Costume in Blue Day (first Friday in March) goals to lift data about colon most cancers.

Social Media Holidays Will Assist You Develop Your Model

Partaking in social media holidays will assist you to create a stronger model voice and share posts about trending subjects, serving to you earn extra followers in the long term.

Whereas it isn’t necessary to rejoice each single social media vacation, being conscious of the vacations may help you brainstorm concepts to your advertising and marketing and implement enjoyable, themed posts into your social media content material calendar.

Editor’s Notice: This put up was initially revealed in January 2017 however is up to date yearly for comprehensiveness.