I run HubSpot’s Advertising and marketing Every day E-newsletter, so I do know fairly a bit about email marketing and why an e mail advertising platform is among the first additions to a marketer’s software belt.
E mail advertising is an efficient solution to interact and nurture leads into loyal prospects. It is also extraordinarily cost-effective — some research present an ROI of $40 for every $1 spent.
Leveraging e mail advertising might be tough, particularly for those who’re making an attempt to develop your listing or handle the huge listing you have already got. Happily there are many e mail advertising providers obtainable to assist.
Listed here are 18 of the very best ones I’ve discovered. I’ve even examined a number of. Let’s dive in.
What’s an e mail advertising service?
E mail advertising providers and software program streamline all your e mail advertising efforts. They’ve a variety of options relying on the service you select — nevertheless, they usually have performance associated to automation, subscription, normal e mail communication, notifications, monitoring, campaigns, integration with different advertising, gross sales, and repair software program, and analytics.
Why is an e mail advertising service necessary?
In the present day, email marketing services continue to be an integral, strategic tool for companies of all sizes throughout all industries — it helps companies construct sturdy relationships with prospects and prospects all whereas shifting them via the client’s journey and sustaining sturdy communication all through.
To not point out, as ESPs proceed to develop, options like A/B Testing, automation, and personalization have made the instruments much more priceless to a marketer seeking to interact with an more and more fragmented viewers.
What to Search for in an E mail Advertising and marketing Service
1. Safety: Email addresses are private and delicate buyer information that you simply’re chargeable for defending. Your e mail advertising service supplier ought to have sturdy precautions in place and use finest practices to guard this information like DMARC email authentication standards.
2. Ease of Use: For those who’re utilizing e mail advertising to nurture and convert prospects, it needs to be straightforward to create an e mail and ship it to your viewers. Search for drag-and-drop options and templated workflows in your e mail software.
3. Viewers Segmentation: Personalization is a key element of a profitable email marketing technique, and for this, you will want viewers segmentation included within the software you select.
4. Automation: Automated workflows, triggered sends, and scheduled emails are all elements of e mail advertising automation that come in useful for small and enormous groups alike. Search for these automated options when selecting an e mail advertising service.
5. Third-Social gathering Integrations: Odds are, you and your workforce aren’t dealing with your advertising duties manually. An awesome e mail advertising supplier will be capable of combine with lots of the different instruments you utilize, particularly a CRM.
6. Knowledge Analytics: Maintain observe of open charges, bounce backs, and CTR with information analytics weaved proper into your subsequent e mail advertising software
7. Buyer Assist: Even after studying your new e mail advertising service software via and thru, you will need assistance from the help workforce sooner or later. Make certain the supplier you select has a useful and accessible buyer help workforce which you could lean on if you need assistance.
Now let us take a look at a few of the finest e mail advertising providers right this moment — certainly one of which you may select to implement at your organization. (And psst: For those who need assistance writing your emails as soon as you’ve got discovered the best supplier, this video may also help you accomplish that seamlessly.)
Finest E mail Advertising and marketing Companies
- HubSpot E mail Advertising and marketing Software program
- Sender
- Moosend
- EngageBay
- Omnisend
- Mailmodo
- Pabbly
- Brevo
- SendX
- Fixed Contact
- Marketing campaign Monitor
- BayEngage
- iContact
- MailChimp
- Canary Mail
- AWeber
- ActiveCampaign
- AutoPilot
- GetResponse
- Ontraport
- Flodesk
For every of the next providers, I’ve listed notable options and pricing particulars. I additionally examined those I had entry to so you will have higher particulars.
1. HubSpot E mail Advertising and marketing Software program
Finest for: E mail advertising that’s powered by CRM information.
Okay, so I could be a bit biased; nevertheless, I am being trustworthy after I say HubSpot’s free email marketing software is safe and straightforward to make use of, has a particularly excessive deliverability charge, and consists of all of the bells and whistles you’d anticipate to see inside an ESP.
HubSpot E mail Advertising and marketing Software program Options
I take advantage of HubSpot E mail Advertising and marketing Software program to create and distribute the advertising e mail publication, so I’m fairly conversant in the software program’s options.
So, here is a walkthrough.
When creating an e mail, I can select from certainly one of many drag-and-drop templates or craft a customized template tailor-made to my model. As soon as I’ve obtained my template, incorporating content material is straightforward and intuitive.
I may also personalize and preview my emails for various recipients primarily based on gadget sort, nation, or listing inclusion — or use a easy personalization token to make sure that every e mail consists of content material particular to every recipient.
When it comes time to ship an e mail, I can use the sensible ship function to make sure recipients obtain my messages at a super time.
Moreover, I can run A/B checks to match completely different variations of an e mail to grasp which one resonates probably the most along with your viewers.
Moreover, I will not have to fret about deliverability—HubSpot maintains a 99% deliverability charge throughout the community for all advertising e mail sends.
Exterior of the e-mail advertising performance, HubSpot affords a variety of stories on my emails’ performances, letting me decide what’s resonating with my viewers so I can optimize my technique accordingly.
Of their email marketing software guide, Enterprise Harbour put it like this:
“By connecting the dots between your advertising, web site, and gross sales exercise, HubSpot is ready to attribute which campaigns affect your gross sales — which implies you may make investments extra in what works and fewer in what would not.”
As an illustration, customers can report on one thing as broad as their general e mail efficiency in Q1, or they get granular and see how one specific lead is interacting with their emails.
Customers may also leverage instruments like HubSpot’s Email Writer and Campaign Assistant to create e mail advertising campaigns.
Lastly, HubSpot’s automation platform makes it straightforward to scale my e mail advertising technique, which is able to assist me rapidly flip leads into loyal prospects.
And if I need assist monitoring my emails’ open charges and different insights, I can leverage our Marketing Analytics & Dashboard Software in tandem.
HubSpot E mail Advertising and marketing Software program Value
Hubspot’s Email Marketing Software (and CRM for small to enterprise firms, for that matter) is free forever. Nevertheless, for those who want enhanced capabilities, paying for one of many upgraded Advertising and marketing Hub plans could also be value it.
2. Sender E mail Advertising and marketing Software program
Finest for: Reasonably priced e mail advertising platforms with excessive inbox deliverability.
Sender is an all-in-one advertising automation platform that goes past simply providing a primary e mail advertising service.
Sender Options
After testing Sender, I’ve discovered that it is a highly effective but reasonably priced e mail advertising service and supplier with accessible, premium options.
I can use the automation builder module with highly effective conditional flows to construct a collection of e mail and SMS steps that may hearth primarily based on rapidly definable set off circumstances corresponding to cart abandonment, product buy, hyperlink clicks, e mail opens and extra.
Its Segmentation function permits me to group my subscribers primarily based on highly effective concerns corresponding to primary data, engagement, and customized fields.
Together with emailing, I can select from a spread of strong and extremely responsive popups or embeddable types, customise them with my model, and provide and deploy it on my touchdown pages and web site very quickly.
With Sender’s SMS capabilities, I can sync my emails and SMSes as quick, one-off broadcasts or schedule them collectively for a later date and time simply in just some clicks.
Sender Value
I really like that Sender’s pricing plans are wallet-friendly at each worth level. Its Free Eternally plan comes with all the highest premium options.
The options embrace automation and segmentation, aside from the power to take care of 2,500 contacts and ship a most of 15,000 emails each month.
Its paid plans begin at simply $15.83 monthly for the power to ship as much as 60,000 emails a month.
3. Moosend E mail Advertising and marketing Software program
Finest for: Creating automation and sending customized emails.
Moosend is an e mail advertising and advertising automation platform that provides a wide range of options at an reasonably priced worth.
Moosend Options
By testing Moosend’s platform, I discovered it permits me to rapidly craft e mail publication campaigns, touchdown pages, and subscription types to seize, nurture, and convert my viewers.
With the drag-and-drop editor, I can both create an e mail publication from scratch, utilizing interactive parts like movies, or use one of many responsive e mail templates.
I may also use superior automation options to construct particular campaigns for segments of my viewers or create customized workflows, corresponding to welcome, engagement, or deserted cart sequences.
The true-time reporting and analytics instruments provide you with measurable outcomes about marketing campaign efficiency and consumer engagement, enabling me to make knowledgeable, data-backed choices.
Then, I can use the A/B Testing function to search out the very best factor variations for my audience to optimize my e mail advertising technique for higher outcomes.
I particularly admire that Moosend simplifies each side of constructing and testing a marketing campaign into steps and offers accessible assets for brand new customers.
Moosend Value
Moosend’s pricing mannequin is subscriber-based and consists of three pricing tiers. The 30-day free trial consists of most options and permits customers to ship limitless e mail campaigns.
The Professional plan begins at $9 monthly and permits subscribers to ship limitless emails, create automation workflows, types, and touchdown pages, and ship transactional campaigns to as much as 500 contacts.
The Enterprise plan relies on customized pricing and affords extra superior performance and extra help.
4. EngageBay E mail Advertising and marketing Software program
Finest for: Account-based e mail advertising and social media advertising.
EngageBay is an all-in-one advertising, gross sales, and buyer help software program designed particularly for small companies.
EngageBay Options
With EngageBay’s highly effective platform, I can launch customized e mail campaigns, design beautiful touchdown pages, seize leads via types, and rapidly shut offers.
The visible multistep automation builder helps me automate probably the most complicated duties with out writing a single line of code.
I can select from varied triggers that may launch workflows and create customized workflows for varied eventualities, together with drip campaigns, cart abandonment alerts, welcome emails, and birthday needs.
Social media is a robust channel for lead technology.
With EngageBay’s social media administration, I can interact with my social viewers with a single software. Handle your Instagram, Fb, Twitter, and LinkedIn accounts, and use streams to maintain observe of retweets, mentions, posts, and occasions.
I may also make the most of social listening to search out out what’s trending and what your viewers is speaking about. To publish forward of time, customers can schedule their posts neatly for the very best conversion charges.
EngageBay Value
EngageBay affords four plans. The Free plan consists of important options to assist small companies get began. The Professional plan begins at $101.99 for limitless contacts and affords account-based advertising, superior automation, visitors analytics, and different professional instruments that can assist you scale what you are promoting successfully.
5. Omnisend E mail Advertising and marketing Software program
Finest for: Creating customized workflows.
Omnisend is an easy-to-use platform that provides automation workflows for any stage of the shopper journey.
Omnisend Options
What I consider separates Omnisend from different e mail advertising instruments is the omnichannel functionalities, which provide higher management over how and the place customers join with their viewers.
Whereas testing the automation workflow, I discovered I can add e mail, SMS, push notifications, Fb Messenger, WhatsApp, and extra.
As an instance I am making an attempt to achieve a particular viewers that may not reply effectively to conventional e mail communication. In such a case, utilizing a software like Omnisend may also help me construct and handle extra personalized, focused communication workflows.
This may not solely assist me higher join with my viewers but in addition present a much less disruptive, extra customized expertise for my contacts.
Omnichannel options mixed with user-friendly segmentation imply I can ship the best message to the best particular person on the proper time on the best channel.
Omnisend additionally affords templates for e mail seize, campaigns, and automation workflows so I can get began rapidly.
Omnisend Value
Omnisend has three pricing plans — certainly one of which is free with very restricted capabilities in addition to a customizable professional plan. Its plans include a free trial so you may experiment with the service to find out what works finest for you.
6. Mailmodo E mail Advertising and marketing Software program
Finest for: Creating and sending AMP emails.
Mailmodo is a complete email marketing software that helps marketers create app-like experiences in email without coding.
Mailmodo Features
By testing Mailmodo, I found that it could help email marketers like myself build and scale their email automation engine with an intuitive visual builder that has drag-and-drop workflows to automate time-based drip series.
It makes checking responsiveness for different devices easy and has an in-built open rate suggestions feature to fix errors in an email before sending it.
I especially love that Mailmodo’s AMP technology allows me to add calendars, forms, surveys, live ratings, reviews, polls, and widgets to gamify emails like spin the wheel, quizzes, etc., inside the email to reduce redirections and boost engagement.
Mailmodo Price
Its Lite plan begins from $39 and lets customers ship emails to 2,500 contacts and 20,000 e mail sending credit. Its Professional plan prices $99, permitting customers to ship emails to 2,500 contacts with a month-to-month restrict of 25,000 sends.
Lastly, its Max plan is priced at $249 and lets subscribers ship emails to 2,500 contacts with a month-to-month restrict of 37,500 sends. If you wish to attempt Mailmodo earlier than shopping for, its pricing plans embrace a free trial interval.
7. Pabbly E mail Advertising and marketing Software program
Finest for: Delivering bulk emails.
Pabbly Email Marketing is an e mail advertising software program that allows you to ship bulk emails both by connecting through SMTP or exterior SMTP.
Pabbly E mail Advertising and marketing Options
Pabbly offers entry to SMTP routing, workflow automation, e mail scheduling, and far more with none restrictions.
With the assistance of selling automation and autoresponders included within the software, I discovered I can schedule emails upfront and create triggers to keep away from handbook follow-up responses.
Moreover, Pabbly affords responsive e mail templates and a drag-and-drop e mail editor for straightforward customization.
The e-mail monitoring function permits me to trace information corresponding to bounce charge, open charge, and click-through charge so I can enhance upon my e mail advertising and campaigns.
Pabbly E mail Advertising and marketing Value
Pabbly affords multiple plans primarily based in your variety of subscribers. Its free plan means that you can ship limitless emails to as much as 100 subscribers, and a sophisticated plan is tailor-made to web sites with massive audiences.
8. Brevo
Finest for: Sending automated nurturing and textual content message campaigns.
Brevo is an e mail advertising platform that helps prospects ship a complete of over 30 million automated emails and textual content messages daily.
Brevo Options
My favourite Brevo function is its forms tool that enables me to gather new leads, which I can then phase into particular lists and enter into e mail nurturing campaigns.
As an instance I am undecided find out how to kick off my e mail nurturing marketing campaign. No downside. Brevo has workflows that present entry to a lot of pre-made automation campaigns tailor-made to my particular targets.
If I wish to run a extra nuanced e mail nurturing marketing campaign, I can all the time create a marketing campaign from scratch to satisfy my particular enterprise wants.
Brevo Value
Brevo has four main plans: one free, two between $9 and $18 monthly, and one enterprise plan that requires a personalized quote. The plans fluctuate in value primarily based on the variety of emails despatched per day/ month.
9. SendX E mail Advertising and marketing Software program
Finest for: Offering visible e mail advertising efficiency information.
SendX is an intuitive, reasonably priced, and feature-rich e mail advertising software program for entrepreneurs and enterprise homeowners.
SendX Options
With SendX, I can ship limitless emails to opted-in subscribers throughout all pricing plans. Customers get charged per subscriber – not per e mail despatched – irrespective of what number of lists, tags, or segments you’ve gotten them in.
Whereas testing, I found I may optimize my e mail campaigns primarily based on 30+ parameters, together with previous open habits, time zone, area title, e mail consumer, ISP, and many others.
I can automate my e mail advertising with a rule-based interface and ship the best message to the best consumer utilizing e mail drip sequences and viewers segmentation.
SendX may also assist customers develop their e mail lists with types and popups. Customers even get pre-built e mail templates, which they will additional design with the drag-and-drop e mail editor with out HTML.
The software additionally encompasses a heatmap report for several types of campaigns to present you a fast visible overview of which CTAs are working and which hyperlinks individuals are clicking.
SendX Value
SendX’s pricing relies on the variety of subscribers you’ve gotten. For 1,000 subscribers, plans begin at $7.49 monthly for the annual subscription (or $9.99 for a month-to-month subscription). In addition they provide a 14-day free trial.
10. Fixed Contact E mail Advertising and marketing Software program
Finest for: Creating e mail drip campaigns and easy-to-use templates.
Constant Contact is a well-liked e mail advertising service that works effectively for a lot of industries.
Fixed Contact Options
I admire that the service comes with over 100 e mail templates that I can both use as-is or customise. As soon as my e mail seems to be good, I can simply schedule it to ship to my contacts at any time I select.
Along with drip e mail campaigns, I may also have emails exit at a daily cadence to rejoice particular occasions — for instance, I may have a daily e mail exit on every buyer’s birthday.
As soon as an e mail contact listing is uploaded, bounces and unsubscribes are robotically up to date. Fixed Contact additionally has “Plus” options that permit me to execute particular kinds of campaigns, corresponding to coupon affords, donation collections, or surveys.
Fixed Contact Value
Fixed Contact has three plans relying on the options you want that begin at $12, $35, and $80 monthly. The value differentiation is expounded to your variety of contacts.
It affords a free trial, so you may experiment with the service previous to committing to it.
11. Marketing campaign Monitor E mail Advertising and marketing Software program
Finest for: constructing customized emails.
Campaign Monitor prides itself on offering highly effective, customized e mail advertising instruments which might be easy and straightforward to make use of.
Marketing campaign Monitor Options
Its drag-and-drop e mail editor is intuitive, and the included analytics make it easy to optimize my e mail technique and create focused buyer segments.
Personalization is essential for marketing campaign monitoring.
It makes use of information to extend customized content material and inform my listing segmentation, boosting my engagement. It additionally affords a visible advertising automation software so I can create a singular buyer journey at scale.
To not point out, Marketing campaign Monitor has an in depth library of resources obtainable to assist customers develop into e mail advertising execs.
Marketing campaign Monitor Value
There are three major plans you may select from with Marketing campaign Monitor starting from €10 as much as €149 monthly.
You’ll be able to select to pay yearly somewhat than month-to-month and make the most of the choice to pay per marketing campaign if that schedule works higher on your wants.
12. TargetBay E mail Advertising and marketing Software program
Finest for: Shopify e mail advertising and SMS advertising
TargetBay is an all-in-one e mail advertising service with over 380 e mail templates, drag-and-drop performance, pop-up builder, SMS advertising, coupon builder, e mail automation, A/B testing, superior stories, sign-up types, and extra.
TargetBay Options
TargetBay’s modern platform permits me to generate gross sales and can assist me till the leads convert to prospects.
After testing it, I counsel utilizing its sign-ups to seize leads and designing engaging emails with over 380 pre-written content material templates.
I additionally counsel segmenting your subscribers to ship related and focused emails that may have extra possibilities to get opened or clicked and including coupons with TargetBay’s very personal coupon builder.
With TargetBay, I can arrange e mail automation to maintain communication with my subscribers going.
With TargetBay’s easy-to-use interface, I may also A/B take a look at each factor of my e mail to search out the very best working e mail for my subscriber listing. That is executed utilizing correct real-time information on the e-mail marketing campaign efficiency.
TargetBay’s Value
TargetBay has a endlessly free plan with a 2500 e mail restrict monthly and a 250 subscriber restrict/monthly. The essential paid plan begins from $10.
If you wish to discover TargetBay earlier than making a decision, they supply a free 14-day trial interval in its pricing plans
13. MailChimp E mail Advertising and marketing Software program
Finest for: Actionable information insights to enhance your e mail advertising technique.
Over time, MailChimp has added touchdown pages and varied advert instruments to its capabilities, however its e mail advertising service stays its declare to fame.
MailChimp Options
MailChimp has hundreds of thousands of consumers in over 175 nations and it use the information it collects off these prospects to offer customers with actionable insights to enhance their e mail technique.
The software is versatile sufficient for an enterprise firm, but easy sufficient for somebody simply getting began with their startup’s e mail advertising technique.
Better of all, MailChimp has over 300 integrations that assist you to customise the software to what you are promoting. Through the use of these integrations to additional personalize your advertising, you will get probably the most out of your e mail technique.
MailChimp Value
MailChimp affords 4 plans, starting from free to $350 monthly. Other than the free plan, your month-to-month cost will increase with the variety of contacts you’ve gotten, relying on the choice you select.
14. Canary Mail E mail Advertising and marketing Software program
Finest for: AI e mail administration and superior safety.
Canary Mail is your go-to e mail consumer for those who’re in pursuit of AI-powered productiveness, superior safety, and a extremely customizable e mail expertise.
Canary Mail Options
Canary Mail affords a complete e mail answer. I like that its AI Copilot helps me craft wonderful content material with eye-catching topic traces and persuasive e mail physique copy.
The app’s AI categorization intelligently organizes my inbox, ensuring that necessary responses and suggestions from my campaigns are entrance and middle.
Canary Mail’s SecureSend and PGP help be certain that delicate marketing campaign information and communications stay locked down.
Relating to customization, the app affords varied choices: customized swipe and thread actions, customized snooze occasions, and a customizable interface with darkish and lightweight mode choices.
Moreover, the learn receipts function helps me observe when my marketing campaign emails are opened, giving me real-time suggestions on my content material’s engagement.
Canary Mail Value
Canary Mail affords a flexible pricing construction. The annual subscription for iOS, macOS, and Android is $20/yr every.
15. AWeber E mail Advertising and marketing Software program
Finest for: Small companies and entrepreneurs simply beginning to construct their e mail lists.
Aweber is an e mail platform constructed particularly for small companies and entrepreneurs.
AWeber Options
The aim of AWeber is to make it easy for individuals who are simply getting began with e mail advertising to phase their contacts, design knowledgeable e mail, and begin nurturing leads.
Clients reward AWeber for its deliverability — AWeber’s deliverability workforce displays their servers across the clock to make sure your marketing campaign persistently reaches the inboxes of your recipients.
Aweber Value
AWeber affords multiple plans starting from free to $899.
16. Ortto E mail Advertising and marketing Software program
Finest for collaborative e mail advertising groups.
Ortto differentiates itself from its opponents with its visible advertising instruments.
Ortto Options
I am a fan of how all the things from Ortto’s e mail editor to its automation software is about as much as work through a drag-and-drop interface, making the system intuitive and straightforward for me to make use of.
Ortto affords collaborative instruments to assist groups work collectively successfully — it permits me to rapidly share my work with my workforce, making certain everyone seems to be on the identical web page earlier than I launch a marketing campaign.
And with the “annotate & collaborate” function, I can rapidly mark-up a buyer journey and ask my workforce for suggestions and help.
Ortto Value
Ortto affords three plans, which vary in worth between $509/m and $1699/m.
17. Ontraport E mail Advertising and marketing Software program
Finest for creating detailed e mail advertising campaigns.
Ontraport affords a full suite of selling automation instruments together with ecommerce performance for companies with on-line shops.
Ontraport Options
Ontraport’s visible marketing campaign builder means that you can create detailed campaigns to interact your viewers.
You’ll be able to create a marketing campaign from scratch or faucet into {the marketplace} the place they provide dozens of the most typical advertising campaigns to select from, together with deserted cart nurturing or webinar sign-up and follow-up.
The service additionally offers perception into detailed stories so you may acquire perception into your pipeline, visitors sources, and conversion timelines.
Ontraport Value
Ontraport’s basic plan begins at $24 monthly and its costliest plan, Enterprise, begins at $249 monthly.
Select Your E mail Advertising and marketing Service
Throughout my time in e mail advertising, I’ve discovered that the majority e mail advertising instruments provide the necessities wanted to craft a primary e mail publication.
Nevertheless, there are fewer choices if I desire a vary of top-notch options corresponding to full customization, obtainable help, and information evaluation.
Moreover, entrepreneurs like myself usually favor combining our email marketing service with a CRM to offer even higher performance that may influence e mail advertising, gross sales, and repair efforts.
However take it from me: One of the best e mail advertising software for you depends upon your workforce’s targets and specific wants. So overview the choices I supplied and the providers’ product and pricing pages to get began.
Editor’s observe: This publish was initially printed in April, 2019 and has been up to date for comprehensiveness.