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By Kelly Forst June 18, 2024
You’ve heard the recommendation — ship customized, focused emails, welcome subscribers to your record, acknowledge buyer milestones and celebrations, and so forth.
However do you know there are several types of emails that will help you do every of these issues?
You don’t have to make use of all of them, however let this record aid you discover the easiest way to achieve your viewers. Listed below are 15 varieties of advertising and marketing emails for each function.
Overview: 15 varieties of advertising and marketing emails
1. Transactional emails
These emails purpose to not market to prospects or prospects, however to supply a receipt of an motion taken or request submitted.
Examples of transactional emails embrace order confirmations and receipts, delivery notifications, subscription confirmations, password reset emails, account creation, and extra.
However that doesn’t imply transactional emails need to be boring. For instance, try this transactional electronic mail from the sneaker firm Allbirds. This electronic mail infuses the model’s persona whereas reminding prospects about its animal welfare and sustainability mission.
2. Welcome emails
The aim of this electronic mail is to kick off a powerful relationship.
Welcome emails are the primary electronic mail in a bigger marketing campaign. A welcome marketing campaign is a collection of automated emails that get delivered to new subscribers over the primary few days of their subscription.
These emails ought to thank readers for becoming a member of your record, set expectations round the kind of content material you’ll ship, ship your incentive, and ship any info they should learn about your or your small business.
Bonus factors should you reaffirm the worth your new subscribers will obtain from becoming a member of your record or buying your product. The mattress firm Casper exhibits us an awesome instance of this.
Associated: Welcome email campaigns: How to onboard new subscribers
3. Nurture emails
A nurture electronic mail helps a prospect transfer via the marketing funnel, from preliminary engagement to conversion.
Nurture emails are automated and customarily tied to a lead magnet — one thing you give to folks once they subscribe to your electronic mail record. These kinds of emails embrace focused content material primarily based on the lead magnet they downloaded. The aim is to encourage prospects to transform to prospects.
Nurture emails ought to embrace beneficial content material or unique presents like reductions.
Associated: Email automation for beginners: See how to get better results in less time
Promotional emails are one-off emails or broadcasts despatched to an viewers of prospects or earlier prospects. These kinds of advertising and marketing emails purpose to advertise a product, service, or limited-time sale. It makes it straightforward to transform subscribers to prospects.
Promotional emails can even invite subscribers to an occasion or webinar.
Take a look at this promotional electronic mail from Freshly, selling their Finish of Summer season sale. They did an awesome job showcasing how a lot cash prospects save as much as their fourth order.
5. Digest emails and newsletters
Newsletters are a sort of electronic mail that any enterprise, together with creators, bloggers, small enterprise homeowners, and extra, sends subscribers usually.
Newsletters can embrace firm updates, new weblog posts or podcast episodes, related articles, or curated information from respected sources. They can assist you determine thought management and construct a relationship with subscribers with beneficial content material.
Plus, if in case you have a weblog or a podcast, you will have an RSS feed. With a software like AWeber, you possibly can routinely put your content material in an electronic mail with out replicating your efforts.
Watch how:
Right here’s an instance of AWeber’s customer newsletter. Every week we ship high-value content material, our most up-to-date three weblog articles, bonus ideas, and extra.
6. Re-engagement emails
Generally, subscribers cease opening and studying your emails. That’s okay — it occurs to everybody.
However that doesn’t imply that these subscribers are a misplaced trigger. Re-engagement emails can assist you remind your inactive subscribers in regards to the worth that you just provide them.
Restaurant reservation app Resy despatched their inactive subscribers an electronic mail reminding them use the app to seek out eating places to dine at.
Professional tip: Are subscribers nonetheless not participating together with your messages after sending a re-engagement electronic mail? It might be time to unsubscribe them out of your record.
It is a good factor in your electronic mail advertising and marketing. Unloading inactive subscribers will increase your open fee. When inactive individuals who wouldn’t open the message regardless aren’t skewing the speed, it makes it simpler to inform when your content material does (or doesn’t) resonate together with your energetic viewers.
7. Storytelling electronic mail
Storytelling emails are one of many extra fascinating varieties of advertising and marketing emails. The objectives of many emails to date have been to drive gross sales or re-engagement. These emails assist construct your model story and construct deeper relationships together with your subscribers.
Tales assist folks join. They construct emotional connections and let readers relate to you. Creator and entrepreneur Ramit Sethi continuously incorporates tales into his each day emails — each his personal tales and people of his profitable prospects.
Test it out:
8. Focused emails
Focused emails contain segmentation — breaking your subscriber record into classes. You possibly can section primarily based on demographics, prior purchases, pursuits, or latest engagement together with your emails.
As an example, should you promote attire, you possibly can ship a focused electronic mail selling a sale on hats to a section of shoppers who lately bought a hat.
Associated: Email tags for marketing 101: Understanding tagging and segmentation
9. Problem or course emails
Email challenges and email courses could be a lead magnet or perhaps a paid digital product. The concept is to ship a lesson each day, weekly, or month-to-month.
See under for a marketing campaign template you possibly can add to your AWeber account. Use it as a place to begin in your personal electronic mail course.
10. Cart abandonment emails
Have you ever ever added one thing to your buying cart after which not adopted via on a purchase order? That’s known as cart abandonment. And sensible electronic mail entrepreneurs ship cart abandonment emails to remind their prospects that they left one thing behind.
Cart abandonment emails optimize gross sales. Take deserted cart emails to the subsequent stage by providing a reduction on the product that your subscriber was taking a look at. That may decrease the barrier to buy and your subscriber will doubtless be ok with your model after receiving that form of customized provide.
See how Food52 known as consideration to a subscriber’s deserted cart on this electronic mail.
11. Launch electronic mail
These kinds of emails are used for a really particular function: to announce a brand new product, service, or characteristic.
Launch emails are the most effective methods to let subscribers learn about issues that might assist them obtain their objectives. Plus, tease your launch forward of time in your web site or touchdown web page and let guests join early updates.
12. Milestone electronic mail
Have a good time your subscribers’ successes, birthdays, and anniversaries with a milestone electronic mail. Any such electronic mail builds model affinity by recognizing buyer loyalty and main accomplishments.
As an example, at AWeber, we like to acknowledge our prospects’ subscriber progress. We all know it takes lots of laborious work to construct your subscriber base and wish to assist our prospects rejoice these milestones.
To do this, we ship milestone badges that prospects can share on their social media profiles.
13. Survey electronic mail
Survey emails can provide perception so you possibly can create content material that resonates together with your subscribers. Gathering suggestions by way of a survey electronic mail can be the most effective methods to spherical up testimonials to make use of as social proof.
See how Ritual makes use of a survey electronic mail to ask subscribers to fill out a brief survey.
14. Privateness coverage updates
Emailing subscribers about updates to your privateness coverage might not appear necessary to your advertising and marketing technique. Nonetheless, transparency and knowledge safety are an enormous precedence for a lot of conscientious shoppers.
Even in case you are not legally required to take action, these updates strengthen belief in your model. Simply preserve it direct and informative. Not like transactional emails, the place you possibly can assert model identification, these are strictly enterprise.
15. Inspiration/academic emails
Encourage or present prospects new methods to take pleasure in your services or products. These kinds of emails provide free ideas and concepts in a single message.
For instance, should you promote jewellery or attire, put collectively a fast type information for the season. It could actually work with nearly something you provide so long as you might be displaying readers get the profit you’re showcasing.
Are you leveraging several types of emails?
It doesn’t matter what varieties of emails you ship, they aid you accomplish your objectives. Attempt a couple of several types of emails this month and watch as your viewers falls into place.
Prepared to start out sending with AWeber? Get AWeber for free today!
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