11 Classic Examples Of Exceptional Jingle & Slogan Writing

One of the best copywriting makes an emotional connection that leaves your viewers craving extra.

How will you make this type of memorable impression in your target market?

The slogans and jingles utilized by main manufacturers are designed to stay within the viewers’s thoughts.

That means, months and even years later, you could catch your self buzzing a tune from a industrial or reciting a catchy slogan.

On this article, you’ll discover 11 examples of the preferred slogans and jingles in promoting and be taught the copywriting methods that make them so compelling.

11. Motel 6: “We’ll Depart The Mild On For You.”

This Motel 6 slogan was born in one of the simplest ways: as an ad-libbed line-turned-instant success – and an ideal illustration of the motel model and its values.

Created off the cuff by NPR persona Tom Bodett, this slogan was an optimum technique to convey the resort chain’s welcoming spirit, inexpensive costs, and common availability.

A slogan that has lasted greater than 30 years with no indicators of stopping, it clearly stands for what Motel 6 is making an attempt to speak.

And it’s working.

If it isn’t broke, don’t repair it.

10. Maybelline: “Possibly She’s Born With It. Possibly It’s Maybelline.”

Used since 1991, the slogan was the anchor for “the number one cosmetics company in America” and its promoting.

It made it till 2016, when it was changed by the model’s new “Make it Occur” tagline. However not earlier than it was voted “most recognizable” over the past 150 years by Advertising Week in 2013.

9. Crimson Bull: “Crimson Bull Offers You Wings.”

Crimson Bull has been a revolutionary product making a revolutionary expertise because the Austrian firm’s inception in 1987.

And what higher means to try this than with a slogan like “Crimson Bull provides you wings” for an power drink that was going to vary your day, and finally your life?

The one downside was, Crimson Bull wasn’t providing way more than the typical cup of espresso by way of a jolt (by way of caffeine). And the U.S. District Courtroom of the Southern District of New York determined that the slogan was misleading customers.

The additional pep in your step – or “wings” as Crimson Bull known as them in its advertising – was deemed ambiguous and Crimson Bull paid out a $13 million settlement.

8. Skittles: “Style The Rainbow.”

Remarkably, even a long time after it was created, the slogan for Skittles, “Style the rainbow” has finished lots proper.

What started in 1963 below the identify “Glees,” Skittles have develop into the most popular non-chocolate candy in America with its iconic slogan.

Certain, being a tasty sweet helps.

However the model’s advertising has discovered a technique to preserve the identical slogan all through a number of generations, all whereas successfully speaking with its viewers in a means that has saved us listening, watching, and even laughing.

The slogan has helped convey an attractive picture for its product and its relationship with the “rainbow” reference, a connection it can probably at all times – no less than for the overall future – be related to.

And for good cause.

7. McDonald’s: “I’m Lovin’ It.”

One other jingle that was communicated – no less than at first – by a well-known persona was McDonald’s long-running slogan of “I’m lovin’ it,” which received help from Justin Timberlake in 2003 when it launched.

The fast-food firm’s marketing campaign was anchored across the J.T. music by the identical identify, which grew to become one among Timberlake’s full-length songs on his album on the time.

McDonald’s spent $1.37 billion in promoting in 2003 when the marketing campaign launched, which led to an 11% enhance in gross sales that yr ($17.1 billion).

So, yeah, you might say it labored.

6. Marines: “The Few. The Proud. The Marines.”

Used since 1977, “The Few. The Proud. The Marines.” has remained one of many Marines’ major recruiting slogans, however it hasn’t been the one one.

Different, related slogans have been used (i.e., “If everyone might get within the Marines, it wouldn’t be the Marines”) however none have lasted so long as “The Few. The Proud.”

Every supplemental slogan has served a distinct purpose to the Marines recruiting missions by way of wants of the navy department all through totally different generations, in line with the Marine Instances.

“The Few. The Proud.” was practically dropped in 2016 after the group explored different potentialities however made a proud return to the Marines’ advertising technique after a brief hiatus in 2017.

“‘The Few. The Proud.” does an important job distinguishing (the Marines) from the opposite branches (of navy) and making us prestigious to recruits, however it doesn’t say something about what we do or why we exist,” mentioned Lt. Col. John Caldwell, a spokesman for Marine Corps Recruiting Command, to the Marine Corps Instances in 2016.

5. Military: “Be All You Can Be.”

Whereas the Military has since stopped utilizing its “Be all you will be” slogan, its influence can not and has not been ignored.

And it nonetheless resonates at the moment.

The slogan was utilized by the land warfare service department from 1980 via 2001 and was ultimately changed by a number of new makes an attempt to successfully attain its target market.

First got here “An Military of 1,” which ran from 2001 to 2006 however didn’t present the identical success as “Be all you will be.”

That was ultimately changed by the quick salute “Military sturdy” in 2006, which was profitable, however didn’t carry the same type of message as “Be all you will be,” in line with Sergeant Main of the Military Daniel Dailey.

“‘Be All You Can Be’ was a nationwide identification to the Military … it’s nonetheless at the moment,” Dailey mentioned. “I can say ‘Be All You Can Be’ and folks simply – it was the nationwide identification to the Military.”

That’s a slogan that’s definitely implanted in many people who grew up round that 21-year stretch of “Be all you will be” messaging. I do know I’m one among them.

4. Burger King: “Have It Your Approach.”

The fast-food chain’s most profitable slogan so far, “Have it your means” was a revolutionary call-to-action for Burger King’s prospects to order what they need, how they need it.

It’s simply Burger King’s most well-known slogan in a battle that was dedicated to catching as much as McDonald’s whereas additionally keeping off different chain challengers. The slogan helped (the best it could).

BK ditched the phrase in 2014 and has since changed it with a number of new slogans, together with the “Be your means” slogan and, most just lately, “Really feel your means” slogan, each apparent performs on the unique jingle.

3. GEICO: “15 Minutes Might Save You 15% or Extra on Automobile Insurance coverage.”

GEICO spends greater than a billion {dollars} a yr to inform potential prospects they may get monetary savings in the event that they use it as their insurance coverage firm.

It was the top brand advertiser on YouTube in 2019, and it reveals.

Everyone knows the slogan – and the humorous commercials that always accompany it.

It’s easy, concise, and communicated throughout a mess of mediums: swap to GEICO and also you’ll get monetary savings.

It’s additionally (principally) true, in line with a study by Forbes.

Catchy, easy-to-remember, and, most of all, respectable in its declare – the GEICO recipe for achievement has helped construct one of the noticeable manufacturers in America.

It additionally helps to have deep pockets, A.Ok.A. price range.

2. Farmer’s Insurance coverage: “We Know A Factor Or Two As a result of We’ve Seen A Factor Or Two.”

One other insurance coverage firm making massive noise in a clouded insurance coverage market is Farmer’s.

Competing amongst a number of the most notable commercials in rotation (see: Geico, State Farm, All State), Farmer’s nails this slogan that’s primarily based on real-life details and statistics and in addition relays a message of confidence and belief to its prospects.

Constructed round the concept that Farmer’s has handled some seemingly unbelievable insurance coverage claims – and correctly taken care of these concerned and lined by Farmer’s – the automotive insurance coverage company-turned multi-line, multi-company insurer and monetary companies group even has Unbelievable Claims part on its web site to again up its declare.

It’s powerful to cope with excessive spenders like GEICO, however no less than when Farmer’s does it, it drives dwelling a powerful and significant (and true!) slogan that may assist put prospects comfy.

1. Nike: “Simply Do It.”

The facility of the most effective slogan of the a number of a long time comes from not simply its longevity, however its general influence, not simply on the health and footwear industries, however in highly effective and significant walks of life.

That it might additionally assist shift the trade when Nike wanted it most makes it that significantly better, too.

Aiming to achieve market share from different manufacturers like Reebok, promoting govt Dan Wieden created the game-changing slogan on Nike’s behalf from two unusual places in 1988, additional including to the longstanding tagline’s lore.

“It was concerning the final assertion of intention,” Liz Dolan, former chief advertising officer at Nike, advised The Washington Post. “It needed to be private.”

And it was and continues to be.

Simply as momentous as its help to serving to Nike develop into the worldwide powerhouse it’s at the moment is the flexibility it has needed to adapt and proceed to nonetheless encourage to this present day.

From Colin Kaepernick and his stance against social injustices to girls’s equality and admiration, to being a big a part of a number of the gutsiest performances by athletes the world over, Nike’s message has persistently motivated people to be sooner, stronger, and higher.

“Simply do it” has solely grown in depth and effectiveness as Nike continues to make the most of the message and the underlying drive-home level in all of its overarching messaging.

It’s advanced right into a cultural rally cry for standing up for what’s proper, preventing your hardest, and making an actual influence that isn’t restricted to the sector, courtroom, or rink.

Nike will proceed to make use of the notorious tagline for a lot of extra years to return, and it’ll likely keep winning by doing so and shifting with the occasions.

Slogan Writing Suggestions and Assets

Prepared to jot down a catchy slogan on your model?

Listed below are some assets that can make it easier to sharpen your writing expertise.

Incorporate your model’s predominant key phrase phrase like Geico or identify like Maybelline to make sure your viewers remembers crucial a part of your message.

Conclusion

Should you immediately acknowledged or had music come to thoughts when seeing one among these examples, congratulations.

It simply proves that slogans and jingles have the sort of endurance you need in your promoting and advertising.

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Featured Picture: Shutterstock/Yuliia D