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We not too long ago discussed whether or not or not shoppers need manufacturers to make social statements with our sister publication, The Hustle. The principle consensus is as an alternative of creating broad social media statements, shoppers need manufacturers to make tangible adjustments to enhance broader communities.
Nike and Dove are doing simply that with their current partnership which is extremely on-brand and has the potential to make a constructive impression.
Final month, Nike and Dove introduced a brand new initiative known as Body Confident Sport — a package deal of teaching instruments and sources to construct physique confidence amongst 11 to 17-year-old ladies via participation in sports activities.
The 2 manufacturers performed a worldwide survey of two,000 contributors to higher perceive traits associated to women’ participation in sports activities worldwide. The survey discovered:
- 45% of ladies drop out of sports activities throughout their teenage years on account of impacts on physique picture and vanity related to puberty
- 74% of the ladies surveyed stated their coaches positively impacted their confidence
Physique Assured Sport equips coaches with the instruments and sources they should instill confidence of their feminine athletes, making them extra prone to proceed taking part in sports activities.
Collaborating in sports activities has varied benefits for girls and ladies together with:
- Elevated confidence and vanity
- Decreased threat of well being points like breast most cancers and osteoporosis
- Higher educational efficiency
- Elevated management, teamwork, and goal-setting abilities
Why this partnership is smart for Dove and Nike
Dove has been a champion for constructive physique picture for years. By the Dove Self-Esteem Undertaking, the model has developed varied campaigns and sources to help physique literacy and confidence in younger ladies worldwide.
As a number one health attire model, Nike has a vested curiosity on the planet of athletics and is concentrated on rising ladies’ participation in sports activities.
Earlier this yr the model premiered “You Got This” — a YouTube collection highlighting the impression of athletic participation for younger ladies. Nike additionally partnered with Spotify to develop the Make Moves Fund, which awarded grants to UK-based organizations that help bodily and artistic actions for women.
The Physique Assured Sport initiative is an instance of firms placing sources behind a social trigger that aligns with every model’s values and buyer base.
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