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A typical query I hear from new SEOs is why Google is just not taking motion towards the spam I reported to them. A competitor or web site is rating nicely as a result of it paid for backlinks or is spamming Google in a method or one other, why does that web site nonetheless rank days, weeks or months after I submitted a spam report?
Google answered that query earlier than saying possibly these spam links aren’t benefiting the site and the hyperlinks ar being ignored by Google?
However yesterday, Google’s Gary Illyes stated in a Google web optimization office-hours from December 2023 another excuse. He stated that Google doesn’t all the time act instantly on these experiences. As a substitute, they take that suggestions to the engineering workforce to determine automated and algorithmic methods to cope with the spam. And that may take months and months for something to vary in search.
Gary stated on the 13:19 mark within the video, “we’re utilizing these experiences to enhance our algorithms generally.” “And we do not take particular person actions on them, on every certainly one of their experiences,” he added.
Right here is the video embed with these particulars:
Earlier within the video, John Mueller was requested why is shopping for hyperlinks from third-party web sites towards Google’s tips. John replied, “Nothing has modified on the subject of paid hyperlinks in a very actually very long time. I might advocate studying our spam
insurance policies, particularly the part on hyperlink spam. When you have extra questions I might submit within the assist group the place you’ll be able to talk about this with different consultants.”
Discussion board dialogue at X.
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