What’s a Digital Marketing Consultant? (+ Benefits, Costs, & Top 11 to Hire)

A digital advertising guide builds visibility and site visitors for companies through search, social, and e-mail advertising. They will price between $500 to $10,000 per 30 days. Be taught what they do, their advantages, and the highest 11 consultants to rent.

Constructing a complete but profitable digital advertising technique will be difficult once you don’t have all of the experience you want in-house.

With skilled insights into technique and optimization, a digital advertising guide may also help your corporation enhance advertising outcomes throughout channels. A guide is greater than a digital advertising supervisor — they advise companies on strategic actions they’ll take for higher outcomes.

Let’s dive into what a digital advertising guide is, why you want one, and which digital advertising consultants you must rent in 2024.

What’s a digital advertising guide?

A digital advertising guide is an skilled skilled who evaluates an organization’s present advertising efforts and identifies methods to optimize natural and paid methods. Along with advising companies on technique, digital advertising consultants might implement and monitor new digital advertising campaigns for his or her purchasers.

What does a digital advertising guide do?

A digital advertising guide’s duties depend upon the particular providers they provide. And the providers they supply will possible depend upon the consumer they’re working with and the challenge they’re engaged on.

Typically, listed here are some providers that digital advertising consultants provide:

• Digital advertising technique: Audit on-line presence and present digital advertising technique, advise on methods to optimize for greatest outcomes, and implement a advertising plan.
• Content material advertising technique: Conduct a content material audit, take a look at competitor content material for gaps and alternatives, and develop and implement content material technique.
• search engine optimisation consulting: Audit present search engine optimisation efforts and develop a complete search engine optimisation technique whereas monitoring outcomes, making optimizations, and advising on methods to enhance.
• PPC consulting: Audit present pay-per-click campaigns, determine new alternatives and methods to optimize, and implement optimizations.
• Paid media consulting: Develop paid media marketing campaign technique, implement media planning and shopping for, handle bids, and advise on channels, concentrating on, segmentation, creatives, and media KPIs.
• Social media consulting: Evaluation present social media advertising technique and campaigns, create a complete technique particular to the social media platforms you employ, and monitor for methods to enhance.
• CRO analysis: Analyze present conversion charges throughout channels, run A/B assessments, conduct behavioral evaluation (like warmth mapping), and implement optimizations.
• Advertising analytics consulting: Advise on which metrics to trace, arrange Google Analytics, and evaluate present advertising analytics to search for alternatives to enhance.
• Market analysis: Analysis goal markets to determine target market, high rivals, and new alternatives available in the market.
• Advertising automation: Audit present advertising processes, construct out a advertising automation technique, implement automations, and advise on methods to enhance over time.

Some strategists specialise in a particular self-discipline. For instance, a lead era strategist might provide consulting providers like lead gen audit and technique, figuring out KPIs, buyer journey mapping, and recommending content material. A advertising consulting company might present a wider vary of providers primarily based on their in-house experience.

How a lot does a digital advertising guide price?

The overall costs for search engine marketing specialists, depend upon the sort you rent. For instance:

• search engine optimisation company: $2,500-$10,000
• Unbiased freelancer: $500- $2,500
• In-house search engine optimisation analyst: $5,230

Right here’s a take a look at the components that decide the price of a digital advertising guide:

Consulting experience

Kind and stage of experience influence pricing for digital advertising consultants. For instance, search engine optimisation specialists usually cost in a different way than content material advertising specialists. search engine optimisation consultants might provide a package deal value or hourly price, whereas many content marketing agencies cost primarily based on deliverables or on retainer.

Years of expertise

Years of expertise additionally issue into the prices of hiring a advertising skilled. For a higher-level guide or skilled growth marketing agency, you’ll be able to anticipate to spend between $3,000 and $10,000 a month.

Kind of guide

The kind of rent you make may even influence advertising consulting prices. For instance, if you wish to rent an search engine optimisation guide, the fee will depend upon whether or not you rent somebody in-house, a freelancer, or an company.

Every sort of rent has its personal advantages. An SEO agency can present a wider vary of providers at scale. Nevertheless, you’ll pay extra for an company than a single freelancer.

Freelancers are nice for smaller search engine optimisation initiatives. However when you have sufficient search engine optimisation work to warrant an in-house rent, it’ll be more cost effective to rent somebody in-house. Simply concentrate on the hidden prices (like medical health insurance and PTO), which is probably not price it for those who don’t have sufficient work for a full-time worker or don’t wish to discover, rent, prepare, and retain an worker.

Kinds of providers

Kinds of providers additionally influence prices. Right here is a few normal pricing for content marketing providers:

• Internet web page optimization prices between $100 and $400 per web page
• Small web site copy prices $1,500 to $3,500 for 5 to 6 pages
• search engine optimisation technique and coaching (aka consulting) prices $150 to $500 per hour
• Single PPC advert prices $25 to $250 per advert
• Full PPC marketing campaign prices $1,000 to $2,500 for 10 advertisements, a touchdown web page, welcome web page, and welcome e-mail
• PPC marketing campaign administration prices 15% of PPC advert charges or $500 to $6,000 per 30 days

Degree of providers

Prices may even depend upon whether or not the guide is simply advising on technique or implementing it for you. Not all strategists provide execution. Nevertheless, in the event that they achieve this with ongoing optimization, it’ll price extra.

5 advantages of hiring a digital advertising guide

Undecided if hiring a digital advertising guide is best for you? Listed here are only a few advantages you get when working with a digital advertising specialist:

1. Get an external perspective
2. Save time and money
3. Benefit from proven experience
4. Stay up-to-date with the latest tactics and tools
5. Access expertise you don’t have in-house

1. Get an exterior perspective

Have you ever ever heard the phrase, “It’s arduous to learn the label from contained in the bottle?” It may be very difficult to determine alternatives or areas of enchancment once you’re entrenched within the day-to-day of your corporation.

For instance, let’s say you’ve been doing all of your firm’s e-mail advertising for the previous few years. It might be troublesome to determine methods to enhance your e-mail advertising since you’re too near it.

A guide gives an exterior and unbiased perspective in your digital advertising technique. Their solely purpose is to get the most effective outcomes potential, and may even see issues you’ll be able to’t.

2. Save money and time

Since digital advertising consultants are skilled and don’t require coaching, they’ll save money and time in the long term. They may get you the most effective return on funding potential and received’t spend time studying whereas implementing.

For instance, HawkSEM helped HomElectrical double its revenue in simply 10 months by supporting its ecommerce PPC efforts. Had the enterprise achieved PPC by itself, it possible would’ve taken longer to get the identical outcomes. To not point out, it’d’ve wasted some advert spend whereas studying tips on how to run PPC campaigns.

3. Profit from confirmed expertise

While you collaborate with a digital marketing agency or consultant, you profit from their confirmed expertise. They leverage their expertise with different purchasers and related initiatives to yours to determine alternatives for enchancment.

For example, Easly got here to HawkSEM for help with search engine optimisation technique and implementation. As search engine optimisation is a core competency at HawkSEM, the workforce knew precisely tips on how to get began growing an search engine optimisation technique for the corporate.

The outcome? Easly elevated referring domains by greater than 2,500% and bought greater than 40 featured snippet outcomes on Google, which allowed them to extend model consciousness and website site visitors. See how we did it.

4. Keep up-to-date with the most recent ways and instruments

Digital advertising consultants usually maintain a minimum of a bachelor’s diploma in advertising or an analogous discipline. They might additionally get numerous advertising certifications. Then, in the event that they wish to stay aggressive, they have to keep up-to-date with the most recent instruments and ways of their trade.

While you rent a guide, you profit from their data of the most recent methods that get the most effective outcomes. You additionally profit from their premium digital advertising instruments that supply helpful insights you’ll be able to’t get wherever else.

One of many instruments that HawkSEM leverages to help purchasers is ConversionIQ (CIQ). This proprietary advertising know-how provides us actionable insights we use to optimize and enhance outcomes throughout channels.

5. Entry experience you don’t have in-house

Chances are you’ll not have all of the experience you want in your inside advertising workforce. Hiring a digital advertising specialist means that you can complement the work you’re already doing in-house to get even higher outcomes.

For instance, let’s say that your in-house advertising workforce excels at natural on-line advertising. However you wish to develop your attain with paid advertisements. Hiring a PPC agency to deal with your paid promoting means that you can get the help you want with advertisements whereas permitting your inside workforce to deal with what they do greatest.

11 greatest digital advertising consultants to rent in 2024

Hiring a digital advertising guide is a crucial first step in investing in your advertising. There are loads of consultants on the market, so we made your search simpler by placing collectively our listing of the highest 11 greatest digital advertising consultants to rent in 2024:

1. HawkSEM
2. Wpromote
3. Tinuiti
4. Merkle
5. Eric Schwartzman
6. Chief Outsiders
7. Mike Khorev
8. Brian Honigman
9. WebFX
10. Claire Jarrett
11. Mayple

1. HawkSEM

Since 2006, HawkSEM (hey, that’s us!) has helped purchasers throughout industries develop their on-line presence and their backside line by taking a results-driven method to digital advertising. With advertising consultants in numerous specialties — search engine optimisation, PPC, content material advertising, Facebook ads, and extra — our company gives a complete method to digital advertising technique.

Our workforce goes past simply consulting and technique. We have now specialists in each space who can implement and observe your campaigns.

We could also be just a little biased, however the stats don’t lie. With a mean consumer retention price of 98% and a mean consumer ROI of 4.5x, we all know we will get our purchasers outcomes.

Whether or not it’s an search engine optimisation audit, LinkedIn advert marketing campaign, or CRO for landing pages, we method each consulting challenge with the purpose of getting our purchasers a return on funding. Simply take a look at our case studies to see how we’ve helped purchasers drive extra certified leads and improve conversions throughout advertising channels.

Greatest for: B2B, B2C, ecommerce, SaaS, finance, healthcare, schooling, dwelling providers, {and professional} providers manufacturers

Providers:

• Google advertisements & PPC administration
• SEO (search engine optimisation)
• Content material advertising
• Social media advertising
• Fb advertisements
• Conversion price optimization (CRO)
• Ecommerce advertising
• Remarketing

Shoppers:

• Microsoft
• Verizon
• Siemens
• DirectTV
• Honda

2. Wpromote

Wpromote is an award-winning digital advertising company featured in publications like AdWeek and AdAge. Wpromote has workplaces in Chicago, Dallas, Denver, Los Angeles, Manhattan, New York, and San Francisco.

This company focuses on efficiency advertising and has workforce members specializing in paid search, earned and owned media, search engine optimisation, content material advertising, and extra. For advertising technique and planning, the workforce challenges typical pondering to get their purchasers outcomes.

Greatest for: SMB, medium-sized firms

Providers:

• Paid media (search & social)
• Internet design technique
• search engine optimisation
• Content material advertising
• E-mail advertising
• Influencer advertising
• Conversion price optimization
• Technique and planning for net design, analytics, and extra

Shoppers:

• Whirlpool
• KitchenAid
• Samsung
• SPANX
• Peacock

3. Tinuiti

Tinuiti is the biggest impartial efficiency advertising agency centered on streaming TV and Google, Fb, and Amazon advertising. With over 1,000 staff, this company was acknowledged by Constructed In as one of many high 100 locations to work in 2023.

With a deal with paid campaigns, Tinuiti manages about $3 billion in media spend. The company has labored with fashionable ecommerce manufacturers on paid media campaigns on channels like TV streaming and Amazon.

Greatest for: Ecommerce manufacturers, companies seeking to develop their streaming campaigns

Providers:

• Commerce technique
• Paid media
• Streaming campaigns
• search engine optimisation
• Lifecycle advertising
• Influencer advertising
• Affiliate internet marketing
• Conversion price optimization
• Full-service inventive

Shoppers:

• Seventh Era
• Poppi
• Ceremony Support
• Olly
• E.L.F cosmetics

4. Merkle

Merkle is a buyer expertise firm taking a data-driven method to creating and managing clever buyer experiences. Based in 1988, this company has over 16,000 staff globally throughout 50 areas worldwide, permitting them to make an influence on over 400 international manufacturers.

With 30+ years within the area, the company works intently with clients to construct deeper relationships by means of multi-channel advertising providers. Merkle’s advertising consulting providers are centered on buyer expertise, know-how, trade experience, and digital transformation.

Greatest for: Enterprise companies centered on buyer expertise administration and companies that wish to scale

Providers:

• Buyer expertise technique
• Know-how consulting
• Digital transformation consulting
• Engagement & loyalty applications
• Expertise and product design
• Inventive campaigns & manufacturing
• Advertising planning
• Promoting
• Product & advertising intelligence
• Knowledge science & synthetic intelligence

Shoppers:

• Google
• Adobe
• Salesforce
• Amazon
• Oracle

5. Eric Schwartzman

Eric Schwartzman is a advertising guide, SaaS founder, and the creator of two books on digital advertising — The Digital Pivot: Secrets and techniques of On-line Advertising and Social Advertising to the Enterprise Buyer. His web site advertising company helps purchasers develop on-line by means of content material advertising.

With practically 20 years of digital advertising expertise, Schwartzman’s experience is in ecommerce advertising, digital analytics, podcasting, and video manufacturing. His company workforce focuses on digital public relations serving to their purchasers get information media protection whereas offering strategic ocmmunications and popularity administration.

Greatest for: B2B companies that wish to deal with public relations

Providers:

• Public relations
• Digital PR consulting
• search engine optimisation consulting
• Content material advertising
• Digital advertising coaching

Shoppers:

• Toyota
• Avaya
• Halleck Winery
• Punch Audio
• The Hubbell Group

6. Chief Outsiders

Chief Outsiders is a fractional management firm that gives vetted advertising and gross sales executives to companies needing part-time Chief Advertising Officers (CMOs) and Chief Gross sales Officers (CSOs). With over 120 fractional executives on workers, the corporate has helped over 1,850 purchasers get the help they want.

The corporate’s fractional CMOs assist companies throughout industries enhance positioning and demand era whereas consulting on digital development. It might even assist you to construct an in-house advertising workforce. Chief Outsiders is so assured in its potential to get your corporation outcomes that it gives a 30-day a refund assure.

Greatest for: Non-public fairness, know-how, manufacturing, skilled providers, and client items firms needing fractional CMO help

Providers:

• Fractional CMO providers
• Digital advertising evaluation
• Advertising consulting
• Advertising technique implementation
• Product advertising
• Model consulting
• Gross sales consulting

Shoppers:

• Trystar
• PELITAS
• AML RightSource
• Al’s Formal Put on
• ConnectWise

7. Mike Khorev

Mike Khorev is an search engine optimisation guide and digital advertising strategist with 10 years of expertise growing digital advertising methods for small to mid-sized companies. He takes a data-driven, performance-based method to SEO and handles initiatives from planning to execution.

Khorev is a Google Analytics and Google Adwords Licensed Particular person, and has certifications from HubSpot for Inbound Advertising, Content material Advertising, and E-mail Advertising. He gives consulting providers for search engine optimisation, hyperlink constructing, PPC, and extra.

Greatest for: B2B SaaS, software program, and know-how startups

Providers:

• Digital advertising technique
• E-mail advertising
• search engine optimisation
• Content material advertising
• Digital promoting
• Cell advertising
• On-line popularity administration
• Internet design

Shoppers:

• Incapsula
• BuildFire
• Time Physician

8. Brian Honigman

Brian Honigman is a advertising guide and profession mentor who has labored with organizations and leaders throughout industries for the previous 10 years. He’s achieved consulting work for everybody from rising startup founders to advertising leaders at Fortune 100 firms.

Named as a digital advertising skilled by Entrepreneur, Honigman can also be an adjunct advertising professor at Northwestern’s Kellogg College of Administration and Francisco Marroquín College. Along with consulting providers, he additionally gives coaching workshops, teaching applications, content material writing, and programs.

Greatest for: Executives that want help with a thought management technique, LinkedIn coaching, or constructing a private model

Providers:

• Advertising technique consulting
• Content material advertising technique
• Social media advertising technique
• Influencer advertising technique
• Digital advertising technique
• Thought management technique
• Content material writing
• Advertising coaching & teaching

Shoppers:

• Zillow
• The Climate Firm
• Thomson Reuters
• American Jewish World Service
• Sprout Social

9. WebFX

WebFX is an award-winning company, main the best way in tech-enabled digital advertising options. Up to now, it’s pushed over $6 billion in gross sales and over 7.8 million leads for purchasers throughout industries. With over 785 consumer testimonials on its website, it’s clear that WebFX will get outcomes for its purchasers.

WebFX takes a data-driven method to advertising led by over 500 digital advertising specialists specializing in every little thing from Google Advertisements and search engine optimisation to copywriting and buyer relationship administration. The workforce makes use of a proprietary software program known as MarketingCloudFX to trace advertising campaigns and handle gross sales pipelines.

Greatest for: Small companies simply beginning their advertising campaigns

Providers:

• search engine optimisation
• Lead era
• CRO
• Digital promoting
• Ecommerce advertising
• Advertising automation
• Digital intelligence
• Design
• Content material Advertising

Shoppers:

• HydroWorx
• Furbo
• KOA
• All Professional Trailer Superstore
• Useful resource Furnishings

10. Claire Jarrett

Over the previous 15 years, Claire Jarrett has helped 1000’s of enterprise homeowners by means of her Google Advertisements course and coaching on search engine optimisation, Fb, e-mail advertising, and webinar advertising. She’s even written a guide on Google Advertisements.

Right this moment, she and her workforce provide Google Advertisements consulting and administration providers. She’s identified for her versatile method to digital advertising and her real enthusiasm for seeing her purchasers succeed.

Greatest for: B2B manufacturers that wish to deal with optimizing Google Advertisements

Providers:

• Fractional CMO providers
• Google Advertisements audit
• Google Advertisements consulting
• Google Advertisements administration
• PPC consulting
• B2B advertising

Shoppers:

• David Nicholls Associates
• Names.co.uk
• Krystyna Lennon
• Amvia

11. Mayple

Mayple isn’t a consultancy, however is an effective place to seek out freelance advertising consultants. As a well known platform for hiring on-demand advertising expertise, Mayple helps join companies with freelancers with numerous advertising experience.

You possibly can seek for advertising consultants primarily based on their experience, trade, location, and even years of expertise. The expertise is already vetted, so you understand you’ll be able to belief the guide you rent. Whereas it’s not essentially a low-cost choice, it means that you can rent a guide in about 3-4 days.

Greatest for: Corporations that wish to rent a contract advertising guide

Providers:

• Advertising technique
• Paid promoting
• E-mail advertising
• CRO
• search engine optimisation
• Social media advertising
• Influencer advertising

Shoppers:

• Tiffany & Co.
• Chanel
• Uber
• Macy’s
• Samsung

The takeaway

Even companies with in-house advertising groups can profit from hiring a digital advertising guide for an outdoor perspective on their advertising technique.

Whether or not you rent an impartial guide or a advertising consulting company, your corporation will discover new methods to enhance optimization, conversions, and income.

HawkSEM would like to accomplice with your corporation to supply consulting and implementation providers. Contact us today to get began.