What Is Linktree + 8 Steps to Set It Up

If you happen to’re like me and waste far an excessive amount of time on Instagram, you’re effectively acquainted with the phrase “hyperlink in bio.” So why does seemingly everybody use a linktr.ee URL, and what’s Linktree precisely?

On this put up, I’ll let you know all the things price realizing as you resolve whether or not to make use of Linktree or its alternate options. I’ll additionally offer you recommendation on how greatest to make use of Linktree for social media advertising and marketing and extra.

Right here’s precisely what I’ve in retailer:

What Is Linktree?

Linktree is a software for creating a customized hyperlink that acts as a menu — in different phrases, a web page that lists a number of different hyperlinks of your alternative. There’s a free plan and a paid plan. Individuals usually put a Linktree hyperlink of their profile description on Instagram, LinkedIn, Fb, TikTok, and different social networks. Customers click on it to navigate to a homepage, store, different accounts, and extra.

With over 40 million customers, Linktree is a massively common fixture on social media profiles. I’ve seen it within the Instagram bios of everybody from small enterprise house owners to A-list celebrities. If you’d like your followers to navigate to your Patreon, enterprise webpage, ecommerce web page (e.g., Amazon, Etsy), podcast, or one other social media platform, Linktree is ideal.

Nonetheless confused? Maintain tight. You’ll discover out extra as I stroll you thru establishing Linktree.

Ought to You Use Linktree for Advertising?

When you’ve got a social media presence on your model, I like to recommend utilizing Linktree as a digital marketing software, whether or not you’re a content material creator, ecommerce retailer proprietor, or working for a advertising and marketing company.

Listed below are the options I recognize essentially the most after I use Linktree.

Free Linktree Options

While you’re running a marketing campaign, you could transfer shortly. Linktree permits you to try this; as you’ll see quickly, there are not any roadblocks to establishing Linktree. Even a free account permits you to simply add all of your hyperlinks to a customizable, branded Linktree web page.

Positive, the free model doesn’t assist you to change the button and font kinds or cover the Linktree emblem. In my view, that doesn’t matter, particularly for a freebie.

Paid Linktree Options

If you happen to’re critical about Instagram marketing — otherwise you leverage Fb, LinkedIn, X, or TikTok to construct an internet presence — chances are you’ll want the paid model of Linktree to reap the max advertising and marketing rewards.

The starter plan ($5 monthly) helps internet online affiliate marketing. It has a handful of different options, however I wouldn’t advocate it.

I used to be way more impressed with the extra options of the Professional model ($9 monthly). With this selection, I can join Linktree to my Google Analytics account and entry Linktree’s array of built-in analytics options, like conversion monitoring and location-based analytics.

Nevertheless, I used to be dissatisfied that, on the Professional plan, I couldn’t export any of my analytics knowledge. For that, you’ll want the Premium plan ($24 monthly).

Alternate options to Linktree

Unsurprisingly, Linktree isn’t the one link-in-bio software available on the market. I’ve had a take a look at the highest contenders to see in the event that they’d make good properties on your hyperlinks.

Later

Later’s Link in Bio ought to win a prize for having such an authentic title. Total, Later focuses on social media administration and influencer advertising and marketing, and I’ve heard quite a bit about how Hyperlink in Bio is nice for ecommerce. Once I examined it out, I discovered its free web page customization choices to be a lot better than what Linktree presents on its free plan.

Milkshake

With Milkshake, you employ an app to create a customized web site that homes your hyperlinks. Personally, I choose to make use of my trusty laptop computer extra usually (I discover telephones too awkward for the duty), so the app isn’t an enormous draw for me. That being mentioned, I like Milkshake’s Playing cards characteristic: Customers can flip via hyperlinks simply as you’d with an Instagram Story.

Keep in mind that I haven’t seen any Linktree alternate options really popping up on folks’s social channels.

I’d be doing you a disservice if I didn’t point out the much less apparent different to Linktree. Erica Hartwick, CEO of Big Cat Creative, had this to say: “In all equity, it’s only a touchdown web page with a bunch of hyperlinks on it; absolutely we may simply create our personal.”

When you may have your individual web site, there’s nothing significantly particular about what Linktree is. Positive, it does have some further perks, however I don’t see the purpose in getting them from Linktree should you use different advertising and marketing instruments.

And I feel you’ll agree. It’s simpler to capitalize on site visitors to your individual touchdown web page in comparison with a Linktree one.

These steps are fairly simple, however I’m sticking round that can assist you plant your first Linktree.

Right here’s a extra detailed walkthrough with screenshots.

1. Head to Linktree to create your free account.

I did this on my laptop computer, however they’ve an app, too. I like to recommend selecting a username that’s memorable and reads effectively as a hyperlink; your username can be your Linktree URL.

2. Give Linktree details about your account class.

I selected Trend & Magnificence right here, however you may have the choice to pick out Leisure, Enterprise, and even Different. Hit “Proceed” whenever you’ve chosen.

3. Choose your plan kind.

I don’t even thoughts that Linktree robotically recommends the Professional plan as a substitute of Free or Starter. Professional is full of options and bang on your buck.

4. Select your web page’s look (or put it off until later).

On the Free plan, Linktree lets me add a profile picture and select from about eight themes. Of those primary themes, nothing actually stood out to me — however hey, did I point out it’s free?

5. Add your first new hyperlink.

I added the HubSpot Weblog hyperlink right here to indicate you the way it’s accomplished.

6. Add a title, header, and thumbnail (elective).

7. Add as many hyperlinks as you need, then see what your Linktree appears like.

I added one hyperlink right here for visible reference, however I strongly advocate you add a number of. In any other case, there’s not a lot level in making a Linktree, because it’s meant to condense a number of hyperlinks.

8. Copy your Linktree URL or instantly share it to your social media account.

It’s fairly straightforward for me to repeat my Linktree URL and add it wherever I like. Linktree has different choices that streamline the sharing course of should you really feel inclined. You additionally get a snazzy QR code.

Linktree Tricks to Thrive

Select related names on your hyperlinks. I like to recommend being concise and descriptive when selecting your hyperlink title. For the above instance, I used “HubSpot Weblog” (authentic, proper?). Most significantly, keep in line with capitalization to create a clear, skilled look.

Solely embody a very powerful hyperlinks. Overloading on hyperlinks is counterintuitive to what Linktree is. Marisa Messick, founding father of Quill & Co Design, agrees.

“Individuals overlook that [Linktree is] purported to act as a stepping stone to your important hyperlinks. You wish to maintain it inside three to 5 hyperlinks so folks don’t really feel overwhelmed and finally don’t go the place you need them to.”

Frequently monitor your Linktree. Sometimes revisit your web page to make sure you don’t have outdated, irrelevant, or damaged hyperlinks in there. Even should you plan to indicate the identical hyperlinks on a regular basis, I like to recommend you alter the order up sometimes. That approach, the lonely hyperlinks decrease down the record get some love.

Nice Linktree Examples

Patsy’s

My first instance is a Brooklyn, New York-based dessert firm referred to as Patsy’s. The enterprise, which makes Caribbean rum truffles from high-quality substances, has a Linktree of their Instagram bio.

What I like: Patsy’s Linktree is brief however candy (pun meant). It features a button for ordering, a contact web page, and a hyperlink to stockists. It additionally hyperlinks to a Brooklyn Journal article the corporate is featured in.

Sean Garrette

Sean Garrette is a New York-based content material creator, skincare skilled, and esthetician. Their X account incorporates a Linktree URL, which drives viewers engagement.

What I like: I recognize the info-packed hyperlink descriptions. For instance, there are clearly marked affiliate hyperlinks — and even low cost percentages and codes — with out wanting too busy. Sean additionally included a hyperlink to the content material items folks hunt down most.

HubSpot

Whereas we’re nice makes use of of Linktree, it might be a disgrace not to take a look at HubSpot’s Instagram as effectively.

What I like: HubSpot’s Linktree design is branded to a tee, leveraging all the things from our well-known orange to a branded hashtag. With social hyperlinks, and a lot of content material hyperlinks, it is a very bold Linktree setup, however HubSpot manages to maintain all the things clear and actionable.

The Last Verdict on Utilizing Linktree

Now that you recognize what Linktree is and the way it works, must you use it as a result of everybody else does? In all probability.

Linktree is straightforward to arrange and has first rate customization choices, even on essentially the most primary plan. The structure is clear. The URL is recognizable to many social media customers, serving to you drive site visitors with out customers worrying about suspicious hyperlinks.

Positive, you would construct your individual link-sharing touchdown web page, but it surely’ll take extra time. What’s extra, I do know many huge manufacturers with high-quality web sites and a Linktree — make of that what you’ll.

The essential navigational menu has branched out with some nifty options for underneath $10 a month. You gained’t lose a cent by testing the free plan, so what are you ready for? You’ll have the ability to share a number of high-impact hyperlinks together with your viewers unexpectedly, giving them extra methods to work together with your online business and change into engaged in what you need to provide.

Editor’s Word: This put up was initially revealed in Dec. 2021 and has been up to date for comprehensiveness