Top 10 Best Rank Tracker Tools of 2024

It’s one factor to have good web site copy — it’s one thing completely totally different to make sure your web site has nice copy (and design) and additionally ranks properly on Google.

As somebody who writes web site copy for a residing, I work carefully with search engine marketing (web optimization) consultants to make sure that the copy speaks on to the viewers whereas remaining optimized for search engine rankings.

As a result of algorithms and search patterns are at all times altering, there’s no such factor as a superbly optimized web site.

However through the years, I’ve seen quite a lot of ways — the nice, the dangerous, and the ugly, if you’ll — to get web sites to rank as excessive as attainable, making them simpler to seek out in search engines like google.

Although key phrase stuffing — or shoving all of the key phrases into your web site whatever the impact on consumer expertise — isn’t the way in which to optimize your web site effectively, high-ranking key phrases can nonetheless improve your web site’s visibility when accomplished proper.

One of the simplest ways to make sure your web site is optimized and utilizing one of the best key phrases on your viewers is to make use of a rank tracker software to measure the efficacy of your key phrases.

Rank monitoring is one crucial a part of your SEO strategy — and our Ultimate Guide to SEO covers the remainder, outlining every thing it is advisable to get your web site and weblog rating.

Here is what I’ll cowl under:

These instruments could also be half of a bigger web optimization administration package deal or a stand-alone product.

Whereas every software is totally different, I’ve typically discovered that it boils all the way down to inputting your goal key phrases into the rank tracker software so you may get monitoring reviews.

The platform will usually ship you updates at a preset frequency or one that you just outline.

If the rank tracker software is a part of an web optimization administration package deal, it could include different instruments, together with backlink monitoring, key phrase analysis, and even paid advert administration.

web optimization instruments aren’t new or rising know-how, which suggests there are a lot of choices to select from if you happen to’re trying to monitor your key phrases’ ranks and enhance your visibility technique.

How will you select the fitting software on your firm? Beneath I’ll go over among the options and advantages you’ll wish to give attention to when evaluating and choosing a rank tracker software.

What makes a terrific rank tracker software?

No two corporations are the identical. So it follows that every group has totally different wants, and there in all probability isn’t a common finest rank tracker software.

That mentioned, there are some things you’ll wish to control to determine which software is finest for your firm.

Ease of Use

Rank monitoring and web optimization, typically, can get fairly technical, so that you’ll wish to discover a software that’s straightforward to make use of and has an intuitive interface.

I’ve discovered that ease of use ought to embrace the platform itself in addition to the reporting perform — the much less of a studying curve, the extra probably I’m to make use of it persistently and successfully.

Keep in mind, your instruments ought to make your activity at hand simpler to deal with, not make them tougher.

Accuracy

Although no rank tracker software might be 100% correct, it’s best to nonetheless intention to get as shut as attainable. You could possibly probably undo all of your onerous work if you happen to use a software that’s inaccurate and leads you within the incorrect course.

Competitor Evaluation

Together with understanding the place your organization websites stand relating to key phrases, it’s equally necessary to grasp the way you evaluate to your opponents.

Are you rating greater than they’re for sure key phrases? Perhaps there’s a spot that your competitor didn’t fill that you would take over.

Integrations

Likelihood is that even with an all-in-one web optimization answer, you’ll nonetheless use different instruments in your advertising technique. This implies you’ll desire a software that may simply combine along with your different instruments for a transparent chook’s-eye view of your technique’s outcomes.

Good Pricing

In the case of pricing, it’s best to make sure that the options and advantages you obtain from the rank monitoring software can justify the value. Some corporations could require a cheap software, whereas others might have a high-end answer.

What issues is getting probably the most bang on your buck, and it’s attainable a number of corporations could provide very comparable options at considerably totally different worth factors.

One thing else to remember is how accessible the pricing itself is. Does the corporate lay out the pricing on their web site? Or, do it is advisable to contact a consultant and arrange a demo first to get a pricing vary?

Now that you realize what to search for, let’s talk about which instruments I feel are the standouts this yr.

Once more, there’s no single finest rank tracker on the market — a lot comes all the way down to your online business wants and private preferences.

Use this roundup of one of the best rank trackers to slim down your decisions after which take a spin by way of the instruments you want finest.

1. HubSpot SEO Marketing Software

Image Source

To kick off the checklist is HubSpot’s SEO Marketing Software.

That is an intuitive web optimization administration platform that HubSpot contains in its sturdy Advertising and marketing Hub package deal.

You should use this software program to plan your web optimization technique, monitor its progress, and decide ROI which you can share with key figures by way of reviews.

Options

• HubSpot’s rank monitoring knowledge together with Month-to-month Search Quantity and Problem is sourced from SEMRush, a well known platform in web optimization.
• Integration with Google Search Console for extra correct metrics and reviews. This additionally means you received’t need to tab forwards and backwards between the 2 platforms.
• Integration with HubSpot’s native Content material Administration platform.

What I Like

The platform’s Suggestions tab lets you realize what modifications might be made to enhance your web site’s optimization.

However what I believed stood out was which you can see how excessive the web optimization influence of the difficulty is, the issue of fixing, and which function can implement the change.

Execs

• Seamlessly combine the platform along with your current HubSpot platforms.
• Like different HubSpot merchandise, the web optimization Advertising and marketing Software program options an easy-to-use interface.

Cons

• The platform’s rank tracker instruments are relatively restricted, and is probably not sufficient for somebody who’s trying to actually get into the weeds of their web site’s web optimization.
• You may’t purchase the web optimization Advertising and marketing Software program by itself; it is advisable to purchase your complete HubSpot Advertising and marketing Hub to realize entry to the software program, which can not work for somebody who already has a longtime Advertising and marketing tech stack.

Pricing

• Free instruments by way of trial
• Marketing Hub Starter — $15/mo/seat
• Starter Buyer Platform – $15/mo/seat
• Advertising and marketing Hub Skilled – $800/mo (3 seats) extra seats $45/seat
• Advertising and marketing Hub Enterprise – $3,600/mo (5 seats) extra seats $75/mo

2. SEMRush

Image Source

SEMRush is likely one of the greatest names in web optimization, and with good purpose. The platform’s sturdy options, like its backlink checker, competitor evaluation, and natural key phrase analysis, make it a well-liked go-to platform for entrepreneurs.

In web optimization, entrepreneurs are normally on the mercy of search engine algorithms and their fixed modifications and updates. Fortunately, SEMRush’s rank tracker software can maintain you up to date on any modifications in Google’s algorithm, so that you’ll by no means fall behind.

Options

• SEMRush’s rank monitoring software means that you can monitor natural key phrases, and pay-per-click (PPC) key phrases.
• The platform not too long ago built-in ContentShakeAI, a generative AI browser extension.
• Evaluate domains to see which have probably the most natural visibility and site visitors.

What I Like

The “intent” function can let you know the intention customers had when looking out particular key phrases, supplying you with a deeper perception into the place within the buyer journey they’re.

Execs

• SEMRush encompasses a user-friendly interface for straightforward navigation.
• The software can combine with Zapier to create quick and environment friendly workflows.
• SEMRush’s knowledge updates each day for probably the most correct info.

Cons

• In case you are on SEMRush’s first tier, it’s a must to select both desktop or cellular monitoring and multi-location monitoring isn’t obtainable.
• This may be pricy for smaller companies that aren’t specialists in web optimization.

Pricing

• Professional – $129.95/mo
• Guru – $249.95/mo
• Enterprise – Contact for pricing

3. Ahrefs

Image Source

Ahrefs is one other huge participant within the web optimization sport, and it comes with a full suite of web optimization instruments to extend your web site’s visibility.

The rank tracker software is feature-rich and means that you can verify search metrics throughout varied search engines like google.

The platform comes geared up with key phrase evaluation, the power to earn SERP options, and a backlink checker for a complete web optimization expertise. It’s my private favourite due to how straightforward they make it.

Options

• The rank tracker can measure metrics in over 190 nations, making it excellent for corporations with worldwide operations.
• Ahrefs encompasses a competitor evaluation software.
• You may monitor rank for each desktop and cellular.
• The platform’s Share of Voice function permits you to see what share of clicks from natural search site visitors take customers to your web site.

What I Like

I found that Ahrefs has a function that means that you can schedule reviews to be despatched by electronic mail so you possibly can keep updated in your rank monitoring with out having to manually create the reviews each time.

I discover this to be helpful for rapidly checking your key phrases’ standing steadily in between producing full reviews.

Execs

• Ahrefs has an in depth library of academic supplies known as Ahrefs Academy that may assist newbie SEOs get began on their technique or assist longtime optimizers study a brand new trick or two.
• The platform has constructed their very own search engine, Yep (at the moment in Beta), which might give customers a extra correct studying of key phrase metrics.
• As a result of they’ve been working for greater than 10 years, Ahrefs is thought for his or her key phrase analysis.

Cons

• Ahrefs is filled with helpful options, nevertheless it doesn’t have a really user-friendly interface, probably making it overwhelming to navigate.
• Their enterprise package deal begins at $14,000, making it the very best worth level on the checklist when damaged down per thirty days.

Pricing

There’s a free webmaster software for websites that you just handle, and it contains some rank monitoring. It’s a terrific place to start out if you happen to’re dipping your toes within the water.

I’ve discovered the free model is kind of useful, regardless that it’s not as sturdy because the paid plan.

For paid plans:

• Lite – $129/mo
• Customary – $249/mo
• Superior – $449/mo
• Enterprise – $1499/yr (no month-to-month plan obtainable)

4. Moz

Image Source

With over 20 years of expertise in web optimization, Moz positively earned its spot on this checklist. Moz is an all-in-one web optimization answer with a unbelievable rank tracker software. Just like Ahrefs, they host an in depth library of studying sources and neighborhood.

Moz’s rank monitoring software makes it straightforward to find out which key phrases are working for you and which aren’t. You may evaluate key phrase rank between desktop to cellular to grasp consumer conduct.

Options

• Moz’s platform provides you key phrase and content material optimization suggestions.
• You may as well see which key phrase fixes take precedence so you possibly can work accordingly.
• The rank monitoring software permits you to evaluate your metrics to your opponents for a holistic view of your technique.

What I Like

I really like that Moz has the biggest catalog of third-party integrations. It doesn’t matter what applications you might be at the moment utilizing, it’s extremely probably which you can combine Moz, but when that’s not the case, you too can use their API to do it manually.

Execs

• With Moz’s competitor evaluation, you possibly can see which gaps of their technique you possibly can fill.
• You may create customized segments inside Moz to get a radical understanding of all of your viewers teams.
• Moz has web optimization options for all enterprise sizes; small companies to giant enterprises can profit from Moz’s packages.

Cons

• Moz’s consumer interface appears outdated and isn’t as user-friendly because it might be.

Pricing

• Customary – $99/mo
• Professional Medium – $179/mo

5. Google Search Console

Image Source

Google Search Console means that you can see your key phrase ranks, clicks, and different knowledge to enhance your web site’s visibility in SERPS. It options evaluation instruments that may monitor your inner hyperlinks, backlinking domains, and top-linked pages.

Although the rank monitoring on Google Search Console isn’t a radical one, I wished to incorporate it on this checklist as a result of it’s 100% free, and if you happen to’re already utilizing Google Analytics and different advertising instruments, it’s straightforward to rise up and working.

All entrepreneurs begin someplace, and even small enterprise house owners might even see themselves strapped for funds originally, so no matter free software they will get will assist them immensely.

Options

• Google’s search analytics permits you to see which searches are bringing customers to your web site.
• Google will ship you electronic mail alerts if it detects your web site has a difficulty that must be fastened.
• Means to combine with third-party rank tracker instruments if that’s one thing you wish to do.

What I Like

Should you’re new to web optimization and rank monitoring, Google Search Console has a 29-video coaching sequence on utilizing the Search Console.

Execs

• Google Search Console is free and doesn’t have any paid tiers.
• The platform is straightforward to make use of, particularly if you happen to’re already conversant in Google platforms.

Cons

• Google Search Console has restricted key phrase monitoring capabilities.
• The platform solely runs metrics on Google, leaving out different search engines like google like Yahoo! and Bing.

Pricing

Free.

6. SERPWatcher by Mangools

Image Source

Though Mangools initially started as a key phrase analysis software, their choices expanded to incorporate backlink analysis, SERP competitor evaluation, webpage evaluation, and key phrase rank monitoring.

Like different platforms, you possibly can monitor your key phrase metrics, make any needed fixes, and create reviews to share along with your crew.

Options

• E mail alerts that inform you in case your web site optimization wants any fixing.
• Sends each day rank monitoring updates so that you keep on prime of your web site’s web optimization.
• At present has 52,000 supported areas together with nations, districts, and even cities.

What I Like

SERPWatcher has a easy and clear consumer interface, making it a terrific alternative for individuals who are simply stepping into web optimization. And since web optimization might be so intense, I find it irresistible as an entry-level rating software for individuals who wish to get a terrific influence.

Execs

• The platform has an interactive report function that means that you can share key metrics along with your crew utilizing a single hyperlink and might ship customized event-based reviews, too.
• All it is advisable to begin monitoring key phrase rank is a sound area, location, which platform you wish to monitor, and your required key phrases.
• You may maintain your monitoring organized utilizing tags which you can title and add customized colours to.

Cons

• You may monitor each desktop and cellular, however through the preliminary setup you’ll solely have the ability to select one, which suggests you’ll have to return and add the opposite later.
• SERPWatcher’s rank tracker software will solely look by way of Google’s index, leaving out different search engines like google.

Pricing

• Entry – $29/mo
• Fundamental – $49/mo
• Premium – $69/mo
• Company – $129/mo

7. SE Ranking

Image Source

SE Ranking is an web optimization software program platform with varied instruments to watch your web site’s visibility and key phrase rankings. SE Rating is right for companies and in-house advertising/web optimization groups.

The platform is complete and means that you can monitor key phrases on a number of search engines like google together with Google, Yahoo!, Bing, and even YouTube.

Options

• SE Rating’s Rank Tracker permits you to and your crew monitor key phrase efficiency metrics.
• The AI-powered On-Web page web optimization Tracker permits you to maintain tabs in your web site’s rating and make any fixes that would enhance its visibility.
• Crawl your web site by way of the platform’s Web site Audit and learn how your web site is performing.

What I Like

I really like that this platform makes it simpler to forestall the cannibalization of key phrases. In different phrases, it identifies which pages may be competing for a similar key phrases so the suitable repair might be made.

Execs

• Create limitless tasks with the Professional and Enterprise plans, which supplies every tier additional worth.
• You may grant your shoppers entry to the platform to maintain them knowledgeable.
• Monitor your opponents’ key phrases to see how onerous it might be to compete for a similar key phrases.

Cons

• The platform’s interface can change into overwhelming and isn’t very user-friendly.
• The bottom tier solely means that you can monitor 5 tasks, whereas the subsequent one up permits you 30.

Pricing

• Important – $65/mo
• Professional – $119/mo
• Enterprise – $259/mo

8. Nightwatch

Image Source

The following platform on my brief checklist of one of the best rank monitoring is Nightwatch, an web optimization platform with a clear and colourful consumer interface.

Nightwatch is straightforward to navigate and appears totally different than different instruments since its default background coloration is black, including to the platform’s evening theme.

Options

• Nightwatch can pinpoint key phrase rank all the way down to the ZIP code.
• You may audit your web site and verify for damaged hyperlinks, lacking tags, and different points that may hinder your rating.
• You may create “segments” in Nightwatch and evaluate how your key phrases carry out in each.
• Monitor key phrase rating throughout a number of search engines like google, even DuckDuckGo.

What I Like

I’m obsessive about discovering new methods to include AI to make evaluation of web optimization simpler and extra accessible to extra companies.

I’ve seen quite a lot of developments round AI within the advertising discipline, so Nightwatch’s AI capabilities make it tremendous fascinating to me.

Whereas the Nightwatch AI Tracker is at the moment in beta, as soon as totally launched it should enable the consumer to see if their tracked key phrases seem in ChatGPT or different LLM outcomes.

You’ll know precisely which phrases are getting used and which questions are being requested.

Execs

• Nightwatch has a drag-and-drop function to construct out customized reviews.
• The rank tracker can warn you of alternatives relating to potential international and native SERP placements you would take over.
• You may construct out white-labeled reviews on your shoppers.

Cons

• No matter which plan you select, you possibly can solely monitor as much as 5 opponents.

Pricing

• Tiers begin at $39/mo for 250 key phrases and improve primarily based on the variety of key phrases.
• At $99 (1,000 key phrases), you get API Entry, Google Information Studio Connector, limitless white label reviews, and limitless consumer seats.
• After this tier, the one distinction in worth is the variety of key phrases and web site audit pages.

9. SEO Powersuite (Rank Tracker)

Image Source

SEO Powersuite is one other all-in-one platform that encompasses a rank tracker software as a part of its package deal.

What makes web optimization Powersuite totally different from all the opposite instruments on this checklist is that it doesn’t function by way of a browser — it’s truly a desktop utility. You’d need to obtain the software program onto your pc to make use of it.

Regardless of this distinction in operation, web optimization Powersuite remains to be a terrific choice to satisfy your web site’s web optimization and rank-tracking wants.

Options

• Rank tracker can search native rankings by way of virtually 600 search engines like google.
• You may create fully-customizable rank monitoring dashboards to fit your wants.
• Capable of search desktop and cellular SERPs to get a complete view of your key phrase metrics.

What I Like

Arms down, my favourite factor about this platform is irrespective of which tier you select, you get limitless key phrase monitoring! It’s the one platform on this whole checklist that gives such a beneficiant function.

That signifies that even if you happen to select to stay with a free plan, you possibly can nonetheless profit from the limitless monitoring. This might make a world of distinction for any firm.

Execs

• You may select to purchase your complete web optimization Powersuite or its options individually if you happen to don’t want your complete suite.
• The desktop utility is on the market for Home windows, Mac, and even Linux so it’s broadly accessible.
• Limitless key phrases!!!

Cons

• You may’t save tasks if you happen to’re on the free tier.
• Information exporting is barely obtainable for the Enterprise tier.
• Should you’re not a fan of desktop instruments, it’s in all probability not your best option for you.

Pricing

web optimization Powersuite (1-year plan; multi-year plans can be found at a lowered worth per yr):

• Free Perpetually – Free
• Skilled – $299/yr
• Enterprise – $499/yr

Rank Tracker (a la carte):

• Free Perpetually – Free
• Skilled – $149/yr
• Enterprise – $349/yr

10. Keyword.com

Image Source

The final platform on my checklist is the aptly named Keyword.com. This platform is finest for companies, in-house groups, and corporations that want enterprise options.

Key phrase.com permits customers to trace key phrases for any location and from any machine, giving the consumer quite a lot of management over their monitoring.

In comparison with most of the platforms on this checklist, I didn’t really feel like Key phrase.com is as feature-rich, nevertheless it does make up for that by having a free tier.

As I’ve talked about, not everybody who’s utilizing these platforms has years of expertise or wants a extremely technical answer.

Options

• Key phrase.com can monitor key phrase metrics all the way down to a metropolis and ZIP code stage.
• The platform provides customers on paid tiers limitless seats.
• Branded reporting for all tiers, even Free Perpetually.

What I Like

Everyone knows that metrics fluctuate each day, and generally even I can get caught up in these fluctuations and miss the general tendencies.

Key phrase.com has a solution to break by way of that noise and ship the metrics that you ought to be specializing in.

I notably like their Share of Voice function, which exhibits the proportion of clicks that land in your webpage to get a transparent image of your key phrase efficiency.

Execs

• Key phrase.com can monitor key phrase metrics on Google Maps outcomes.
• You may create one-click shareable dashboards.
• The key phrase place tracker means that you can set up key phrases by subject or intent.
• Paid tiers begin at solely $4/mo.

Cons

• The free tier is limiting and solely contains 10 key phrases (however getting extra key phrases is comparatively cheap.)

Pricing

• Free Perpetually – free
• Enterprise (50 key phrases) – $4

The value then will increase primarily based on two issues: variety of key phrases and desired rating replace frequency (each day, weekly, and month-to-month).

For enterprise pricing, you’ll have to contact a consultant.

Construct an web optimization Technique Backed by Rank Monitoring Information

We’ve gone over every thing it is advisable to learn about rank-tracking instruments and a few normal web optimization.

Now, I like to recommend taking a while to map out the sorts of options your organization would need in a rank-tracker software and how much funds you’re working with.

I at all times love establishing trial accounts to get a way of what platforms I like. When you’ve acquired the fitting platform on your firm, strive monitoring your key phrase ranks and different metrics to check towards your web optimization technique.

web optimization and monitoring metrics might be difficult, so if you happen to really feel such as you nonetheless want some assist demystifying them, I like to recommend you look into HubSpot’s Complete SEO Starter Pack.

It options some useful guides and templates to take the guesswork out of web optimization, however if you happen to’re an over-achiever (one thing we’ve in frequent!), you then may wish to take the HubSpot SEO Certification Course.

You’ll study rather a lot about web optimization and also you’ll stroll away with a certification that’s legitimate for one yr. You may add this to your abilities toolbox and wow your crew.