Tools and Strategies for Generating Leads on TikTok

As a marketer, I can attest to the significance and energy of TikTok. The social media platform has over 1 billion month-to-month energetic customers and is probably the most downloaded app globally.

Moreover, the video-based social app is top-rated amongst Gen-Z and millennials.

Whereas TikTok’s utilization amongst entrepreneurs has elevated by 15% YoY, some entrepreneurs are nonetheless determining the way to generate leads on the platform.

Luckily, I’ve a lot expertise utilizing TikTok as a social media fanatic and marketer. This is all the things it is advisable learn about lead technology on TikTok. However first — why use TikTok for lead technology in any respect?

Why use TikTok for lead technology?

There are a couple of good causes TikTok generally is a nice platform to generate new leads:

1. It permits for mobile-first campaigns.

TikTok prioritizes short-form movies, although customers can add and look at movies for 10 minutes.

This makes the platform a superb channel for mobile-first campaigns as a result of short-form movies are anticipated to characterize 80% of all mobile data traffic in North America.

The platform permits customers to scroll by way of movies for hours on finish from their telephones and subscribe to their favourite TikTok accounts.

Moreover, from an operations standpoint, the cellular format is related. You’ll be able to run a enterprise proper out of your cellphone, so investing in a mobile-based software like TikTok can match proper into your mobile-first campaigns.

2. It is nice for manufacturers focusing on a youthful market.

In accordance with YPulse, over 75% of Gen Zers use TikTok, and practically two-thirds use it day by day. Moreover, due to the app, many Gen Zers are inquisitive about merchandise or make shopping for selections.

For example, a research exhibits after viewing a Dynamic Showcase Advert on TikTok ( a sort of video advert on the platform), 74% of Gen Z weekly TikTok customers would search extra data on the marketed product.

Even higher, 46% of Gen Z TikTok users have purchased a product as a result of they noticed it on TikTok previously 12 months.

This data is important for enterprise house owners making an attempt to achieve a youthful viewers. In any case, Gen Z would be the market with probably the most buying energy sooner or later.

In accordance with Bloomberg, the youthful technology already has $360 billion in shopping for energy, in comparison with $143 billion simply 4 years in the past.

3. It allows your model to supply genuine content material.

Authenticity issues, particularly to Gen Z. In a current research, 92% of Gen Zers indicated that being genuine and real to oneself is extraordinarily or essential.

Preserving issues real is essential to getting consumers to consider what you are promoting does extra than simply get shoppers to purchase merchandise.

Doing this may be tough, however specializing in storytelling is a good place to begin. Specializing in narrative exhibits what you are promoting goes past cash and emphasizes the human aspect of issues.

In a nutshell? Genuine manufacturers appeal to high quality leads. And with TikTok paving the way for authentic model constructing — particularly with content material creators with immense influencing energy — this platform is the place to be.

Instruments and Sources

Beneath are some instruments and assets obtainable to spice up leads through TikTok.

Inner TikTok analytics

TikTok’s built-in analytics instruments permit creators and entrepreneurs to look at crucial metrics reminiscent of profile views, likes, feedback, distinctive guests, engagement, and attain.

I additionally use it to trace video playtime, common watch time, and viewer demographics. Different metrics that may be tracked are:

• Statistics in your newest stay video, viewing rating, and replays
• Follower counts, reminiscent of complete followers, misplaced followers, and web followers
• Trending movies of the week

HubSpot’s TikTok Integration

Now you can automatically sync the leads you‘ve gained via TikTok together with your HubSpot CRM in actual time.

Simply guarantee you have got a HubSpot account, at the least one prompt kind on TikTok’s Advert Supervisor, and admin entry to the advert account you’ll use for the mixing.

Comply with these steps to get began:

1. Go to the Instruments part in your TikTok Adverts Supervisor account and click on Leads within the dropdown menu. Click on the Join CRM button on the prime of the web page.
2. Discover HubSpot and click on Straight Join.
3. Choose Apply to get permission to handle leads out of your TikTok account. From there, click on Sign up to HubSpot, join your HubSpot CRM, then choose Subsequent.
4. Select the shape you wish to sync leads from.
5. Map the fields out of your TikTok On the spot Type to your HubSpot properties and click on Submit.
6. Click on Affirm, and also you’re all set!

If you wish to guarantee your integration is ready up correctly, choose the Ship Check Knowledge button.

Subsequent, let’s discover 5 methods to generate leads on TikTok:

1. Construct an attention grabbing and reliable profile.

Your TikTok profile ought to show your model‘s legitimacy and enable you to stand out from the ocean of accounts. So, use your model’s distinctive emblem as your TikTok profile picture.

If you do not have a emblem, create one or use a related, aesthetically pleasing picture or video.

Sure, you should use video as your TikTok’s profile picture.

You‘ll additionally have to create a brief and compelling bio that tells viewers what your organization is about. When writing my TikTok bios, I consider it because the world’s scarcity and punchiest elevator pitch.

Be happy so as to add a bit of humor as properly. For instance, language studying Duolingo’s bio reads:

“Free language schooling for the world. Simply an owl tryna vibe.”

The bio captures Duolingo‘s mission and the humorous and playful power of the account’s movies.

Hyperlinks are additionally essential to your profile as a result of they direct site visitors to your web site, merchandise, and providers. So, make sure to embrace a related hyperlink to your bio.

Lastly, it helps to be verified on TikTok. A TikTok verification badge confirms that your account is the official account on your model and never a fan account, rip-off, or parody.

To study in regards to the verification course of, click here.

2. Create invaluable, participating, and entertaining content material that requires motion.

Earlier than creating TikTok movies, take into consideration your group’s purchaser persona. Who’s your target market? What sort of content material do they discover invaluable? How will you showcase worth to your goal shoppers on TikTok?

Let these questions inform your movies‘ tone, type, and content material. You will need to additionally take into account the place your viewers is of their consumers’ journey.

Are you trying to appeal to leads who’re simply studying about what you are promoting or leads who’re able to make a buying choice?

Moreover, you need to create content material that calls on your viewers to behave, reminiscent of:

• “Learn my weblog for extra data!”
• “Click on the hyperlink in our bio for extra offers!”
• “Join our e-newsletter to study extra.”

TikTok additionally permits creators to incorporate product links of their movies, so benefit from that characteristic to generate leads immediately out of your movies.

One other aspect I’ve discovered useful is the usage of related hashtags. TikTok permits customers to sort in hashtags throughout importing and tells you what number of views a hashtag has.

When importing content material, have a look at which related tags have probably the most views and incorporate them into the caption of your video. You must also control trending matters and challenges to search out methods to include them into your content material.

3. Leverage TikTok Adverts.

In fact, probably the most useful technique you could possibly implement is leveraging TikTok Adverts — particularly TikTok Lead Generation Ads. I imply, it is within the title.

TikTok Lead Technology Adverts is a sort of promoting the platform provides particularly to domesticate leads and accumulate lead data on your web site.

These advertisements include a CTA button.

As soon as customers click on on the button, they’ll entry an prompt kind that gives extra details about what you are promoting and gives you with the contact particulars of stated customers and their curiosity in your services or products.

The advertisements can even redirect customers to your web site and their data immediately.

Lead Technology Adverts aren’t the one advert sorts TikTok provides. The platform has a number of others entrepreneurs can select from to construct leads and recognition. To study extra about these advertisements sort and that are price investing in, click here.

4. Collaborate with influencers.

Influencers will assist your model join together with your viewers in an genuine and relatable method. Even higher influencers on the platform have an engagement price of 15.86%, triple that of the typical consumer.

Join with influencers whose picture and content material align with these of your model.

You’ll be able to incorporate influencer marketing into your lead technology technique by having an influencer submit content material utilizing your services or products and providing a reduction code to the creator’s followers.

5. Monitor your outcomes.

Monitor your movies to see what sort of content material will get probably the most engagement or leads so you’ll be able to take inventory of the simplest strategies on your model.

Investing in TikTok advertisements additionally means that you can monitor your advert’s metrics and efficiency.

TikTok is extra than simply an app for humorous, short-form movies. If leveraged correctly, it may be a superb platform for lead technology. Simply be sure that to observe the methods above to maximise your success.