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TikTok applied new restrictions on advertisements concentrating on teenagers and launched AI disclosure necessities for advertisers.
Why we care. These adjustments purpose to guard youthful customers and enhance general advert transparency, probably impacting how advertisers attain and have interaction with TikTok’s viewers.
Key adjustments.
- U.S. advertisers can now solely goal teenagers utilizing broad choices like location, language and system information.
- Customers acquire extra management over advert pursuits and off-TikTok knowledge sharing.
- New AI-generated content material labels for advertisements.
The massive image. TikTok is aligning with trade developments to guard person privateness and enhance transparency, following related strikes by platforms like Meta.
By the numbers. With about 25% of TikTok’s viewers beneath 20, these adjustments might considerably influence promoting methods.
Between the strains. The restrictions on teen concentrating on might problem any manufacturers that rely closely on this demographic, forcing them to adapt their methods.
What to observe. How these adjustments influence your promoting and whether or not they affect person belief and engagement on the platform.
What’s subsequent. Manufacturers might want to reassess their TikTok advertising and marketing methods, particularly these concentrating on youthful audiences or utilizing AI-generated content material.
New on Search Engine Land
Concerning the writer
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and extra.
In 2008, Anu’s profession began with
delivering digital advertising and marketing campaigns (largely however not solely Paid Search) by constructing methods, maximising ROI, automating repetitive processes and bringing effectivity from each a part of advertising and marketing departments by way of inspiring management each on company, shopper and advertising and marketing tech facet.
Outdoors enhancing Search Engine Land article she is the founding father of PPC networking occasion – PPC Stay, host of weekly podcast PPCChat Roundup, and brand evangelist at ClickTech.
She can be a global speaker with among the phases she has introduced on being SMX (US), SMX (Munich), Buddies of Search (Amsterdam), brightonSEO, The Advertising Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Stay, AdWorld Expertise (Bologna) and extra.
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